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  • October 5, 2022
  • Jackson Allen
  • 0 Comments
  • 346 Views
  • 0 Likes

Creating Your Masterpiece B2B Marketing Plan

Picture this. A new product or initiative comes across your desk. Some people might see this and know exactly how to create a picture-perfect campaign that will bring in likes, followers, and, most importantly, leads. But others will get this new product and initiative and wonder where to start. Creating […]
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corporate video marketing
  • October 4, 2022
  • Matt Kulkin
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  • 460 Views
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10 Video Marketing Facts B2B Marketers Should Live By

With marketing evolving daily, it’s important to stick to the facts. One of the most crucial elements to incorporate into your plan is video marketing. If you’re not already dedicating time each week towards promoting your company/brand/product/service through video, you’re definitely going to want to rethink your strategy. Video has […]
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  • September 21, 2022
  • Jill Bresnahan
  • 0 Comments
  • 409 Views
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The Advantage of Inside Influencers

When you think of influencers, you often think big picture, more well-known celebrities like Ed Sheeran or Taylor Swift. However, because of TikTok, Youtube, and fantastic storytelling everyday people have broken this cycle and have become influencers themselves.  First, let’s define an influencer; as a person with the ability to […]
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  • July 1, 2022
  • Jackson Allen
  • 0 Comments
  • 590 Views
  • 0 Likes

Fitting PR into Digital Marketing

When it comes to digital marketing, there can be confusion as to how public relations (PR) fits into the equation. After all, most companies still have separate departments for PR and marketing. But, as the internet continues to grow and the digital world rolls on to encompass the physical one […]
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  • June 29, 2022
  • Shannon Pipik
  • 0 Comments
  • 665 Views
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Successfully Communicating Your Brand Through Graphics

Graphic design is a form of visual communication. It speaks for your brand in ways text cannot. Taking advantage of this correctly will help you successfully market your brands. How will you represent the company—what it does, how they do it, and why to choose them.  In a B2B digital […]
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  • June 27, 2022
  • Olivia Boris
  • 0 Comments
  • 569 Views
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How Multimedia Pieces Can Take Your Online Content Up a Notch

As a marketer, it can be overwhelming to keep up with trends and stay relevant when it comes to content marketing. How can you make sure your online content stands out against your competitors? Go beyond text and showcase all that your brand has to offer in other creative ways! […]
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  • April 1, 2022
  • Shannon Pipik
  • 0 Comments
  • 799 Views
  • 0 Likes

The B2B Digital Marketer Creation Process

As a digital marketer – How do you go through the process of creation? After two years of working from home, I’ve taken the time to develop my version of the digital marketer creation process. Although every marketer has a different process, there are key steps to include in a […]
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  • March 2, 2022
  • Olivia Boris
  • 0 Comments
  • 880 Views
  • 0 Likes

How to Establish Your B2B Company’s Brand Identity Online

With more people turning to the digital world for many different reasons, social media’s role in building a brand has never been more important and developing a brand identity has become a key to success. What is Brand Identity? In short, your brand identity can be explained as the personality […]
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Visual Experience Through Video
  • February 18, 2022
  • Matt Kulkin
  • 0 Comments
  • 1145 Views
  • 0 Likes

Users Interests are Evolving, Stay Ahead by Offering Video

User attention and interests are continuing to transmute, with video leading the reason for this. We have seen user interaction alter even more the last few years, where engagement via link click posts, pictures, PDFs, and etc., are starting to take a slight sideline due to the attraction of video. […]
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  • February 16, 2022
  • Frankie Barrett
  • 0 Comments
  • 863 Views
  • 0 Likes

How To Utilize Trends in the B2B World

­­­Why should B2C have all the fun? In the business to business realm, it can be easy to get lost in the brand identity of how you’re portrayed on social media. Recently, business to consumer brands have been playing around with trends found on Twitter, Tik Tok or pop culture […]
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  • February 15, 2022
  • Jill Bresnahan
  • 0 Comments
  • 924 Views
  • 0 Likes

Simple Solutions for Storytelling

In the B2B industry, it can be easy to get caught up in selling your products or services. However, a better way to captivate and engage your audience is through storytelling. Let’s dive into the types of storytelling, how to build a story and how to make your content memorable […]
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  • February 15, 2022
  • Calla Motsis
  • 0 Comments
  • 1044 Views
  • 0 Likes

Graphics Have an Impact: Engagement Rates on Social Media Tell You How

What are social media posts without an interesting image? Have you ever tried to post a fun article without any image or a graphic? It just looks bland and uninteresting. Posts with graphics will capture your audience’s attention more efficiently than text alone. Graphics have proven time and time again […]
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Video Promotion for Marketing
  • September 21, 2021
  • Matt Kulkin
  • 0 Comments
  • 1067 Views
  • 0 Likes

Promoting Through Video on Social Media

For the purpose of online marketing, we know to write out a well structured social media post that would include an eye-popping image in order to grab the attention of our followers/visitors. But a lot of people tend to overlook the current, most popular and engaging way to promote your […]
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