Likes, Comments, & Shares: Who Cares? – Understanding Facebook’s EdgeRank
When I help people or companies with posting to Facebook, the first thing I always advise them to do is to be sure to post interesting and engaging content. Sadly, despite my pleadings, some people just don’t “get it” and they continue to post boring and lackluster content. If you’re […]
Where Should I Begin With Social Media? – The Social Media Funnel
If you’re like me, social media has become a part of your everyday life, and it seems as if it’s here to stay. While many businesses dove right in and got their feet wet, there are still many others (especially in the B2B side of business) who are reluctant to […]
Is Social Media a Fad?
While I was out in the Twitterverse, I came across a youtube video that was very powerful. It basically starts out with the question “Is social media a fad?”; from there, it goes to illustrate how social media has taken over the cyber world and is revolutionizing the way we […]
Social Media: The New PR Fire Extinguisher
So today I came across an article about a deadly venomous snake that is missing from the New York City Zoo. This Egyptian Cobra, which can easily take down an elephant within hours (not to mention a human within minutes), has been missing for a few days now, and zoo […]
Twitter > Facebook? For Marketers, Yes Indeed
Seventy-eight percent of all social media traffic goes through Facebook, while Twitter is a measly 5%. Although, despite the market share, a study by Social Twist says the better bet is to use Twitter for marketing and NOT Facebook.After analyzing more than one million links on both Facebook and Twitter, researchers found that Facebook’s shared links average only 3 clicks, while on the other hand, Twitter generates an average 19 click-throughs every time a link is embedded into a tweet.
Engineering Exchange Site Reaches 6K Members
Hanging out and monitoring the site today, we just hit member number 6,000 active on the Engineering Exchange. Typically we might celebrate at a number like 1oK, but I thought it was worth a post – here’s why. Taken with our Linkedin Groups, Facebook fans, and Twitter Followers our direct […]