Aligning Your Social Media Marketing To Your Business Goals
Social media marketing can be an effective component of your overall marketing strategy when properly aligned with your marketing goals. But where do you begin? Here are several steps you can take to integrate social media into your marketing strategy. Establish a Content Marketing Goal When developing a content marketing […]
How to Tailor Your Content for Twitter, Facebook and LinkedIn
There are many things that factor into running a successful social media campaign. Social media marketing is an ever-changing industry. As marketers we know that to run a successful campaign you need compelling and shareable content. We also need to know our audience and their interests. When writing content for […]
Social Media Marketing World: What Did We Learn?
Social Media Marketing World is the world’s largest social media marketing conference. The event took place in San Diego, California on March 25, 26 and 27, 2015. At Social Media Marketing World, we were able to learn from the leaders in the industry. What did those influencers have to say? A […]
#SMMW15: SlideShare & LinkedIn Techniques That Will Make Your Competitors Cry
LinkedIn, the leading content marketing platform for B2B marketers (and quickly-growing B2C platform) is being used in ways that weren’t even imagined a year ago. In this session, Todd Wheatland (author, The Marketer’s Guide to SlideShare and The New Rules of Recruiting) shared the six hottest new techniques for getting […]
Social in 60: 7 Tips to Spring Clean Your Social Media
In this Social in 60 we take a look at a few ways to spring clean your social media. First take a look at who has permissions to post on your social media outlets, whether it be employees or third-party applications. Maybe someone changed roles or no longer works at […]
It’s a Mad Mad Social Media World
My husband and I were watching TV the other night when he turned the channel to Mad Men. I will admit that I binge-watched the first five seasons while on maternity leave and thought to myself, “Where have you been all my life!” My husband, who did not partake in […]
Social Media Statistics for 2014
One of my first blog posts I created in 2011 featured a video that challenged the question “Is Social Media A Fad?” Hult International Business School recently put together another similar video using 2014 statistics from Socialnomics, and my how the social media landscape has changed. One misconception that you […]
Blog 101: A Guide to Your Voice
Over a conversation I had with a colleague, I realized that my biggest challenge in writing blogs was that I am not very personable. I attribute this to my background in art history and time served in the military. Two opposite ends of the career spectrum, both expecting a very […]
6 Interview Questions You Should Ask A Social Media Manager
Social media manager has become a hot title on job boards recently, and I’m right in there with them. In the past few weeks, I’ve been interviewing for a social media internship and I’ve been amazed at the lack of real social media talent that’s out there. Everyone thinks that just […]
An Infographic History of Social Media
Social media has arguably been the biggest buzz word in the business realm for almost a decade now. “How do we use it?” “How do you show ROI?” “What’s its long-term viability?” While no one has the concrete answers to these questions, one thing you need to determine the future […]
Social Media Channel Graphics Requirements and Dimensions
Here is a list of the social media sizing dimensions for images you need to set up your Facebook, Twitter, YouTube, and LinkedIn channels. (All Dimensions in Pixels) Facebook Dimensions Required Items Cover Photo: 851 x 315 Profile Image: 180×180 Tab Icons: 111×74 Tab Page: 810 width Recommended Items […]
Social Media Usage on the Rise In the Workplace (Infographic)
Social media use is on the rise in the workplace, a study says, and it doesn’t look as if it’s going away anytime soon. Garnter Technology Research recently conducted a study of 1,100 people about the use of social media within their workplace, and the results might surprise you. One […]
Three Simple Things You Should Be Doing On LinkedIn
In 2003, LinkedIn began as a professional business social network and as of November 1, 2012, has over 187 million members. Yet many people are are oblivious how to use LinkedIn. Most people understand how to make a profile, fill in your work-related skills and previous work information, but once […]
Study: How Many People Follow Brands on Social Media and Why?
Recently, a study was done of how people use social media, and the results might surprise you. Nor should they be overlooked by marketers. The Social Habit study, done by a team of social media experts and Edison Research, showed various interesting facts about social media and its usage, but […]
Infographic: Social Media ROI
Marketers are constantly trying to calculate their company’s social media ROI, and there are are as many ways to look at and calculate it as there are stars. I recently came across this infographic on social media ROI (return on investment) from MDG Advertising that I thought was very useful, […]
The 2012 Social Media Landscape [Infographic]
As we all know, Social Media has become a booming business, and it doesn’t’ take long to realize that there are tools for just about everything. I recently found this infographic from Buddy Media which gives you a quick snapshot and road map of the social media landscape and some […]
New Harvard Study Shows Why Social Media Is So Addictive for Many
A recent study by Harvard University shows evidence as to why social media platforms such as Facebook and Twitter are so popular and highly addictive for many people. With the theoretical question of why people are compelled to share everything about themselves and their lives on mediums like Foursquare, Instagram, […]
5 Simple Ways to Make Me Hate Your Brand on Social Media
I think we’ve moved past the phase of social media being the “new” thing for businesses as most have begun or fully entrenched themselves within it. Unfortunately, many companies have dove into the social media pool with no idea how to properly swim, and now they just look like fools. […]
Simple Social Media Lesson: How to Get More Likes
I was reading The Oatmeal today and I came across a comic of theirs that gives a “colorful” explanation of how to gain likes on Facebook. I wanted to expand a little bit on their take and show that the same principle applies to any social media network. (For a […]
A Typical Day for a Social Media Manager [Infographic]
When I was asked to manage the social media platforms for my company, I was more than excited for the opportunity. Who wouldn’t like to play on Facebook, Twitter, and LinkedIn and get paid for it? Little did I know that being a social media manager is more than a […]