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  • May 8, 2017
  • Taylor Meade
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  • Facebook

What’s the Difference?: Facebook Ads & Boosted Posts

Is your business looking to dedicate a portion of its marketing budget to promotion on Facebook? If so, you should know this social media platform has two options that fit most budgets: an advertisement and a boosted post. But what’s the difference? Let’s take a look.

An advertisement

A Facebook advertisement is a customized, targeted campaign for a specific audience over a given time frame. This type of promotion is, or allows for:

  • Opportunity to strategically plan and design ahead of time
  • Is used to promote a sale, event, grand opening, and more
  • Is typically more advanced and targeted
  • Can be seen in the right-hand column of your newsfeed or throughout the newsfeed itself
  • Views are limited to only those who have liked your business’ page can see the content
  • Base fees are determined on the length of the advertisement. For example, Facebook Business says it costs $1.50 for each 1,000 impressions the post receives.

A boosted post

Facebook has a pre-existing algorithm that determines the order of posts on a user’s newsfeed. For a fee, a boosted post can appear higher on a newsfeed, increasing the number of impressions.This type of promotion is, or allows for:

  • Typically an already shared post
  • Intended to increase impressions (think: likes, shares, etc.)  
  • Can be targeted to those who haven’t liked your business’ page by age, location, and more
  • Can be seen in the right-hand column of your newsfeed or throughout the newsfeed itself
  • Charge of the post is determined by the number of impressions and the demographics being targeted
  • Facebook establishes a base rate fee for the post and keeps track of a money value the boost received through the number of impressions
  • Prices vary by the budget and duration identified

The Differences Between an Ad and a Boosted Post

  • The expense and budget
  • The target audience(s)
  • Time spent developing content
  • Appearance of the post

Now that you know the difference, ask yourself these questions before beginning your next Facebook promotion:

  1. What’s the goal?
  2. Is there a clear call-to-action?
  3. What’s the budget?
  4. Who is your business looking to target?

Knowing the answers to these questions, will help you decide which type of promotion is best for your next campaign.

Tags:
facebookFacebook Advertising
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