My husband and I were watching TV the other night when he turned the channel to Mad Men. I will admit that I binge-watched the first five seasons while on maternity leave and thought to myself, “Where have you been all my life!” My husband, who did not partake in Mad Men Bingefest 2014, asked […]
Social Media Statistics for 2014
One of my first blog posts I created in 2011 featured a video that challenged the question “Is Social Media A Fad?” Hult International Business School recently put together another similar video using 2014 statistics from Socialnomics, and my how the social media landscape has changed. One misconception that you must understand before watching this […]
Blog 101: A Guide to Your Voice
Over a conversation I had with a colleague, I realized that my biggest challenge in writing blogs was that I am not very personable. I attribute this to my background in art history and time served in the military. Two opposite ends of the career spectrum, both expecting a very formal, dry writing style. In […]
6 Interview Questions You Should Ask A Social Media Manager
Social media manager has become a hot title on job boards recently, and I’m right in there with them. In the past few weeks, I’ve been interviewing for a social media internship and I’ve been amazed at the lack of real social media talent that’s out there. Everyone thinks that just because they have a Facebook […]
An Infographic History of Social Media
Social media has arguably been the biggest buzz word in the business realm for almost a decade now. “How do we use it?” “How do you show ROI?” “What’s its long-term viability?” While no one has the concrete answers to these questions, one thing you need to determine the future is to remember its past. […]
Social Media Channel Graphics Requirements and Dimensions
Here is a list of the social media sizing dimensions for images you need to set up your Facebook, Twitter, YouTube, and LinkedIn channels. (All Dimensions in Pixels) Facebook Dimensions Required Items Cover Photo: 851 x 315 Profile Image: 180×180 Tab Icons: 111×74 Tab Page: 810 width Recommended Items Shared Photo: 404×404 Highlighted Image […]
Social Media Usage on the Rise In the Workplace (Infographic)
Social media use is on the rise in the workplace, a study says, and it doesn’t look as if it’s going away anytime soon. Garnter Technology Research recently conducted a study of 1,100 people about the use of social media within their workplace, and the results might surprise you. One of the more interesting facts, […]
Three Simple Things You Should Be Doing On LinkedIn
In 2003, LinkedIn began as a professional business social network and as of November 1, 2012, has over 187 million members. Yet many people are are oblivious how to use LinkedIn. Most people understand how to make a profile, fill in your work-related skills and previous work information, but once that is up, I see […]
Study: How Many People Follow Brands on Social Media and Why?
Recently, a study was done of how people use social media, and the results might surprise you. Nor should they be overlooked by marketers. The Social Habit study, done by a team of social media experts and Edison Research, showed various interesting facts about social media and its usage, but I want to focus primarily […]
Infographic: Social Media ROI
Marketers are constantly trying to calculate their company’s social media ROI, and there are are as many ways to look at and calculate it as there are stars. I recently came across this infographic on social media ROI (return on investment) from MDG Advertising that I thought was very useful, so I thought it would […]
