WTWH Media Marketing Lab WTWH Media Marketing Lab
  • Blog
    • Social Media
      • Facebook
      • LinkedIn
      • Pinterest
      • Twitter
      • YouTube
    • Marketing
      • Content Marketing
      • Email Marketing
      • Online Marketing
      • Search Marketing
      • SEO
    • WTWH News
  • Media Guides
    • Design Engineering | Robotics | R&D
      • Design World
      • EE World Online
      • Fluid Power World
      • R&D World Media
      • Robotics Network
    • Life Sciences
      • Medical
      • Pharmaceutical Network
    • Retail | Hospitality | Food Service
      • Club + Resort Business
      • CStore Decisions
      • FSR Media Guide
      • QSR Media Guide
    • Renewable Energy
      • Solar Power World
      • Windpower Engineering & Development
  • Print Ad Submissions
    • Print Ad Specs
    • Print Portal User Registration
  • Resources
    • AI for Marketing
    • Subscribe to Our Newsletter
    • Webinars
    • WTWH Coin
  • Contact Us
    • Company Directory
    • General Request
    • Job Opportunities
    • PR Submissions
    • Subscription Services
    • DesignFast Data Request
  • Request Proposal
social media ROI
  • June 8, 2012
  • Lance Brown
  • 2 Comments
  • 794 Views
  • 0 Likes
  • Facebook, Google+, LinkedIn, Social Media, Twitter, YouTube

Infographic: Social Media ROI

Marketers are constantly trying to calculate their company’s social media ROI, and there are are as many ways to look at and calculate it as there are stars. I recently came across this infographic on social media ROI (return on investment) from MDG Advertising that I thought was very useful, so I thought it would be worth passing along.

Why I liked this social media ROI infographic better than others that I have seen is because it does a good job at showing that all social media strategies are different. Social media strategies are not cookie-cutter and must be tailored to each company’s individual needs and goals. Consequently, every company will need to set they’re own expectations of what they would like to get from their social media ROI, whether that be sales, site traffic, branding, leads, or other.

Simply put, there is no standard measurement for social media ROI, and it ultimately comes down to what you and your company wants, needs, and expects.

(click the image to enlarge)

infographic of social media ROI-Lance Brown

 

Share
Tags:
marketingROISocial Mediasocial Media Strategy
Prev PostWelcome Steven Bushong – Renewable Energy Editorial Intern
Next PostMust-Know Things About The New Facebook Plugin for WordPress
Related Posts
  • Sprout Webinar Review: “How to Transform B2B Marketing with Personality and Emotion – with LinkedIn” October 5, 2022
  • Creating Your Masterpiece B2B Marketing Plan October 5, 2022
2 Comments
  1. Log in to Reply
    Layton Swenson June 8, 2012

    Great info graphic. Thanks for sharing.

  2. Pingback: Infographic: Social Media ROI | MarketingHits.com

Leave a Comment Cancel Comment

You must be logged in to post a comment.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

WTWH Media LLC, an 10x Inc. 5000 honoree, is an integrated b2b media company serving the electronics, design engineering, hospitality, life sciences, renewable energy, retail and robotics markets with more than 80+ web sites, 12 events, 9 branded publications and custom digital marketing services. More at WTWH Media

.

WTWH Media Brands

  • Club + Resort Business
  • Convenience Store Decisions
  • DesignFast™
  • Design World
  • EE World Online
  • Fluid Power World
  • FSR®
  • LeadLift™
  • MassDevice
  • QSR®
  • R&D World
  • Solar Power World
  • The Robot Report
  • Windpower Engineering & Development
Copyright © 2023 · WTWH Media, LLC. All Rights Reserved | Privacy Policy