Facebook insights are robust and filled with a lot of great information that can help marketers fine-tune their Facebook marketing efforts.
The problem, as with most things that are complex and data-filled, is being to able to sift through that data and find the information that will help you answer questions that you have of whether or not Facebook is helping you achieve your overall marketing goals.
The Facebook Insights Breakdown
In the chart below, I’ve listed out all of the different areas of the Facebook Insights and what information can be found under each tab. Having this chart handy can help you save time when you’re trying to find the data that you’re looking for because it’s not always clear what information is where in the five different categories.
With that chart in mind, here are some common questions that are easy to find using analytics from Facebook Insights
“When is optimal time to post?”
– Look under the “When Your Fans Are Online” section under the “Posts” tab.
“Who is liking my page?”
– You can find some of the basic demographics of your fans under the “People” tab, in the “Your Fans” section. It should be noted, however, that Facebook does not give you specific information about your audience such as job titles, names, companies, etc.
“Who is engaging with my page?”
– Again, you can see basic demographic information of what kind of people your content is resonating with by looking at the “People Engaged” section under the “People” tab.
“How are my fans using my content?”
– Under the “Reach” tab, you can see your history of post likes, comments, shares, and even when your fans are hiding and blocking your content.
There is a lot of information given, and if you’re creative and can look past the obvious, you are able to answer deeper questions such as:
“What is the optimal number of times to post per day?”
- First, track your unsubscribe and unlike rates each day using the “Likes” tab.
- Second, Compare the unsubscribe/unlike rate and compare against what you’re posting and how often (found in the “Posts” tab).
- Lastly, find points that correlate between posting multiple times per day with days that have a higher unsubscribe rate.