Jon Loomer, owner of JonLoomer.com shares the strategies he used to turn Facebook fans on his Jon Loomer Digital page into profits. Check out the key takeaways tweeted during Jon’s session at Content Marketing World in this Twitter Recap. [View the story “#CMWorld: Turning Fans into Profits with Facebook Ads” on Storify]
What Are Facebook Verified Pages and How Can I Get One?
In 2013, Facebook rolled out “verified pages” where they place a blue badge next to popular pages to help seekers filter out authentic pages from the impersonators. I recently found that two of WTWH Media’s publications had their accounts verified by Facebook (Design World & Solar Power World), so I looked more into what it […]
Social in 60: 7 Tips to Spring Clean Your Social Media
In this Social in 60 we take a look at a few ways to spring clean your social media. First take a look at who has permissions to post on your social media outlets, whether it be employees or third-party applications. Maybe someone changed roles or no longer works at the company and should be […]
10 Social Media Marketing Mistakes That Annoy Online Marketers The Most
For social media marketers it can be especially frustrating to hear “You make money tweeting? Anyone could do that!” My response is yes, most people know how to post on social media, but not everyone knows how to use it correctly. There are many differences between tweeting about what we ate for breakfast and using […]
Social in 60 Seconds: How to Combat the Facebook Reach Decline
In today’s #SocialIn60 we look at how to combat the Facebook reach decline. Did you know that Facebook’s post reach is as low as 2 percent for large brands? This means you should test a variety of posts, figure out the time your content is most likely to get the most engagement and track your traffic with […]
It’s a Mad Mad Social Media World
My husband and I were watching TV the other night when he turned the channel to Mad Men. I will admit that I binge-watched the first five seasons while on maternity leave and thought to myself, “Where have you been all my life!” My husband, who did not partake in Mad Men Bingefest 2014, asked […]
Social Media Statistics for 2014
One of my first blog posts I created in 2011 featured a video that challenged the question “Is Social Media A Fad?” Hult International Business School recently put together another similar video using 2014 statistics from Socialnomics, and my how the social media landscape has changed. One misconception that you must understand before watching this […]
Blog 101: A Guide to Your Voice
Over a conversation I had with a colleague, I realized that my biggest challenge in writing blogs was that I am not very personable. I attribute this to my background in art history and time served in the military. Two opposite ends of the career spectrum, both expecting a very formal, dry writing style. In […]
Facebook Cracks Down On Content Pretenders In Algorithm Update
Facebook announced a change to their algorithm in a blog post which dings “Like-baiting”, spammy posts, and frequently circulated content, and “Content Pretenders” (pages that try and utilize social media without putting the time and effort into true content creation) have cause to be worried. Facebook’s algorithm change is focused on making sure the end user receives […]
How to Use Facebook Insights To Answer Facebook Marketing Questions
Facebook insights are robust and filled with a lot of great information that can help marketers fine-tune their Facebook marketing efforts. The problem, as with most things that are complex and data-filled, is being to able to sift through that data and find the information that will help you answer questions that you have of […]
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