Answering the What, Why and How of B2B Marketing
In the pie chart of the marketing world, B2B is the thinnest slice. So let’s break down what B2B is, why B2B marketing is important, and how B2B marketing is different.
What is B2B Marketing?
B2B (business-to-business) marketing refers to any strategy or content that is aimed at another business, brand, company, etc. Specifically, companies that sell products to other businesses utilize B2B marketers.
The purpose of B2B marketing is to make other businesses familiar with your brand and expand your shared audiences across other social media platforms. B2B marketing specifically reaches prospective audiences through needs, interests, and/or challenges for their specific organization.
Why is B2B Marketing important?
Across the board, marketing your brand or company is important. Specifically, in B2B, marketing is important because of your reached audience, potential audience, and topic-specific curated content.
The ultimate goal of B2B marketing is to let your audience or other businesses know your brand exists, what it has to offer, what products or services are valuable to them, and convert them into customers for your brand. Therefore, expanding your audience even more.
B2B marketing is important because it has a niche audience with a large impact. The audience your brand grows will be more invested in engaging with your brand since they feel there is more relevance and education behind your brand.
How is B2B different from B2C?
In the name of B2B, business-to-business marketing is just that. Marketing professionals are expanding a brand or company’s presence on social media for other brands or companies to buy from, for, or with. B2C, business-to-consumer, is radically different mainly due to the audience. B2C marketing is almost an everyday occurrence on social media, with anyone and everyone having the potential to be a customer. B2B is niche in the audience, goals, strategies, and in building brand awareness.
In the marketing world, the best definition of B2B marketing would be the last piece of your business plan puzzle: a vital keystone in reaching other businesses’ audiences and building a recognizable brand that can further companies and future customers.