The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here. In an increasingly volatile and ever-changing SEO environment, building links for your organization or clients can be a difficult task that requires constant and consistent effort. In her recent session “How To […]
Aligning Your Social Media Marketing To Your Business Goals
Social media marketing can be an effective component of your overall marketing strategy when properly aligned with your marketing goals. But where do you begin? Here are several steps you can take to integrate social media into your marketing strategy. Establish a Content Marketing Goal When developing a content marketing strategy you want this idea […]
How to Photograph to Best Market Your Product
Properly portraying your products through clear and professional visuals is an effective way to market your product and highlight its features. However, there is a difference between simply taking a photo and professionally shooting product images. Check out these simple steps to learn how to produce high-quality product images. Camera and lens: There are two […]
Segmenting & Personalizing Emails to Advance Customer Engagement
Written by: Virginia Goulding At the recent B2B Online Digital and eCommerce Event for Manufacturers and Distributors in Chicago, Marta Dalton, director of B2B ecommerce for Coca-Cola, talked about how Coca-Cola uses segmentation and personalization in email campaigns to increase engagement. Coca-Cola’s B2B business includes an ecommerce site for its customers who specify Coca-Cola products […]
Have You Looked at Your Google Analytics Lately?
When’s the last time you looked at your Google Analytics? A day, month, year, or maybe you’ve never taken a look at all? Google Analytics can help in many ways from fine tuning your website to content creation. See the big picture or the detailed data helping drive traffic to your website. By the way, […]
SEO Basics: What You Need to Know
What is search engine optimization? SEO is used to improve website rankings on search engines and drive traffic. You can optimize your site by going into the backend of the website (often referred to as ‘on-page SEO‘) or by promoting the site using link building or social media marketing. Why do you need SEO? In 2014, it […]
Driving Qualified Leads with White Papers
White papers are valuable marketing tools for your business and can provide important information for your customers. The best white papers position your company as a thought leader as you answer user questions. Most sites offer free downloads of white papers, case studies and other resources, in exchange for contact information. To increase the likelihood […]
2017 B2B Manufacturing Content Marketing Research – the Inside Scoop
WTWH Media is proud to have participated in Content Marketing Institute’s latest research study. Check out the latest podcast from Manufacturing Marketing Institute as Host, Bruce McDuffee, and Special Guest, Lisa Murton Beets, from Content Marketing Institute talk about content marketing in the manufacturing space. For the past four years, Content Marketing Institute has been conducting […]
How to Turn Pins into Customers and Profit with Pinterest
Pinterest is great social media tool that should be utilized in your campaign for a couple reasons. First, it is a simple and easy-to-use platform to share your content and save you time. And who couldn’t benefit from some extra time to spend on other tasks? Second, it reaches a targeted audience where you can direct […]
5 Things Marketers can Learn from Taylor Swift (Seriously)
Love her or hate her, we can all admit to the occasional shoulder shimmy when Shake It Off comes on the radio. There’s a reason she made Time’s 100 Most Influential People Of The Year and has 72.3 million followers on Twitter. Taylor Swift has transformed from small town country girl into an American icon. […]
