Successfully Communicating Your Brand Through Graphics

Graphic design is a form of visual communication. It speaks for your brand in ways text cannot. Taking advantage of this correctly will help you successfully market your brands. How will you represent the company—what it does, how they do it, and why to choose them. 

In a B2B digital marketing workspace, everything posted represents your brand. Even a post on industry news, it all adds to communicating your brand. Graphics can be one of the most successful ways to get your brand messaging and tone across. Here are some tips on how to take advantage of graphics and successfully communicate your brand through them:

Animation

Get motion and animation involved in your posts. This doesn’t have to mean hiring a team of animators. But simply inserting pictures of a report or magazine pages after each other will create movement and grab the eye of your audience in comparison to the other still graphics. This adds dimension and gives your audience’s eyes a break from everyday views. 

The brain interprets images quicker than words. Aim to communicate “here’s what to do and why it matters”. When the audience sees a post, image, or graphic it shows that your business is speaking—so think about what you want your company to say with this opportunity.

Visual Identity & Elements

How do the logos, icons, typography, and colors speak of the company? Audiences heavily associate brands with visual elements, such as colors, to influence how they feel about the brand. Read more about this in our previous blog The B2B Digital Marketer Creation Process.

Is it consistent? Brands that are consistent with visual identity stand out in comparison to other competitors. This also helps your audience learn where the business fits in the market, what makes it unique and what they can expect. 

These elements should all work in collaboration with each other. Think about what you want your brand to communicate. For example: excitement, sincerity, ruggedness, competence, or even sophistication. Are these speaking to your brand’s representation? Correct and successful visual identity will empower your brands to communicate clearly with their audiences in a way that comes off naturally. 

Wording

With advertisements such as promotional efforts; like ads, infographics, and banners, notice what wording is being used. Is it more casual or professional-toned? Is the wording consistent through all collateral? Staying consistent is key to branding not only in graphics but in general. 

To be clear, the visual is just as important as the copy, if not more. It will define your tone and tell a story of your company and its goals moving forwards. Visual communication should be a key part of your marketing strategy. 

If you happen to have a lot of data, think about how you can visually make sense of it to your audience and achieve the right tone. Ask these questions when designing graphics, as this will help keep your brands on track. Incorporating these elements into your brand’s marketing can elevate a brand’s identity and success. In addition, they can add value, impress your audiences, reach more customers, and ultimately sell your brand’s products or services better.