Michael Griffin is a Senior Implementation Specialist at HubSpot. He is named as one of the Next Generation of PR Pros: 24 Young PR Pros to Watch by Arik Hanson. In recent years, Twitter has become crucial to a successful marketing strategy. Twitter not only supports content, but helps engage with customers and generates new […]
#SMMW15: How to Become a ROI Driven Marketer
Nichole Kelly is author of How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI. She is also president of SME Digital, a division of Social Media Explorer. There is one thing holding marketers back: an innate fear of failure. Instead, we need to take power back from our data. […]
How to Boost Organic Reach on Facebook
Facebook has made it almost impossible to reach your audience organically. Or so they want you to think. We started hearing about the decline of organic reach on Facebook around the end of 2013. By the beginning of 2015, pay-to-play became a necessity. You will not reach the same number of users organically as you […]
Google and Twitter Partner Up, Again
Many of you may remember when you could view tweets in real-time through Google’s search engine. For those of you who don’t, myself included, a little back story is needed. In 2009, Google and Twitter struck a deal to allow tweets in the search feed. Google search become a right-this-minute engine, ultimately taking the extra […]
#MediaCLE: How to Launch Your Own Media Property or Grow Your Media Career in NEO
On April 15, three of the most successful digital media companies in Northeast Ohio are coming together to help the media professionals of tomorrow. In this exclusive, one-day event, Stack Media, WTWH Media and Content Marketing Institute are partnering to bring students and young professionals together for #MediaCLE. #MediaCLE is designed for young marketers, journalists, […]
Design World User Community Recognizes ‘Leadership in Engineering’ Winners
Design World’s year long print and online event recognizes engineering companies, teams and individuals for innovation and engineering excellence. Cleveland, OH – Design World Magazine and online network www.designworldonline.com today announced the winners of the 2014 Leadership in Engineering program. Leadership in Engineering is an industry recognition program to acknowledge engineering leadership across several disciplines. […]
Why You Need a Content Marketing Plan NOW
Why you need a content marketing plan NOW: Content marketing has taken the traditional marketing world by storm. More and more businesses are coming to terms with the undeniable ROI of brand journalism and thought leadership within the industry. They understand that consumerism has evolved, and that people don’t want advertising when they […]
It’s All Marketing Event Overview
WTWH Media recently hosted the first-ever “It’s All Marketing” conference at FirstEnergy Stadium in Cleveland, OH, better known as the Cleveland Browns Stadium. We were joined by 75+ guests from marketing managers to sales to CEOs from the wind power, solar power, design engineering, fluid power and social media industries. The free, one-day conference included […]
Banner Ads Best Practices
Banner ads can be an effective advertising tool if used correctly. Readers will only glance at your ad for a short time, make sure they click with these four banner ads best practices: Simple Design: Banner ads are typically small so don’t overload them with too many details. Use colors and interesting graphics to attract […]
