Infographic: Social Media ROI
Marketers are constantly trying to calculate their company’s social media ROI, and there are are as many ways to look at and calculate it as there are stars. I recently came across this infographic on social media ROI (return on investment) from MDG Advertising that I thought was very useful, […]
How To Use the New Facebook Post Promotion for Business
Facebook recently made it possible for pages to promote page posts for a fee. This feature allows pages to do a pay-per-impresson (PPM) campaign for their Facebook posts. Before this option was available, company pages were subject to Facebook’s EdgeRank algorithm and could not control nor guarantee how many eyes […]
The 2012 Social Media Landscape [Infographic]
As we all know, Social Media has become a booming business, and it doesn’t’ take long to realize that there are tools for just about everything. I recently found this infographic from Buddy Media which gives you a quick snapshot and road map of the social media landscape and some […]
Arguably The Most Important Facebook Status Update Ever
In his hoodie, Facebook creator, Mark Zuckerberg, rang the ceremonial NASDAQ bell to to signal Facebook’s first day of trading. So what was the first thing Zuckerberg did after he rang the bell? In classical social media-fashion, he updated his Facebook. Below are some screenshots of his updates on his […]
New Harvard Study Shows Why Social Media Is So Addictive for Many
A recent study by Harvard University shows evidence as to why social media platforms such as Facebook and Twitter are so popular and highly addictive for many people. With the theoretical question of why people are compelled to share everything about themselves and their lives on mediums like Foursquare, Instagram, […]
5 Simple Ways to Make Me Hate Your Brand on Social Media
I think we’ve moved past the phase of social media being the “new” thing for businesses as most have begun or fully entrenched themselves within it. Unfortunately, many companies have dove into the social media pool with no idea how to properly swim, and now they just look like fools. […]
Do Your Fans Like What You are Posting on Facebook?
Have you ever followed brand pages on social media platforms such as Facebook, Twitter, and Google+, and all they ever do is post links back to their website? I do (as well as many of my friends and colleagues), and I’m not the only one who thinks that it gets […]
Simple Social Media Lesson: How to Get More Likes
I was reading The Oatmeal today and I came across a comic of theirs that gives a “colorful” explanation of how to gain likes on Facebook. I wanted to expand a little bit on their take and show that the same principle applies to any social media network. (For a […]
Facebook Timeline Cheat Sheet
Facebook is changing all business pages to its Facebook Timeline format beginning March 30, 2012. To help you transition your business page to Facebook Timeline, I’ve compiled this cheat sheet that has things you need to you know. See something that I missed that would be helpful for this Facebook […]
Why Google+ Could Be the Beginning of the End of Google
For anyone that knows me, it’s no secret that I’ve never been a believer in Google+; I just don’t see any value added in Google+ over the likes of Facebook or Twitter. Call me crazy, but I believe Pintrest has a better chance at succeeding than Google+. But let’s not […]
A Typical Day for a Social Media Manager [Infographic]
When I was asked to manage the social media platforms for my company, I was more than excited for the opportunity. Who wouldn’t like to play on Facebook, Twitter, and LinkedIn and get paid for it? Little did I know that being a social media manager is more than a […]
Likes, Comments, & Shares: Who Cares? – Understanding Facebook’s EdgeRank
When I help people or companies with posting to Facebook, the first thing I always advise them to do is to be sure to post interesting and engaging content. Sadly, despite my pleadings, some people just don’t “get it” and they continue to post boring and lackluster content. If you’re […]
Where Should I Begin With Social Media? – The Social Media Funnel
If you’re like me, social media has become a part of your everyday life, and it seems as if it’s here to stay. While many businesses dove right in and got their feet wet, there are still many others (especially in the B2B side of business) who are reluctant to […]