WTWH Media Marketing Lab WTWH Media Marketing Lab
  • Blog
    • Social Media
      • Facebook
      • LinkedIn
      • Pinterest
      • Twitter
      • YouTube
    • Marketing
      • Content Marketing
      • Email Marketing
      • Online Marketing
      • Search Marketing
      • SEO
    • WTWH News
      • Engineering Marketing Resources
      • Foodservice, Retail, and Hospitality Marketing Resources
      • Healthcare Marketing Resources
  • Media Guides
    • Design Engineering | Robotics | R&D
      • Design World
      • EE World Online
      • Engineering.com
      • EV Engineering
      • Fluid Power World
      • R&D World
      • Robotics Network
      • Control Engineering Media Guide
      • Consulting-Specifying Engineer Media Guide
      • Plant Engineering Media Guide
    • Life Sciences
      • Medical / Life Sciences
      • Pharma Media Guide
    • Retail | Hospitality | Food Service
      • Club + Resort Business Media Guide
      • CStore Decisions
      • FSR Media Guide
      • PMQ Media Guide
      • QSR Media Guide
      • Restaurant Franchising Opportunities
      • Women in Restaurant Leadership
    • Renewable Energy
      • Solar Power World
      • Windpower Engineering & Development
  • Print Ad Info
    • Print Ad Portal
    • Print Ad Specs
  • Resources
    • Subscribe to Our Newsletter
  • Contact Us
    • General Request
    • Job Opportunities
    • PR Submissions
    • Subscription Services
    • DesignFast Data Request
  • Request Proposal
  • Clara Reporting
Facebook best practices
  • January 20, 2015
  • WTWH Editor
  • 0 Comments
  • 804 Views
  • 0 Likes
  • Facebook, Social Media

5 Best Practices for Facebook Success

Facebook best practices-Have a complete profile. When creating a Facebook business page don’t forget to complete the ‘About’ section. Add a short company bio, select a category, include the date founded, and contact information. For bonus points there is also space to add company awards and a mission statement. Most importantly do not forget to include the company’s website.

-Make a good first impression: The large cover photo on a company’s page is the first thing a customer will see so make it count. The cover photo needs to be large, 851 pixels by 315 pixels is recommended. Use a high-quality photo showcasing company products or promotions and change for upcoming tradeshows or new products.

-Never Have Text-Only Posts: Every post should include a relevant photo or video and a link back to the company website. Photos are more likely to stand out in a stream of posts and grab a reader’s attention. Always try to find a relevant, high-quality image to include in each post. Most importantly every post should include a link to the company website so customers can easily get more information about the product or company news posted.

-Post Consistently: Have a plan of action for how often and what times you are going to post on a company page. Try to post daily for consistently reach to your audience. Also, use Facebook Analytics to see what time of the day your audience is most active and try to schedule posts during that time. Usually late afternoon and early evening is the most active period on Facebook. Last but not least don’t be a robot on Facebook; make sure to engage with customers by with likes and comments.

-Review Performance: Take advantage of Facebook Insights to see which posts performed best. Take note of what type of content had the most engagement and continue to post similar content. Don’t only measure ROI based on likes, comments and shares. It is important to consider impressions and link clicks. Keep track of performance and adjust your posting strategy on a regular basis.

Follow Carli at @WTWH_Carli
Follow the WTWH Marketing Lab @WTWH_Marketing

Like this article? Here are some more articles to help you reach Facebook success!
What are Facebook Verified Pages & How Can I Get One?
Social in 60: How to Combat the Facebook Reach Decline 
Facebook Cracks Down on Content Pretenders in Algorithm Update

 

Tags:
facebookSocial Media Marketing
Prev PostKilling it in Engineering Marketing. 2 Ways Top Marketers Spend Differently
Next PostWhat not to do. Secrets of the Worst Performing Engineering Marketers
Related Posts
  • Sizzling Summer Campaigns: How to Heat Up Your Marketing Without Burning Out June 17, 2025
  • Marketing Momentum: How to Stay Ahead Before the Summer Slowdown May 20, 2025

Leave a Comment Cancel Comment

You must be logged in to post a comment.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

WTWH Media LLC, an 10x Inc. 5000 honoree, is an integrated b2b media company serving the electronics, design engineering, hospitality, life sciences, renewable energy, retail and robotics markets with more than 80+ web sites, 12 events, 9 branded publications and custom digital marketing services. More at WTWH Media

WTWH Media Brands

  • Club + Resort Business
  • Convenience Store Decisions
  • DesignFast™
  • Design World
  • EE World Online
  • Fluid Power World
  • FSR®

 

  • LeadLift™
  • MassDevice
  • PMQ
  • QSR®
  • R&D World
  • Solar Power World
  • The Robot Report
  • Windpower Engineering & Development
info@wtwhmedia.com Email Us
888-543-2447 Phone
1111 Superior Avenue, 26th Floor Cleveland, OH 44114
Copyright © 2025 · WTWH Media, LLC. All Rights Reserved | AI Policy | Privacy Policy