How to Use Facebook Notes and Facebook Instant Articles

Are you interested in learning the basics about Facebook Notes and Facebook Instant Articles? Check out these quick and easy tips on how to get started from Christian Karasiewicz at Social Media Marketing World 2016.

Christian Karasiewicz: Christian is a social business manager for IBM. He is also the founder of Social Chefs, a training and education site where he shares tips, tools, and tutorials to help you cook up winning social media campaigns for your business. A large part of his success comes from nearly 10 years of experience crafting social media strategies in the B2B and B2C space. He enjoys creating YouTube videos and posting them on his channel, which has amassed 5 million views, and he is a regular contributor to the Social Media Examiner blog.

What are Facebook Notes? 

• Blogging for Facebook (Benefit: 95 million active users on Facebook)
• Compares to linkedin publisher or medium
• You can make you content show up better in a news feed

The Tools:

• Can be used on a profile page or company page
• Have an interesting topic
• Create a cover photo (1200×445)
  • Download a template via Facebook

The Basics:

• Cover photo (1200×445)
• Title
• Include photos
• Alignment (left/center/right)
• Section Headings
• Styling (bold/italics/underline/mono)
• Lists (bulleted/numbered)
• Quoteblocks and code snippits
• No embeds (Facebook posts, videos, Instagram, etc.

Advanced Tips:

• Tag from Pages @ (Pages, Events, Games, Apps)
• Tags from Profiles @ (Pages, Profiles, Groups, Events)
• Keyboard shortcuts (cold/italics/underline)
• Facebook.com/notes
• Facebook.com/PAGENAME/notes
• Search for notes. Ex “social media examiner notes”

Privacy:

• Notifications are sent when tagged
• Inherit page, profile or group settings
  • Mention a secret

5 ways to use Facebook notes:

1. Original Content
2. Repurpose content
3. Provide help
4. Create a summary post – What you can summarize?
   1. Weekly blog posts
   2. Facebook Lice Videos
   3. Facebook Notes
   4. Social Media channels
5. Collaboration Tool
   1. Utilize tagging: profiles, pages, groups
   2. Share notes on your profile
   3. Build relationships
   4. Create partnerships
   5. Broaden exposure

Monetization Tips

• Create notes for products and services
• Incorporate affiliate links
• Use notes to upsell high priced items
• Fill the funnel, warm up prospects

Bonus Tips:

• Embed notes in blog posts
• Pin to top for better visibility
• Share your notes
• Incorporate Facebook live videos
• Build custom audiences and lookalike audiences

What are Facebook Instant Articles?

• Fast responsive stores
• Optimized for mobile
• Interactive and immersive
• Loads 10x faster than web articles
• Layered on top of existing content
• Users don’t leave Facebook
• Improved experience: optimized for mobile
• 70% less abandonment
• 30% more sharing vs. mobile
• fb.com

The Tools:

• Facebook page
• Pages manager App
• RSS Feed
• Facebook Instant article market
• 50 articles / 20 more articles
• Pagefrog plugin for wordpress
• Instant articles + Google AMP

How to Engage with instant articles:

• Hi-res header artwork (template)
• Optimize your logo
• Photo galleries/slideshow
• Embed videos
• Autoplay audio
• Block quotes
• Related article
• Media elements: like, comment, share

Analytics:

• Analyze article traffic
• Measure engagement
• Track user behavior
• Serve ads
• Interactions: click, time spent, scroll depth, integrated into page insights

Instant Articles vs. Monetization:

• Use Facebook audience network
• Extend the reach of Facebook ads
• Leverage Facebook ad targeting
• Direct sold ads
• Display ads
• Leverage links in your article

For more information from Chris Karasiewicz check out these resources:
Ideas: socialchefs.com/notesideas
Photoshop: socialchefs.com/photoshop

Here is a live feed from the session:

 

For more information from Social Media Marketing World be sure to follow me at @WTWH_Jen.