Whether you are brand new to the app or already have a large following, increasing engagement on Instagram can be incredibly beneficial. Engagements are a good indication of how actively involved with your content your audience is, and how effective your brand campaigns are. On Instagram, consumers engage with brands through interactions such as likes, […]
A B2B Marketer’s Complete Guide to Instagram
Should I be on Instagram? What type of posts should I be sharing? How do I make my company’s Instagram stand out? We’ll answer all of these questions and more in this guide. Why use Instagram for Business? Approximately 90% of people on Instagram follow a business. And there are a lot of people on […]
Managing Uncertainty: A Digital Marketers Perspective
Recently, WTWH Media looked to renowned economist Alan Beaulieu of ITR Economics for answers regarding the current COVID-19 crisis. During a 90-minute webinar, Beaulieu explained to listeners what the COVID-19 crisis means for the economy in human terms. Overall, his message was rather encouraging, explaining that economic recovery is likely in the foreseeable future. Beaulieu […]
A Guide to Brand Communication During a Crisis
There’s no ignoring the fact that what we are facing right now is unprecedented. As the COVID-19 pandemic expands, we have to acknowledge the current disruption to families, travel, day-to-day routines, and business operations. A few weeks ago, brands were contemplating if they should communicate about COVID-19, and now, brands are tripping over each other […]
Is Print Media Dead? 5 Reasons to Rethink Print
Delivering measurable ROI is one of the most important things we can do as marketers, and believe it or not, one of the most effective ways to generate measurable ROI is by serving customers via print media. Media consumption has changed forever and continues to evolve at an extremely fast pace, however, if one thing […]
Fastener Engineering announces media partnership with Fastener Fair USA
Fastener Engineering, a comprehensive publication covering fastening components and technology, is proud to partner with Fastener Fair USA as an official media sponsor. The third-annual event takes place May 18 to 20 at the Charlotte Convention Center in Charlotte, NC. Fastener Fair USA is the fastest-growing exhibition in the U.S. dedicated to the full supply chain — […]
3 Marketing Trends You Can No Longer Ignore
Media consumption is constantly evolving, and marketers must have increasing ROI to justify marketing investment. Keeping up with marketing trends is key to being able to do so. Below are three digital marketing trends that marketers can use to their advantage. 1. Artificial Intelligence Forward-thinking B2B marketers are already using artificial intelligence, and soon, you […]
7 LinkedIn Best Practices for Your Brand
LinkedIn has over 500 million members worldwide, and while the number of users is reason enough to have a presence on the platform, what separates it from the other types of social media is that LinkedIn users are educated, affluent, professionals. 80 percent of B2B leads generated on social media come from LinkedIn, so it’s […]
Are You a Thought Leader? Here’s Why You Should Aspire to Be
Thought leadership is a tool that many marketers do not take full advantage of. It can be described as a type of content marketing where the talent, expertise, and experience that your employees possess is utilized to provide the best and deepest answers to your customers’ biggest questions on a particular topic. Thought leadership can be […]
Podcasting as a Marketing Tactic: What You Need To Know
Producing enough captivating, relevant content is a major challenge for many B2B marketers. With podcasts rising in popularity, they are now an important part of the marketing mix for a modern brand strategy. Podcasting is a great way to provide information, inspiration, and knowledge to your audience, all while remaining authentic. Here are a few […]
