• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

WTWH Marketing Lab

B2B Marketing, content marketing, online advertising, lead generation, SEO/SEM

WTWH Brands
  • Posts
    • Social Media
      • Facebook
      • LinkedIn
      • Pinterest
      • Twitter
      • YouTube
    • Marketing
      • Content Marketing
      • Email Marketing
      • Online Marketing
      • Search Marketing
      • SEO
    • WTWH News
  • Media Guides
    • Club + Resort Business
    • CStore Decisions
    • Design World
    • EE World Online
    • Fluid Power World
    • MedTech / Life Sciences
    • R&D World
    • Robotics Network
    • Solar Power World
    • Windpower Engineering & Development
  • Print Ad Submissions
  • Ad Specs
    • Expandable Online Display
    • Digital Editions
    • PRINT AD SPECS
    • Sponsored Content and Native Content Specifications
  • Webinars
  • Contact Us
    • About
    • Job Opportunities
    • Subscription Services
    • DesignFast Data Request
  • Request Proposal

Facebook Ads Shrinking on Mobile News Feed

July 29, 2019 By Josh Breuler Leave a Comment

On August 19, Facebook will be rolling out some changes to their ads appearing in the Mobile News Feed.

What’s the reasoning behind Facebook’s changes to the ad format? According to the Facebook Business blog, it is to “match the look and feel of the new Facebook design introduced earlier this year.” The new design, FB5, is “simpler, faster, more immersive and puts your communities at the center.” Facebook also stated that the changes “will help drive increased ad effectiveness and make it easier to use the same assets on Facebook News Feed and Instagram feed.”

The changes include:

  • Fewer lines of primary text will show on mobile News Feed. Now only 3 lines of primary text will show on Facebook mobile News Feed, after which people will be prompted to click to view additional text.
  • Maximum media height for photos and videos will reduce to 4:5 on mobile News Feed. The tallest supported aspect ration for images without links and for videos is now vertical (4:5). Media taller than 4:5 will be masked on Facebook mobile News Feed.
(Credit: Facebook)

What does this all mean for everyone using Facebook ads? It’s time to get creative. With three lines and smaller images, space is limited. With only three lines of text, tell the audience the most important details in that space without shouting.

You may have a smaller space for images but that doesn’t stop you from creating an eye-catching image to stop the scroll. Also, remember to limit text included on the image. Facebook will rate the image with Ok, Low, Medium, or High. That rating will determine your ad’s reach.

It may not seem like a huge change for the average user, but for marketers, it’s going to have an impact on the process of engaging with the audience.

Let us know your thoughts on the changes in the comments below.

Share

Filed Under: Facebook, Social Media

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

NEWSLETTER SIGNUP

WTWH on the Inc. 5000 list – 10 Years Running

Learn More About AI For Marketing

Latest

FriendShip Kitchen Awarded Safe Shop Assured Certification

The Ohio-based convenience retailer is the first in the United States to be certified for its commitment to essential store … [Read More...] about FriendShip Kitchen Awarded Safe Shop Assured Certification

Safe Shop Assured

New Safe Shop Program Provides Retailers with Third-Party Certification of Commitments to Safety

Run by a diverse independent board of retailers, suppliers, and industry experts, Safe Shop Assured certification helps … [Read More...] about New Safe Shop Program Provides Retailers with Third-Party Certification of Commitments to Safety

WTWH Media on the Inc. 5000 List 10 Times Running

WTWH Media Ranked Number 4632 overall, 67% 3 year growth and on the list for ten consecutive years We're very pleased that … [Read More...] about WTWH Media on the Inc. 5000 List 10 Times Running


  • Design Engineering
  • Electronics Engineering
  • Fluid Power
  • Hospitality
  • Life Sciences
  • R&D
  • Retail
  • Robotics
  • Solar Power
  • Wind Power

Follow us on Twitter

Tweets by @WTWH_Marketing

Footer

WTWH Media Brands

  • Club + Resort Business
  • Convenience Store Decisions
  • DesignFast™
  • Design World
  • EE World Online
  • Fluid Power World
  • LeadLift™
  • MassDevice
  • R&D World
  • Solar Power World
  • The Robot Report
  • Windpower Engineering & Development

WTWH Publications

  • Club + Resort Business
  • Convenience Store Decisions
  • Design World Magazine
  • Solar Power World
  • Windpower Engineering & Development
  • Fluid Power World
  • Medical Design & Outsourcing

WTWH Media LLC, an 9x Inc. 5000 honoree, is an integrated b2b media company serving the electronics, design engineering, hospitality, life sciences, renewable energy, retail and robotics markets with more than 50+ web sites, 12 events, 7 print publications and custom digital marketing services. More at WTWH Media

Copyright © 2021 · WTWH Media, LLC · Privacy Policy


Twitter Linkedin Facebook