WTWH Media Marketing Lab WTWH Media Marketing Lab
  • Blog
    • Social Media
      • Facebook
      • LinkedIn
      • Pinterest
      • Twitter
      • YouTube
    • Marketing
      • Content Marketing
      • Email Marketing
      • Online Marketing
      • Search Marketing
      • SEO
    • WTWH News
      • Engineering Marketing Resources
      • Foodservice, Retail, and Hospitality Marketing Resources
      • Healthcare Marketing Resources
  • Media Guides
    • Design Engineering | Robotics | R&D
      • Design World
      • EE World Online
      • Engineering.com
      • EV Engineering
      • Fluid Power World
      • R&D World
      • Robotics Network
      • Control Engineering Media Guide
      • Consulting-Specifying Engineer Media Guide
      • Plant Engineering Media Guide
    • Life Sciences
      • Medical / Life Sciences
      • Pharma Media Guide
    • Retail | Hospitality | Food Service
      • Club + Resort Business Media Guide
      • CStore Decisions
      • FSR Media Guide
      • PMQ Media Guide
      • QSR Media Guide
      • Restaurant Franchising Opportunities
      • Women in Restaurant Leadership
    • Renewable Energy
      • Solar Power World
      • Windpower Engineering & Development
  • Print Ad Info
    • Print Ad Portal
    • Print Ad Specs
  • Resources
    • Subscribe to Our Newsletter
  • Contact Us
    • General Request
    • Job Opportunities
    • PR Submissions
    • Subscription Services
    • DesignFast Data Request
  • Request Proposal
  • Clara Reporting
  • April 23, 2014
  • WTWH Editor
  • 3 Comments
  • 890 Views
  • 0 Likes
  • Social Media, Uncategorized

#WLW14 Webinar: Secrets to Success on Social Media in 2014

#WLW14: Secrets to Success on Social Media in 2014

I just attended the World’s Largest Webinar hosted by @HubSpot, featuring speakers from @facebook @twitter @LinkedIn. It was a great webinar and #WLW14 was trending right away in an attempt to break a Guinness World Record! Here are just a few of the key takeaways that I think are the most helpful!

 

How to Improve Your Twitter:

Profile:
-Give it attention
-Make the most of your bio, should reflect your business
-Provide a URL, make it easy for people to find you
-Learn about Twitter’s new design and layout

Posts:
-Drive engagement by giving the audience what they want
-Users follow businesses to learn about new products, show their support and to get information they can use.
-80% of your tweets should be non-selling tweets
-Photos get double engagement
-Use hashtags correctly

 

Facebook Advertising:
-Not enough people are creating newsfeed ads, these are effective!
-Facebook is one of the best targeting platforms today because people use their real identities
-Upload a list of customers from email contacts to market on another platform
-Create a look-a-like audience by having Facebook target users similar to your target
-Use page insights to manage ROI and deem an ad’s effectiveness
-Refresh ads periodically every 2-4 ads, text and images and new targeting

 

LinkedIn Tips:
-Use sponsored updates to amplify messages on LinkedIn
-Created targeted audiences for sponsored updates
-Don’t forget about users who are using tablets or mobile applications!

 

My favorite lines from #WLW14 World’s Largest Webinar:

Marketing without data is like driving with your eyes closed.

 It is hard to over-tweet but easy to over-Facebook.

 Always be Experimenting.

 

Follow on Twitter:
Jed Clevenger, Facebook @jtcinsf
Russ Laraway, Twitter @russlaraway
Scott Engleman, LinkedIn @scottjengelman
Dan Zarella, HubSpot @danzarella

 

Follow Carli at @WTWH_Carli

 

 

 

Tags:
facebookHubSpotlinkedinSocial Media MarketingtwitterWLW14World's Largest Webinar
Prev PostBlog 101: A Guide to Your Voice
Next PostDecision Authority for Engineering Field Marketers
Related Posts
  • Sizzling Summer Campaigns: How to Heat Up Your Marketing Without Burning Out June 17, 2025
  • Do you have a Hot New Product? June 13, 2025
3 Comments
  1. Log in to Reply
    Kevin Dean May 3, 2014

    We really enjoyed the HubSpot webinar. It provided the fundamentals for success on Twitet, LinkedIn and Facebook. Here is our some of our perspectives on the webinar https://manobyte.com/using-content-drive-social-media-success/

  2. Pingback: 3 Easy Ways to Create Better Posts on Facebook & Twitter

  3. Log in to Reply
    Nick DeKranes May 18, 2014

    What is the youtube cover photo dimensions now?

Leave a Comment Cancel Comment

You must be logged in to post a comment.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

WTWH Media LLC, an 10x Inc. 5000 honoree, is an integrated b2b media company serving the electronics, design engineering, hospitality, life sciences, renewable energy, retail and robotics markets with more than 80+ web sites, 12 events, 9 branded publications and custom digital marketing services. More at WTWH Media

WTWH Media Brands

  • Club + Resort Business
  • Convenience Store Decisions
  • DesignFast™
  • Design World
  • EE World Online
  • Fluid Power World
  • FSR®

 

  • LeadLift™
  • MassDevice
  • PMQ
  • QSR®
  • R&D World
  • Solar Power World
  • The Robot Report
  • Windpower Engineering & Development
info@wtwhmedia.com Email Us
888-543-2447 Phone
1111 Superior Avenue, 26th Floor Cleveland, OH 44114
Copyright © 2025 · WTWH Media, LLC. All Rights Reserved | AI Policy | Privacy Policy