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  • August 8, 2018
  • Jillian Zavoda
  • 0 Comments
  • 290 Views
  • 0 Likes

5 Ways to Drive More Traffic to Your Website Through Social Media Platforms

To get your website the attention it deserves, your social media accounts may need a virtual facelift.  Social media is an ever-growing medium that has endless capabilities. Actively engaging with your target audience on social media can help build brand awareness and ultimately drive more traffic to your website. Here […]
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  • July 25, 2018
  • Lexi Korsok
  • 0 Comments
  • 144 Views
  • 0 Likes

MozCon 2018: The Golden Rules for Human-Centric Email Marketing

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. Justine Jordan, VP of Marketing at Litmus, a SaaS company, has had over 10 years’ experience in e-mail marketing and is an expert in her craft. During her presentation at MozCon 2018, she explained […]
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  • July 25, 2018
  • Lexi Korsok
  • 0 Comments
  • 118 Views
  • 0 Likes

MozCon 2018: 2x Your Paid Search Revenue by Smashing Silos

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018.  Amy Hebdon, Co-Founder of Paid Search Magic, took the stage at MozCon 2018 and hit us with some awesome knowledge. She began by explaining how to smash silos in your work environment and how […]
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linkedin targeting options
  • May 14, 2018
  • Aly Ryan
  • 0 Comments
  • 616 Views
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How to Use LinkedIn Targeting Options

LinkedIn advertising is a great way to effectively reach executives and decision makers right in their newsfeed. Compared to other paid advertising players like Google AdWords and Facebook Ads, LinkedIn’s targeting options are much more advanced. You’re able to target by job title, industry, degree, company, and much more. When […]
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  • February 5, 2018
  • Lexi Korsok
  • 0 Comments
  • 126 Views
  • 0 Likes

4 Engagement Metrics Marketers Must Measure

Engagement metrics can help measure the success and growth of your marketing or social media campaign. In marketing terms, engagement measures how much and how often people interact with you and your content. If you want to see how your content is performing or need strong data to demonstrate the ROI and growth […]
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  • December 5, 2017
  • Taylor Meade
  • 0 Comments
  • 264 Views
  • 0 Likes

3 Content Creation Tools You Should Know About

Keeping track of your industry and all of its whereabouts can be daunting. Receiving consumer feedback, finding and sharing content on specific topics and tracking industry keywords are all ways to create content. Lucky for us there are many tools to assist with this. Here are a three of my […]
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  • August 25, 2017
  • Mike Ulanski
  • 0 Comments
  • 115 Views
  • 0 Likes

MozCon 2017: A Site Migration: Redirects, Resources, & Reflection

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here.  If you’ve ever been tasked with migrating a website to an entirely new domain, then you’re probably well-aware of the difficulties that accompany it. From keyword ranking fluctuations […]
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  • August 23, 2017
  • Aly Ryan
  • 0 Comments
  • 125 Views
  • 0 Likes

MozCon 2017: Up and to the Right – Growing Traffic, Conversions & Revenue

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here. Matthew Barby, Global Head of Growth & SEO at HubSpot, took the stage at MozCon 2017. He started off by talking about how having a bag of […]
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  • August 22, 2017
  • Mike Ulanski
  • 0 Comments
  • 120 Views
  • 0 Likes

MozCon 2017: More Than SEO: 3 Ways To Prove UX Matters Too

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here.  User experience design, or as it’s more commonly referred to as, UX, is the process of enhancing user satisfaction with a product or service by improving the […]
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  • August 18, 2017
  • Aly Ryan
  • 0 Comments
  • 155 Views
  • 0 Likes

MozCon 2017: 8 Paid Promo Tactics That Will Get You to Quit Organic Traffic

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here.  Kane Jamison, Founder of Content Harmony, spoke at MozCon 2017 about paid promotion tactics that truly work. We’ve all been through the traffic dying on Google Analytics. […]
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  • August 16, 2017
  • Aly Ryan
  • 0 Comments
  • 154 Views
  • 0 Likes

MozCon 2017: What We Learned From Reddit & How It Can Help Your Brand Take Content Marketing to the Next Level

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here.  Daniel Russell is the Director at Go Fish Digital. He gave a great talk about the power of Reddit. We all know coming up with new content […]
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  • August 15, 2017
  • Mike Ulanski
  • 0 Comments
  • 147 Views
  • 0 Likes

MozCon 2017: Reverse-Engineer Google’s Research to Serve Up the Best, Most Relevant Content for Your Audience

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here.  As any search marketer knows, the SERP is the front-lines of Google’s multi-billion dollar consumer research machine. So naturally, they’re well-aware of what searchers want. In his data-heavy […]
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  • August 4, 2017
  • Aly Ryan
  • 0 Comments
  • 194 Views
  • 0 Likes

MozCon 2017: Why Email Marketing Is Key to Maximizing Marketing ROI

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here Justine Jordan, VP of Marketing at Litmus, gave a great talk on the importance of email marketing and how it can ruin brands. Jordan was a big […]
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  • August 1, 2017
  • Mike Ulanski
  • 0 Comments
  • 282 Views
  • 0 Likes

MozCon 2017: How To Get Big Links

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here.  In an increasingly volatile and ever-changing SEO environment, building links for your organization or clients can be a difficult task that requires constant and consistent effort. In […]
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  • July 18, 2017
  • Maddie Lippert
  • 0 Comments
  • 776 Views
  • 0 Likes

Aligning Your Social Media Marketing To Your Business Goals

Social media marketing can be an effective component of your overall marketing strategy when properly aligned with your marketing goals. But where do you begin? Here are several steps you can take to integrate social media into your marketing strategy. Establish a Content Marketing Goal When developing a content marketing […]
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  • June 26, 2017
  • Maddie Lippert
  • 0 Comments
  • 105 Views
  • 0 Likes

How to Photograph to Best Market Your Product

Properly portraying your products through clear and professional visuals is an effective way to market your product and highlight its features. However, there is a difference between simply taking a photo and professionally shooting product images. Check out these simple steps to learn how to produce high-quality product images. Camera […]
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  • May 17, 2017
  • Taylor Meade
  • 0 Comments
  • 121 Views
  • 0 Likes

Segmenting & Personalizing Emails to Advance Customer Engagement

Written by: Virginia Goulding At the recent B2B Online Digital and eCommerce Event for Manufacturers and Distributors in Chicago, Marta Dalton, director of B2B ecommerce for Coca-Cola, talked about how Coca-Cola uses segmentation and personalization in email campaigns to increase engagement. Coca-Cola’s B2B business includes an ecommerce site for its […]
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  • January 11, 2017
  • Josh Breuler
  • 0 Comments
  • 116 Views
  • 0 Likes

Have You Looked at Your Google Analytics Lately?

When’s the last time you looked at your Google Analytics? A day, month, year, or maybe you’ve never taken a look at all? Google Analytics can help in many ways from fine tuning your website to content creation. See the big picture or the detailed data helping drive traffic to […]
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  • January 10, 2017
  • Aly Ryan
  • 0 Comments
  • 301 Views
  • 0 Likes

SEO Basics: What You Need to Know

What is search engine optimization? SEO is used to improve website rankings on search engines and drive traffic. You can optimize your site by going into the backend of the website (often referred to as ‘on-page SEO‘) or by promoting the site using link building or social media marketing. [bctt tweet=”SEO is one […]
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  • January 10, 2017
  • Lexi Korsok
  • 0 Comments
  • 120 Views
  • 0 Likes

Driving Qualified Leads with White Papers

White papers are valuable marketing tools for your business and can provide important information for your customers. The best white papers position your company as a thought leader as you answer user questions. Most sites offer free downloads of white papers, case studies and other resources, in exchange for contact […]
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