#SMMW15: The Power of Twitter: 140 Characters Can Make or Break Your Brand

Joel Comm: Joel is the co-author of Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time. A pioneer of the world wide web since 1995, Joel’s knack for spotting the next big thing has made him a leader in social media, online video, iPhone apps, software development, internet marketing, podcasting, content creation, authoring and more. An in-demand speaker, Joel captivates and equips audiences around the world with his unique strategies and entertaining format.

Twitter Stats:

• 270,000,000 active users
• 300 billions Tweets shared
• 20% or Americans have a Twitter Accounts
• The average user follows 5 or more businesses
• 37% will buy from a brand they follow
• 30%of small businesses are NOT on Twitter

 The Good, Bad, and the Ugly of Tweeting

• CHECK THE TRENDING HASHTAG FIRST- Just because it’s trending does not mean it is appropriate to share from your brand
• Own it, say you are sorry, and move on.
• When possible, show humor when owning up to mistakes
• Share your expertise

If you are interesting in learning more from Joel Comm – check out these free ebooks: comm.us/joelbonus.

 

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