Today, graphic design and marketing go hand in hand. Disregarding your marketing’s design aspect is equivalent to completing half the work. Give your marketing skills the support it deserves and stop overlooking design.
What is Graphic Design?
Graphic Design is a way of putting your plans into visual content. Your logos and websites, advertisements, newsletters, brochures, posts on Twitter, Instagram, and LinkedIn all heavily involve graphic design. But you can’t just choose any image, the process requires a plan and creativity. Creating your own content to represent your brand speaks to the brand itself. It’s not just the look, it’s the feel and purpose and its consistency with your brand.
A few major types of design include Web design, UX (User Experience), motion, branding/visual identity, marketing, and advertising. Web Design refers to the design aspects of a website. UX focuses on users understanding what they need, value, and how they navigate. Motion refers to any animation you use; videos, gifs, etc. Branding or visual identity graphic design includes all visual elements coming together to represent the brand and give it an identity. Marketing or advertising graphic design refers to the communication and promotions of a brand’s products or services.
How is it a key element?
Design in marketing is not only the first thing your target audience sees – it’s more than the logo, images, layouts, and fonts. It’s your brand’s identity. Through design you are able to establish your own brand, tone, and style to differentiate yourself from the competition. Conveying your information through design allows your audience to digest your message. How they experience your brand can influence their decisions greatly. In fact, user experience has a lasting impact on your customers. If your customer has a great overall experience they are likely to remain your customer and speak highly of your brand.
People are attracted through visuals; first impressions are important. Especially when it comes to marketing. Good design is essential to improve sales, attract customers, and succeed in the market.
Color Psychology plays an immense role in influencing your target audience. Studies have shown there is a meaning behind each color. Different hues impact their decision of trust.
Strong design strengthens your communication and branding, putting an emphasis on your message. This establishes your marketing campaigns and grabs your audience.
Design creates engagement and converts that engagement into your desired outcome. The feel of your business is heavily reliant on your design decisions. Design creates visibility. Marketing engages your audience in conversation, while branding is the personality. Social media design can push your marketing forward and increase brand awareness. Good design is responsible for the experience you have with a service.
So what is good design?
Good design should capture the attention of your audience and allow them to easily navigate your content. Successfully communicating and promoting your brand’s identity and services visually and consistently is seen through good graphic design.
You’ll want your audience to easily navigate your content, limit errors, make sure it translates through different media well and is mobile-friendly. Be careful not to go overboard with flashy elements, exclamation points, brain colors, or bold fonts. Design with the intent to not confuse or overwhelm your target audience.
With careful planning and thinking of design, you can create work that will speak to your marketing and help achieve your goals. Effective design will bring together your marketing components and bring your audience back every time.