WTWH Media Marketing Lab WTWH Media Marketing Lab
  • Blog
    • Social Media
      • Facebook
      • LinkedIn
      • Pinterest
      • Twitter
      • YouTube
    • Marketing
      • Content Marketing
      • Email Marketing
      • Online Marketing
      • Search Marketing
      • SEO
    • WTWH News
      • Engineering Marketing Resources
      • Foodservice, Retail, and Hospitality Marketing Resources
      • Healthcare Marketing Resources
  • Media Guides
    • Design Engineering | Robotics | R&D
      • Design World
      • EE World Online
      • Engineering.com
      • EV Engineering
      • Fluid Power World
      • R&D World
      • Robotics Network
      • Control Engineering Media Guide
      • Consulting-Specifying Engineer Media Guide
      • Plant Engineering Media Guide
    • Life Sciences
      • Medical / Life Sciences
      • Pharma Media Guide
    • Retail | Hospitality | Food Service
      • Club + Resort Business Media Guide
      • CStore Decisions
      • FSR Media Guide
      • PMQ Media Guide
      • QSR Media Guide
      • Restaurant Franchising Opportunities
      • Women in Restaurant Leadership
    • Renewable Energy
      • Solar Power World
      • Windpower Engineering & Development
  • Print Ad Info
    • Print Ad Portal
    • Print Ad Specs
  • Resources
    • Subscribe to Our Newsletter
  • Contact Us
    • General Request
    • Job Opportunities
    • PR Submissions
    • Subscription Services
    • DesignFast Data Request
  • Request Proposal
  • Clara Reporting
  • March 26, 2015
  • WTWH Editor
  • 0 Comments
  • 802 Views
  • 0 Likes
  • LinkedIn, SlideShare, Social Media

#SMMW15: SlideShare & LinkedIn Techniques That Will Make Your Competitors Cry

LinkedIn, the leading content marketing platform for B2B marketers (and quickly-growing B2C platform) is being used in ways that weren’t even imagined a year ago. In this session, Todd Wheatland (author, The Marketer’s Guide to SlideShare and The New Rules of Recruiting) shared the six hottest new techniques for getting business results from LinkedIn, SlideShare and associated apps. 2402433e409e726599e56c4dba107013

 Todd says that, fundamentally, Linkedin is one of the strongest ways to generate new business. As Linkedin users create an online professional identity, many are, likewise, publishing on the platform. Companies must take advantage of this opportunity by reposting and repurposing their content. One of the best tips for publishing on Linkedin is instead of posting the article as a whole, include only the first couple paragraphs, followed by a “read more” link, directing the user back the site.

Another great way to get the most out of Linkedin is to create a group. By managing a Linkedin group, you have the option to email members weekly, which, according to Todd, is the “the golden goose” of social media features. Remember to manage – the key to running a successful, well-rounded group is to be consistent and extremely vigilant.

Linkedin is constantly improving. Changes to come? Single-click to add content from Pinterest, Youtube, etc., as well as improvements to mobile, advertising, and group management tools.

Are you skeptical of Slideshare‘s ability to help your business online? Don’t be. Slideshare gets 60 million visits a month – your company page, however, does not. Along with higher visibility and an SEO boost, Slideshare, additionally, offers a creative outlet for your content. Utilize images and take a minimalistic approach so your content is consumable.

 

Key Takeaways 

Linkedin’s triple focus:

  1. Identity
  2. Networks
  3. Knowledge

Slideshare pro-tips:

  1. Know your platform
  2. Different triggers
  3. Audience and content

 

For more Social Media Marketing World highlights, follow @WTWH_Nicole and @WTWH_Jen.

Tags:
linkedinSlideShareSocial Media
Prev Post#SMMW15: How to Get More Sales, Engagement, Leads on Facebook
Next Post#SMMW15: The Power of Twitter: 140 Characters Can Make or Break Your Brand
Related Posts
  • Sizzling Summer Campaigns: How to Heat Up Your Marketing Without Burning Out June 17, 2025
  • Marketing Momentum: How to Stay Ahead Before the Summer Slowdown May 20, 2025

Leave a Comment Cancel Comment

You must be logged in to post a comment.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

WTWH Media LLC, an 10x Inc. 5000 honoree, is an integrated b2b media company serving the electronics, design engineering, hospitality, life sciences, renewable energy, retail and robotics markets with more than 80+ web sites, 12 events, 9 branded publications and custom digital marketing services. More at WTWH Media

WTWH Media Brands

  • Club + Resort Business
  • Convenience Store Decisions
  • DesignFast™
  • Design World
  • EE World Online
  • Fluid Power World
  • FSR®

 

  • LeadLift™
  • MassDevice
  • PMQ
  • QSR®
  • R&D World
  • Solar Power World
  • The Robot Report
  • Windpower Engineering & Development
info@wtwhmedia.com Email Us
888-543-2447 Phone
1111 Superior Avenue, 26th Floor Cleveland, OH 44114
Copyright © 2025 · WTWH Media, LLC. All Rights Reserved | AI Policy | Privacy Policy