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  • Clara Reporting
  • June 17, 2025
  • McKenzie Burns
  • 0 Comments
  • 92 Views
  • 0 Likes

Sizzling Summer Campaigns: How to Heat Up Your Marketing Without Burning Out

Summer brings longer days, slower inboxes, and—for marketers—a unique opportunity to reset and re-energize your campaigns. But let’s be honest: when half the team is on vacation, launching a major initiative can feel like lighting a bonfire with a matchstick and a prayer. Good news? You can run high-impact summer […]
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  • May 20, 2025
  • McKenzie Burns
  • 0 Comments
  • 686 Views
  • 0 Likes

Marketing Momentum: How to Stay Ahead Before the Summer Slowdown

Summer can sneak up on marketers. One minute you’re launching a Q2 campaign, and the next, your leads are OOO, your newsletter open rates dip, and your audience is poolside instead of pipeline-focused. That’s why May is the perfect month to get ahead of the summer slowdown. With a little […]
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  • April 22, 2025
  • McKenzie Burns
  • 0 Comments
  • 549 Views
  • 0 Likes

Tidy Up Your Marketing Game: A Spring Cleaning Guide

Spring is here, and while you might be itching to dust off your windows and reorganize your closet, your marketing strategy could probably use a little sprucing up too. Think of it as the Marie Kondo method for your marketing: Keep what sparks results, toss what’s collecting dust, and revamp […]
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  • March 10, 2025
  • McKenzie Burns
  • 0 Comments
  • 1507 Views
  • 0 Likes

Finding the Pot of Gold: Data-Backed Strategies for Marketing to Engineers

Every March, people around the world embrace the luck of the Irish, hoping to find a four-leaf clover or a pot of gold at the end of the rainbow. But when it comes to marketing to engineers, success isn’t about luck—it’s about strategy, precision, and understanding what truly resonates with […]
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  • January 6, 2025
  • McKenzie Burns
  • 0 Comments
  • 1257 Views
  • 1 Likes

Start the New Year Strong: Marketing Tips to Supercharge Your Campaigns

As a fellow marketer, I know how the New Year can feel: fresh possibilities, new goals, and the challenge of making your marketing campaigns better than ever. Let’s dive into some actionable tips to help you hit the ground running and set the stage for a successful year. Revisit Your […]
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  • November 13, 2024
  • McKenzie Burns
  • 0 Comments
  • 1134 Views
  • 1 Likes

Email Marketing in 2025: Fresh Strategies for Getting the Most Out of Your Campaigns

As we look toward 2025, email marketing is going through some seriously cool changes. Gone are the days of basic email blasts that hit everyone’s inbox the same way. Now, it’s all about creating experiences that feel personal, timely, and relevant. With new tech and changing audience expectations, marketers (especially […]
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  • August 15, 2024
  • Matt Lindner
  • 0 Comments
  • 1302 Views
  • 0 Likes

How Yardi Builds Buzz With Branded Content Series

Finding the right partner is just as important in business as it is in life.  When it came to telling their story, integrated senior living management software provider Yardi found its perfect match in Senior Housing News. That union produced the Changemakers series that has helped Yardi expand its reach […]
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  • June 6, 2024
  • Emily Gillespie
  • 0 Comments
  • 1334 Views
  • 1 Likes

The Advantages of Prioritizing Audience-Centric B2B Content

In today’s competitive B2B landscape, prioritizing audience-centric content can give your business a significant edge. By understanding your target audience and tailoring your content to meet their specific needs and preferences, you can drive engagement, build trust, and ultimately boost your bottom line. Understanding the Importance of Audience-Centric B2B Content […]
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  • February 16, 2024
  • Frankie Barrett
  • 0 Comments
  • 1522 Views
  • 2 Likes

4 Steps to Find the Perfect Social Media Management Tool

Social media has the opportunity to connect with current and potential customers, expand an audience, increase ROI, and more. With the number of social media apps steadily increasing, organic posting has become an uphill battle for brands with multiple platforms. Many professionals use a social media management tool like Hootsuite, […]
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  • February 13, 2024
  • Kayla Polansky
  • 0 Comments
  • 1224 Views
  • 1 Likes

The Impact of Influencer Marketing in the World of B2B

For many years in the world of marketing, and with the rise of social media, influencers have been utilized to promote brands and products as a way to reach a new audience. We often see this strategy used in business-to-consumer (B2C) marketing, but how can companies in the business-to-business (B2B) […]
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  • August 23, 2023
  • Drew Filipski
  • 0 Comments
  • 2748 Views
  • 0 Likes

Unraveling Threads: How B2B Digital Marketers Can Leverage Meta’s New Social Media Platform

Staying ahead of emerging platforms and trends is crucial to effectively grow and engage with your target audiences. In the world of B2B digital marketing, we manage multiple different social media platforms each day (Instagram, Twitter, Facebook, LinkedIn, etc.) to maximize our brand and clients’ potential. And now, another one […]
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Why you need to value SEO, despite ChatGPT
  • June 30, 2023
  • Matt Kulkin
  • 0 Comments
  • 2045 Views
  • 3 Likes

Why You Still Need to Value SEO, Despite ChatGPT On the Rise

ChatGPT has been one of the top topics these past 8 months. Lately, this artificial intelligence (AI) language model has had peoples’ interest and focus on AI and machine learning (ML). Chatbots are able to process humanlike thinking, fetch answers quickly, and complete what could be considered unfinished work. Some […]
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  • June 28, 2023
  • Frankie Barrett
  • 0 Comments
  • 1247 Views
  • 0 Likes

Why ChatGPT Won’t Replace B2B Marketers

The integration of ChatGPT has been exploding in almost every industry. Consumers and professionals are all wondering, “Will ChatGPT affect me?” In this blog, we take a deep dive into how B2B marketers are protected and can use ChatGPT, but will never be replaced by this AI machine. 1.Content vs […]
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  • June 26, 2023
  • Emily Gillespie
  • 0 Comments
  • 1455 Views
  • 0 Likes

Social Media Community Management 101

Social media marketing best practices are constantly evolving, and 90% of social media marketers agree that building an active online community is crucial to a successful social media strategy in 2023. Gone are the days when you could post a photo on Instagram and forget about it. In addition to […]
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  • June 14, 2023
  • Drew Filipski
  • 0 Comments
  • 1538 Views
  • 1 Likes

Trends and Technologies Shaping the Future of B2B Marketing

In today’s rapidly evolving digital landscape, B2B marketers are constantly seeking innovative ways to connect with their target audience. With emerging advanced technologies and increasing reliance on various social media platforms, it’s no surprise that fresh, exciting trends are shaping the future of how we approach B2B marketing. And although […]
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User Behavior and User Experience
  • March 3, 2023
  • Matt Kulkin
  • 0 Comments
  • 1915 Views
  • 4 Likes

How to Optimize for User Behavior and User Experience

Optimizing for user behavior and user experience is towards the top of the list of one of the most important aspects/processes to consider when writing your article and viewing in analytics. User behavior consists of retention rates, usage and actions according to Amplitude; (such as purchases/checkouts, form signups, or other […]
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  • February 27, 2023
  • Frankie Barrett
  • 0 Comments
  • 1429 Views
  • 0 Likes

Answering the What, Why and How of B2B Marketing

In the pie chart of the marketing world, B2B is the thinnest slice. So let’s break down what B2B is, why B2B marketing is important, and how B2B marketing is different. What is B2B Marketing? B2B (business-to-business) marketing refers to any strategy or content that is aimed at another business, […]
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  • October 5, 2022
  • Jackson Allen
  • 0 Comments
  • 1493 Views
  • 0 Likes

Creating Your Masterpiece B2B Marketing Plan

Picture this. A new product or initiative comes across your desk. Some people might see this and know exactly how to create a picture-perfect campaign that will bring in likes, followers, and, most importantly, leads. But others will get this new product and initiative and wonder where to start. Creating […]
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corporate video marketing
  • October 4, 2022
  • Matt Kulkin
  • 0 Comments
  • 2065 Views
  • 1 Likes

10 Video Marketing Facts B2B Marketers Should Live By

With marketing evolving daily, it’s important to stick to the facts. One of the most crucial elements to incorporate into your plan is video marketing. If you’re not already dedicating time each week towards promoting your company/brand/product/service through video, you’re definitely going to want to rethink your strategy. Video has […]
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  • September 21, 2022
  • WTWH Editor
  • 0 Comments
  • 1724 Views
  • 0 Likes

The Advantage of Inside Influencers

When you think of influencers, you often think big picture, more well-known celebrities like Ed Sheeran or Taylor Swift. However, because of TikTok, Youtube, and fantastic storytelling everyday people have broken this cycle and have become influencers themselves.  First, let’s define an influencer; as a person with the ability to […]
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