10 Ways to Improve Your Facebook Reach
This past week I attended Social Media Marketing World hosted by Social Media Examiner and left with a wealth of information. For instance, did you know reach is measured more accurate on Facebook than any other social media platform? Mari Smith provided this bit of information in her session,“10 Ways to […]
10 Social Media Best Practices for Businesses
Social media has carved out its niche in business, and now that people and companies are there, they’re trying to learn how to properly use it. I’ve compiled a list of ten do’s and don’ts of social media best practices for business. Do’s 1) Use Social Media as a […]
6 Interview Questions You Should Ask A Social Media Manager
Social media manager has become a hot title on job boards recently, and I’m right in there with them. In the past few weeks, I’ve been interviewing for a social media internship and I’ve been amazed at the lack of real social media talent that’s out there. Everyone thinks that just […]
9 Simple Calculations to Help You Measure Social Media ROI
Determining your social media ROI can be very difficult and frustrating. No one has been able to come up with a one-size-fits-all solution, and I attribute that primarily to the fact that everybody has different goals of what they want from social media. Below, I’ve posted nine simple calculations that […]
An Infographic History of Social Media
Social media has arguably been the biggest buzz word in the business realm for almost a decade now. “How do we use it?” “How do you show ROI?” “What’s its long-term viability?” While no one has the concrete answers to these questions, one thing you need to determine the future […]
How to See How Many Fake Twitter Followers You Have
In a social media age where you can be judged at how many Twitter followers you have, many sites such as buytwitterfollowers.org have sprung up offering you a cheap and easy way to build your following. But, buyer beware as a new web app from StatusPeople uncovers how many fake followers you […]
Social Media Statistics Recap for 2012
2012 brought a lot of changes to social media and its many platforms. Facebook released its IPO. Gangnam Style took YouTube and the world by storm. Watching TV became a social experience as television shows started designating Twitter hashtags for episodes and scenes. Pinterest became one of the fastest-growing social […]
Top 10 Reasons Why People Unfollow You On Twitter
This is a post that is well-overdue and I need to get it off of my chest. I’m very selective with who I follow on Twitter, I don’t want my feed cluttered with junk that I don’t care about. The following points are the top 10 reasons why I unfollow […]
Social Media Channel Graphics Requirements and Dimensions
Here is a list of the social media sizing dimensions for images you need to set up your Facebook, Twitter, YouTube, and LinkedIn channels. (All Dimensions in Pixels) Facebook Dimensions Required Items Cover Photo: 851 x 315 Profile Image: 180×180 Tab Icons: 111×74 Tab Page: 810 width Recommended Items […]
SES Chicago 2012 Recap from a Social Media Marketer
I was lucky enough to attend the SES Chicago (Search Engine Strategies) conference this last week, and I wanted to share with you a few nuggets of information that I found worthwhile. While a majority of the SES Chicago sessions weren’t quite up my social media-alley, there were many take-aways […]
Social Media Usage on the Rise In the Workplace (Infographic)
Social media use is on the rise in the workplace, a study says, and it doesn’t look as if it’s going away anytime soon. Garnter Technology Research recently conducted a study of 1,100 people about the use of social media within their workplace, and the results might surprise you. One […]
Facebook Pages Best Practices (Video)
In this video, Jeff Kanter, Product Manager at Facebook, and Blaise DiPersia, Product Designer at Facebook, talk about Facebook pages for business in a breakout session for Facebook marketing. Blaise covers the design and philosophy behind the Facebook pages cover photo, Timeline, pinned posts, highlights, and the new admin panel. […]
Study: How Many People Follow Brands on Social Media and Why?
Recently, a study was done of how people use social media, and the results might surprise you. Nor should they be overlooked by marketers. The Social Habit study, done by a team of social media experts and Edison Research, showed various interesting facts about social media and its usage, but […]
What is Facebook EdgeRank – Facebook for Business 101
Many Facebook page managers ask me “Why aren’t more people seeing my posts?”. It’s true, if someone has x-number of Facebook fans, generally only a fraction of those fans will ever see your posts. But why? Research reveals that only 16% of your fans will see you posts on average, […]
How to Edit Comments in Facebook
It seems that Facebook has finally listened to the users…on one point. After many years of groaning, Facebook has finally made it possible for you to edit comments after you hit “Enter.” In the past, the only thing you could do to correct your errors was delete the comment and try, try […]
70% of Complaints on Social Media are Ingnored, Study Says
When customers aren’t happy with a brand or product, you can bet your money that they will tell someone about it. Thanks to the social media boom, consumers now have an easily-accessible and seamless way to let the company know about their gripes. You would assume that companies leverage social […]
How to Set Up A Successful Facebook Ads Campaign
If you are a social media marketer, chances are that you have dealt with Facebook ads, and if you haven’t, you probably will or ought to in the near future. I’ve created over 100 Facebook ads for various social media accounts, and I’ve learned a couple of things along the […]
Must-Know Things About The New Facebook Plugin for WordPress
In case you haven’t heard, Facebook recently released an easy-to-install Facebook plugin for WordPress sites. This replaces lines of coding that you used to have to struggle with to integrate Facebook with your site. This Facebook plugin allows you to easily integrate Facebook features like social publishing, the Like button, […]
Infographic: Social Media ROI
Marketers are constantly trying to calculate their company’s social media ROI, and there are are as many ways to look at and calculate it as there are stars. I recently came across this infographic on social media ROI (return on investment) from MDG Advertising that I thought was very useful, […]
How To Use the New Facebook Post Promotion for Business
Facebook recently made it possible for pages to promote page posts for a fee. This feature allows pages to do a pay-per-impresson (PPM) campaign for their Facebook posts. Before this option was available, company pages were subject to Facebook’s EdgeRank algorithm and could not control nor guarantee how many eyes […]