Fitting PR into Digital Marketing
When it comes to digital marketing, there can be confusion as to how public relations (PR) fits into the equation. After all, most companies still have separate departments for PR and marketing. But, as the internet continues to grow and the digital world rolls on to encompass the physical one […]
Successfully Communicating Your Brand Through Graphics
Graphic design is a form of visual communication. It speaks for your brand in ways text cannot. Taking advantage of this correctly will help you successfully market your brands. How will you represent the company—what it does, how they do it, and why to choose them. In a B2B digital […]
How Multimedia Pieces Can Take Your Online Content Up a Notch
As a marketer, it can be overwhelming to keep up with trends and stay relevant when it comes to content marketing. How can you make sure your online content stands out against your competitors? Go beyond text and showcase all that your brand has to offer in other creative ways! […]
The B2B Digital Marketer Creation Process
As a digital marketer – How do you go through the process of creation? After two years of working from home, I’ve taken the time to develop my version of the digital marketer creation process. Although every marketer has a different process, there are key steps to include in a […]
How to Establish Your B2B Company’s Brand Identity Online
With more people turning to the digital world for many different reasons, social media’s role in building a brand has never been more important and developing a brand identity has become a key to success. What is Brand Identity? In short, your brand identity can be explained as the personality […]
Users Interests are Evolving, Stay Ahead by Offering Video
User attention and interests are continuing to transmute, with video leading the reason for this. We have seen user interaction alter even more the last few years, where engagement via link click posts, pictures, PDFs, and etc., are starting to take a slight sideline due to the attraction of video. […]
How To Utilize Trends in the B2B World
Why should B2C have all the fun? In the business to business realm, it can be easy to get lost in the brand identity of how you’re portrayed on social media. Recently, business to consumer brands have been playing around with trends found on Twitter, Tik Tok or pop culture […]
Simple Solutions for Storytelling
In the B2B industry, it can be easy to get caught up in selling your products or services. However, a better way to captivate and engage your audience is through storytelling. Let’s dive into the types of storytelling, how to build a story and how to make your content memorable […]
Graphics Have an Impact: Engagement Rates on Social Media Tell You How
What are social media posts without an interesting image? Have you ever tried to post a fun article without any image or a graphic? It just looks bland and uninteresting. Posts with graphics will capture your audience’s attention more efficiently than text alone. Graphics have proven time and time again […]
Promoting Through Video on Social Media
For the purpose of online marketing, we know to write out a well structured social media post that would include an eye-popping image in order to grab the attention of our followers/visitors. But a lot of people tend to overlook the current, most popular and engaging way to promote your […]