Users Interests are Evolving, Stay Ahead by Offering Video
User attention and interests are continuing to transmute, with video leading the reason for this. We have seen user interaction alter even more the last few years, where engagement via link click posts, pictures, PDFs, and etc., are starting to take a slight sideline due to the attraction of video. […]
Promoting Through Video on Social Media
For the purpose of online marketing, we know to write out a well structured social media post that would include an eye-popping image in order to grab the attention of our followers/visitors. But a lot of people tend to overlook the current, most popular and engaging way to promote your […]
3 Ways to Adjust Your Social Strategy Right Now
Most of us are online more than ever right now. We are looking to social media to keep informed on the latest trends and news, share feedback and opinions, and simply for distraction and/or entertainment. According to Sprout Social, 91% of people believe in social media’s power to connect people. […]
Why Less Can Be More On Your Social Media Accounts
While the 3.2 billion social media users across the world may have enticed your brand to pursue a following on certain platforms, there are many pitfalls that can be a detriment to your brands online presence. With over 68% of U.S adults and over 90% of Millennials using social media, […]
4 Benefits of Social Media for Your Brand
Social media usage is on the rise and is integrating more seamlessly into our daily lives. According to Hootsuite, 3.48 billion people now use social media, or 45 percent of the total world population. This is an increase of 9 percent from 2018. These numbers are significant. But what do […]
How Marketers Can Build Trust Through Storytelling
We live in a busy, noisy world. To stand out as a brand, it is important to find that “wow factor” and build trust among your target audiences. These factors can be achieved through storytelling. Whether your objective is to grow an audience or sell a product or service, or […]