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Emily Gillespie

Managing Uncertainty: A Digital Marketers Perspective

May 18, 2020 By Emily Gillespie Leave a Comment

Recently, WTWH Media looked to renowned economist Alan Beaulieu of ITR Economics for answers regarding the current COVID-19 crisis. During a 90-minute webinar, Beaulieu explained to listeners what the COVID-19 crisis means for the economy in human terms. Overall, his message was rather encouraging, explaining that economic recovery is likely in the foreseeable future. Beaulieu […]

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Filed Under: Content Marketing, Featured, Online Marketing, Social Media Tagged With: ITR Economics

A Guide to Brand Communication During a Crisis

April 1, 2020 By Emily Gillespie Leave a Comment

There’s no ignoring the fact that what we are facing right now is unprecedented. As the COVID-19 pandemic expands, we have to acknowledge the current disruption to families, travel, day-to-day routines, and business operations. A few weeks ago, brands were contemplating if they should communicate about COVID-19, and now, brands are tripping over each other […]

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Filed Under: Content Marketing, Featured, Social Media

Is Print Media Dead? 5 Reasons to Rethink Print

March 5, 2020 By Emily Gillespie Leave a Comment

Delivering measurable ROI is one of the most important things we can do as marketers, and believe it or not, one of the most effective ways to generate measurable ROI is by serving customers via print media. Media consumption has changed forever and continues to evolve at an extremely fast pace, however, if one thing […]

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Filed Under: Advertising, Content Marketing, Featured, Print, Social Media, Uncategorized

Fastener Engineering announces media partnership with Fastener Fair USA

March 4, 2020 By Emily Gillespie Leave a Comment

Fastener Engineering, a comprehensive publication covering fastening components and technology, is proud to partner with Fastener Fair USA as an official media sponsor. The third-annual event takes place May 18 to 20 at the Charlotte Convention Center in Charlotte, NC. Fastener Fair USA is the fastest-growing exhibition in the U.S. dedicated to the full supply chain — […]

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Filed Under: Featured, Fluid Power, PR, Uncategorized

3 Marketing Trends You Can No Longer Ignore

August 22, 2019 By Emily Gillespie Leave a Comment

Media consumption is constantly evolving, and marketers must have increasing ROI to justify marketing investment. Keeping up with marketing trends is key to being able to do so. Below are three digital marketing trends that marketers can use to their advantage. 1. Artificial Intelligence Forward-thinking B2B marketers are already using artificial intelligence, and soon, you […]

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Filed Under: Content Marketing, Featured, Search Marketing, SEO, Social Media Tagged With: AI Marketing, Marketing Trends

7 LinkedIn Best Practices for Your Brand

July 30, 2019 By Emily Gillespie Leave a Comment

LinkedIn has over 500 million members worldwide, and while the number of users is reason enough to have a presence on the platform, what separates it from the other types of social media is that LinkedIn users are educated, affluent, professionals. 80 percent of B2B leads generated on social media come from LinkedIn, so it’s […]

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Filed Under: Featured, LinkedIn, RSS Feeds, Social Media Tagged With: linkedin

Are You a Thought Leader? Here’s Why You Should Aspire to Be

June 28, 2019 By Emily Gillespie Leave a Comment

Thought leadership is a tool that many marketers do not take full advantage of. It can be described as a type of content marketing where the talent, expertise, and experience that your employees possess is utilized to provide the best and deepest answers to your customers’ biggest questions on a particular topic. Thought leadership can be […]

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Filed Under: Content Marketing, Featured, Online Marketing, RSS Feeds

Podcasting as a Marketing Tactic: What You Need To Know

May 31, 2019 By Emily Gillespie Leave a Comment

Producing enough captivating, relevant content is a major challenge for many B2B marketers. With podcasts rising in popularity, they are now an important part of the marketing mix for a modern brand strategy. Podcasting is a great way to provide information, inspiration, and knowledge to your audience, all while remaining authentic. Here are a few […]

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Filed Under: Content Marketing, Featured, Online Marketing, Social Media Tagged With: b2bmarketing, contentmarketing, podcast, podcasting

Visual & Voice Search: What Every Marketer Needs to Know

January 14, 2019 By Emily Gillespie Leave a Comment

Alternative search methods are becoming increasingly popular and are expected to take off in 2019 among other digital marketing trends, including chatbots, artificial intelligence, and vertical video. Visual and voice search are already rather common. Think Siri, Alexa, and Google Lens. With these technologies already being used by various search engines and platforms, there is […]

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Filed Under: Content Marketing, Featured, Online Marketing, Search Marketing, SEO Tagged With: multimedia search, visual search, voice search

3 Ways to Lower Your Website’s Bounce Rate

November 20, 2018 By Emily Gillespie Leave a Comment

Bounce Rate is a metric that indicates the percentage of users who land on one of your web pages and then leave without visiting another page. In other words, a bounce is a single-page session on your website. A high bounce rate could indicate that users aren’t interested in your content or that the page […]

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Filed Under: Featured, Online Marketing, SEO, Web Metrics Tagged With: bounce rate, moz, SEO

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WTWH Media Acquires Mobile Robot Guide, Mike Oitzman Joins WTWH Robotics Group as Editor

Acquisition of industry leading mobile robotics website, together with Mike Oitzman continuing as editor, strengthens WTWH … [Read More...] about WTWH Media Acquires Mobile Robot Guide, Mike Oitzman Joins WTWH Robotics Group as Editor

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