Do you ever feel like your social media is a one-sided conversation? Do you feel as if no one is ever responding to your posts on social media? This might be because your social media platforms have low engagement. What is Engagement? In the most simplistic terms, engagement is when you get your audience to […]
Social Media Marketing
A Beginners Guide on Facebook Stories
Mark Zuckerberg invented Facebook fourteen years ago. ‘Thefacebook’ was originally only available at Harvard, but gained popularity quickly. Ever since the beginning, Facebook has been adding new features that help enhance the users’ experience. These updates and features have made Facebook one of the largest and most widely used social media platforms today. Facebook Stories […]
3 Social Media Marketing Updates You Should Already Know About
The hardest part about working in social media marketing? The platforms are constantly updating… So what are the latest updates every social media marketing professional should already know about? Twitter Creates Personas to Help Advertisers Better Target Customers Twitter already offers ways to advertise to select audiences but now advertisers can select a demographic by choosing a persona […]
Twitter Best Practices
Having a Social Media Marketing Plan for Twitter is important for all companies/brands. Here are some of the best practices to engage your audience more successfully: Listen and observe – Learn what other businesses are doing on Twitter and develop a content marketing strategy based on your company/brands. You can find competitors and view conversations using search.twitter.com. […]
5 Best Practices for Facebook Success
-Have a complete profile. When creating a Facebook business page don’t forget to complete the ‘About’ section. Add a short company bio, select a category, include the date founded, and contact information. For bonus points there is also space to add company awards and a mission statement. Most importantly do not forget to include the […]
What is the ROI of Social Media Marketing?
Marketing departments are often asked to justify the time, energy and costs associated with maintaining their social media marketing strategies. Measuring the ROI of social media marketing is a tricky task. While some aspects of social media marketing can be measured using analytics, there are also many benefits that are nearly impossible to measure. Measureable […]
B2B Social Media Marketing: 5 Reasons Companies Skip Social Media And Why They’re Wrong
Social media marketing is becoming common across all types of industries, but some B2B companies are still hesitant to jump on the social media bandwagon. B2B companies have many reasons for believing they should not be on social media, but they are misinformed. Keep reading to find out why. I’m not sure how to do […]
10 Social Media Marketing Mistakes That Annoy Online Marketers The Most
For social media marketers it can be especially frustrating to hear “You make money tweeting? Anyone could do that!” My response is yes, most people know how to post on social media, but not everyone knows how to use it correctly. There are many differences between tweeting about what we ate for breakfast and using […]
7 Tips to Optimize Posts on Google+
Why do I need to be on Google+ ? There are over 540 million monthly active users. Google+ is a content-based platform with content-heavy posts performing the best. Google crawls their own social site before other websites so posting content on Google+ helps it index quicker. How can I use Google+ effectively? Tagging: Be […]
Social Media 101: Three Easy Ways to Create Better Posts
There are three easy ways to create better posts on Facebook and Twitter. The first is to add more images to posts, with changes to Facebook and Twitter, visually interesting posts are more important than ever. Also, posts that are too long will get overlooked and ignored. While posts should be shorter in length, we […]
