Having a social media presence can have a big impact on how users perceive your brand, but navigating what content to post can be difficult. Littering your feed with only images, memes, or gifs could be more detrimental than helpful. Follow along this post to read about the four key types of content that your social feed should include, and how to use them in optimal ways.
(Click on each image to see the live post)
Videos: No matter your brand, video content is one of the best mediums to share information or promotions. Video content allows you to give users the most amount of information in the most direct and concise manner. According to Google Data, in recent years almost 50% of internet users search for videos that are related to a product or service before taking further action (purchasing, downloading, registering, etc.).
Video content is consumed more than ever before. Leading platforms such as Instagram, TikTok, or YouTube solely focus on this medium and continue to reach record numbers year over year. On more versatile platforms, video content still posts results with higher engagement rates and broader reaches.
Audio: With more and more people returning to their daily commute, audio-based content has seen a rise in consumption. Thirty-eight percent of marketers are creating more audio content today than ever before. Podcasts, audiobooks, interviews, etc, can all be simple ways to capture your target audience without having to pull out a camera. Gone are the days that audio-based content is the boring MP.4 file you have to download that won’t catch users’ attention. Creative cover art or audiograms via the Headliner App can take your content to the next level.
Still Visual Content: The tried and true, pictures, infographics, charts, etc, have seen a whopping 56% increase in use by marketers recently. Still visual content is one of the most commonly used visuals for a good reason. Imagery is one of the best ways to draw users into your content and allows you to give more information than you can fit in 270 characters. According to recent data, Tweets with still visual content are 34% more likely to get engagements than that of a tweet with no images.
Text-Based: Text-based content is the crux of all social media content, but how can you make yours stand out amongst the rest? 80% of people on social networks only read the first line of posts. Focusing on prioritizing important information early in your copy can help increase engagements and overall impressions. Along the same line, when including a link in your copy, putting the link in the middle of the post can increase post link clicks by up to 26%. Optimizing your copywriting, while combining visual/audio-based content can increase your brand’s social Key Performance Indicators in a matter of weeks.