The Significance of Design in Digital Marketing: Don’t Overlook
Today, graphic design and marketing go hand in hand. Disregarding your marketing’s design aspect is equivalent to completing half the work. Give your marketing skills the support it deserves and stop overlooking design. What is Graphic Design? Graphic Design is a way of putting your plans into visual content. Your […]
3 More Essential Tools To Help Marketers When Working From Home
In a time where working remotely becomes more and more frequent, people are turning to tools to keep their productivity high. Lets breakdown 3 more tools that can help you be more efficient when working remotely. If you missed the first post breaking down 5 other helpful tools you can […]
Managing Uncertainty: A Digital Marketers Perspective
Recently, WTWH Media looked to renowned economist Alan Beaulieu of ITR Economics for answers regarding the current COVID-19 crisis. During a 90-minute webinar, Beaulieu explained to listeners what the COVID-19 crisis means for the economy in human terms. Overall, his message was rather encouraging, explaining that economic recovery is likely […]
Turning Conversations into Content
It is hard to believe that there are 7.53 billion people in this world. And to dig a little deeper, each of those 7.53 billion all have their own unique buyer’s journey. But how does this relate to your marketing strategy? Enter: conversational marketing Customers want to be heard and […]
How Blockchain Could Make Waves Within Digital Marketing
Best known as the infrastructure for Bitcoin, blockchains are changing the way marketers and consumers interact. Blockchain is a technology in which data can be stored in mass amounts but cannot be copied by outside sources. With blockchain being such an ambiguous term, it can be difficult to see the […]
Top 5 On-Page SEO Elements to Get Your Site Ranking
It’s no secret that search engine optimization (SEO) is a crucial part of every digital marketing strategy. Achieving high search engine rankings not only boosts organic website traffic, but also drives leads for your business. To put it simply, SEO can be split into two critical categories – on-page SEO […]
A Guide to Building a Social Content Strategy
Now is the time to build a social content strategy that aligns with your goals and breaks down barriers. Although it is important to have a presence – the right strategy is not jumping into creating an account for each social platform. If you really want to maximize your social […]
Are You a Thought Leader? Here’s Why You Should Aspire to Be
Thought leadership is a tool that many marketers do not take full advantage of. It can be described as a type of content marketing where the talent, expertise, and experience that your employees possess is utilized to provide the best and deepest answers to your customers’ biggest questions on a particular […]
5 Reasons You’re Failing Miserably At Generating Qualified Leads
Efficiently and consistently generating qualified leads should be one of the core objectives of any marketing endeavor. New leads are the key to business growth, and without a continuous influx of fresh opportunities, even the most elite sales teams can fizzle out. With how integral lead generation is to an […]
Podcasting as a Marketing Tactic: What You Need To Know
Producing enough captivating, relevant content is a major challenge for many B2B marketers. With podcasts rising in popularity, they are now an important part of the marketing mix for a modern brand strategy. Podcasting is a great way to provide information, inspiration, and knowledge to your audience, all while remaining […]
How Marketers Can Build Trust Through Storytelling
We live in a busy, noisy world. To stand out as a brand, it is important to find that “wow factor” and build trust among your target audiences. These factors can be achieved through storytelling. Whether your objective is to grow an audience or sell a product or service, or […]
Visual & Voice Search: What Every Marketer Needs to Know
Alternative search methods are becoming increasingly popular and are expected to take off in 2019 among other digital marketing trends, including chatbots, artificial intelligence, and vertical video. Visual and voice search are already rather common. Think Siri, Alexa, and Google Lens. With these technologies already being used by various search […]
3 Ways to Lower Your Website’s Bounce Rate
Bounce Rate is a metric that indicates the percentage of users who land on one of your web pages and then leave without visiting another page. In other words, a bounce is a single-page session on your website. A high bounce rate could indicate that users aren’t interested in your […]
Getting Past the Hype About Customer Data Platforms (CDPs)
In today’s experience-driven, digital world your customers demand that you know who they are, what they’ve done and what they want across all channels. They demand a unified customer experience. However, this is impossible without unified customer data. But with data in disparate systems across your organization, it’s difficult to […]
9 Key Insights from Gartner’s Marketing Technology Survey to Help You Prepare for 2019
At the recent MarTech East conference in Boston, Bryan Yeager, research director with Gartner, reviewed nine key insights from Gartner’s recent marketing technology survey. Gartner surveyed 504 marketers across the US, Canada and the UK in companies with $500MM+ in annual revenue. Yeager shared the following: Insight 1: In the […]
5 Ways to Drive More Traffic to Your Website Through Social Media Platforms
To get your website the attention it deserves, your social media accounts may need a virtual facelift. Social media is an ever-growing medium that has endless capabilities. Actively engaging with your target audience on social media can help build brand awareness and ultimately drive more traffic to your website. Here […]
MozCon 2018: The Golden Rules for Human-Centric Email Marketing
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. Justine Jordan, VP of Marketing at Litmus, a SaaS company, has had over 10 years’ experience in e-mail marketing and is an expert in her craft. During her presentation at MozCon 2018, she explained […]
MozCon 2018: 2x Your Paid Search Revenue by Smashing Silos
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. Amy Hebdon, Co-Founder of Paid Search Magic, took the stage at MozCon 2018 and hit us with some awesome knowledge. She began by explaining how to smash silos in your work environment and how […]
How to Use LinkedIn Targeting Options
LinkedIn advertising is a great way to effectively reach executives and decision makers right in their newsfeed. Compared to other paid advertising players like Google AdWords and Facebook Ads, LinkedIn’s targeting options are much more advanced. You’re able to target by job title, industry, degree, company, and much more. When […]
4 Engagement Metrics Marketers Must Measure
Engagement metrics can help measure the success and growth of your marketing or social media campaign. In marketing terms, engagement measures how much and how often people interact with you and your content. If you want to see how your content is performing or need strong data to demonstrate the ROI and growth […]