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  • June 26, 2017
  • Maddie Lippert
  • 0 Comments
  • 248 Views
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How to Photograph to Best Market Your Product

Properly portraying your products through clear and professional visuals is an effective way to market your product and highlight its features. However, there is a difference between simply taking a photo and professionally shooting product images. Check out these simple steps to learn how to produce high-quality product images. Camera […]
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  • May 17, 2017
  • Taylor Meade
  • 0 Comments
  • 265 Views
  • 0 Likes

Segmenting & Personalizing Emails to Advance Customer Engagement

Written by: Virginia Goulding At the recent B2B Online Digital and eCommerce Event for Manufacturers and Distributors in Chicago, Marta Dalton, director of B2B ecommerce for Coca-Cola, talked about how Coca-Cola uses segmentation and personalization in email campaigns to increase engagement. Coca-Cola’s B2B business includes an ecommerce site for its […]
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  • January 11, 2017
  • Josh Breuler
  • 0 Comments
  • 244 Views
  • 0 Likes

Have You Looked at Your Google Analytics Lately?

When’s the last time you looked at your Google Analytics? A day, month, year, or maybe you’ve never taken a look at all? Google Analytics can help in many ways from fine tuning your website to content creation. See the big picture or the detailed data helping drive traffic to […]
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  • January 10, 2017
  • Aly Ryan
  • 0 Comments
  • 607 Views
  • 0 Likes

SEO Basics: What You Need to Know

What is search engine optimization? SEO is used to improve website rankings on search engines and drive traffic. You can optimize your site by going into the backend of the website (often referred to as ‘on-page SEO‘) or by promoting the site using link building or social media marketing. [bctt tweet=”SEO is one […]
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  • January 10, 2017
  • Lexi Korsok
  • 0 Comments
  • 289 Views
  • 0 Likes

Driving Qualified Leads with White Papers

White papers are valuable marketing tools for your business and can provide important information for your customers. The best white papers position your company as a thought leader as you answer user questions. Most sites offer free downloads of white papers, case studies and other resources, in exchange for contact […]
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  • December 8, 2016
  • Aly Ryan
  • 0 Comments
  • 214 Views
  • 0 Likes

2017 B2B Manufacturing Content Marketing Research – the Inside Scoop

WTWH Media is proud to have participated in Content Marketing Institute’s latest research study. Check out the latest podcast from Manufacturing Marketing Institute as Host, Bruce McDuffee, and Special Guest, Lisa Murton Beets, from Content Marketing Institute talk about content marketing in the manufacturing space. For the past four years, Content […]
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  • May 2, 2016
  • Kelsey Ferrante
  • 0 Comments
  • 268 Views
  • 0 Likes

How to Turn Pins into Customers and Profit with Pinterest

Pinterest is great social media tool that should be utilized in your campaign for a couple reasons. First, it is a simple and easy-to-use platform to share your content and save you time. And who couldn’t benefit from some extra time to spend on other tasks? Second, it reaches a […]
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  • March 25, 2016
  • Aly Ryan
  • 0 Comments
  • 434 Views
  • 0 Likes

5 Things Marketers can Learn from Taylor Swift (Seriously)

Love her or hate her, we can all admit to the occasional shoulder shimmy when Shake It Off comes on the radio. There’s a reason she made Time’s 100 Most Influential People Of The Year and has 72.3 million followers on Twitter. Taylor Swift has transformed from small town country […]
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  • September 15, 2015
  • Lexi Korsok
  • 0 Comments
  • 213 Views
  • 0 Likes

INBOUND15: How to Effectively Use Twitter to Elevate Your Marketing Strategy

Michael Griffin is a Senior Implementation Specialist at HubSpot. He is named as one of the Next Generation of PR Pros: 24 Young PR Pros to Watch by Arik Hanson. In recent years, Twitter has become crucial to a successful marketing strategy. Twitter not only supports content, but helps engage […]
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  • March 27, 2015
  • Nicole Loepp
  • 0 Comments
  • 181 Views
  • 0 Likes

#SMMW15: How to Become a ROI Driven Marketer

Nichole Kelly is author of How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI. She is also president of SME Digital, a division of Social Media Explorer. There is one thing holding marketers back: an innate fear of failure. Instead, we need to take […]
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  • February 11, 2015
  • Stacy Combest
  • 0 Comments
  • 192 Views
  • 0 Likes

How to Boost Organic Reach on Facebook

Facebook has made it almost impossible to reach your audience organically. Or so they want you to think. We started hearing about the decline of organic reach on Facebook around the end of 2013. By the beginning of 2015, pay-to-play became a necessity. You will not reach the same number […]
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  • February 5, 2015
  • Stacy Combest
  • 0 Comments
  • 237 Views
  • 0 Likes

Google and Twitter Partner Up, Again

Many of you may remember when you could view tweets in real-time through Google’s search engine. For those of you who don’t, myself included, a little back story is needed. In 2009, Google and Twitter struck a deal to allow tweets in the search feed. Google search become a right-this-minute […]
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  • February 2, 2015
  • Heather Centorbi
  • 0 Comments
  • 535 Views
  • 0 Likes

#MediaCLE: How to Launch Your Own Media Property or Grow Your Media Career in NEO

On April 15, three of the most successful digital media companies in Northeast Ohio are coming together to help the media professionals of tomorrow. In this exclusive, one-day event, Stack Media, WTWH Media and Content Marketing Institute are partnering to bring students and young professionals together for #MediaCLE. #MediaCLE is […]
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  • December 9, 2014
  • Marshall Matheson
  • 0 Comments
  • 341 Views
  • 0 Likes

Design World User Community Recognizes ‘Leadership in Engineering’ Winners

Design World’s year long print and online event recognizes engineering companies, teams and individuals for innovation and engineering excellence. Cleveland, OH – Design World Magazine and online network www.designworldonline.com today announced the winners of the 2014 Leadership in Engineering program.  Leadership in Engineering is an industry recognition program to acknowledge […]
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  • November 10, 2014
  • Nicole Loepp
  • 1 Comment
  • 267 Views
  • 0 Likes

Why You Need a Content Marketing Plan NOW

    Why you need a content marketing plan NOW: Content marketing has taken the traditional marketing world by storm. More and more businesses are coming to terms with the undeniable ROI of brand journalism and thought leadership within the industry. They understand that consumerism has evolved, and that people […]
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  • August 26, 2014
  • Patrick Amigo
  • 7 Comments
  • 609 Views
  • 0 Likes

It’s All Marketing Event Overview

WTWH Media recently hosted the first-ever “It’s All Marketing” conference at FirstEnergy Stadium in Cleveland, OH, better known as the Cleveland Browns Stadium. We were joined by 75+ guests from marketing managers to sales to CEOs from the wind power, solar power, design engineering, fluid power and social media industries. […]
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  • August 21, 2014
  • Carli Evilsizer
  • 0 Comments
  • 200 Views
  • 0 Likes

Banner Ads Best Practices

Banner ads can be an effective advertising tool if used correctly. Readers will only glance at your ad for a short time, make sure they click with these four banner ads best practices: Simple Design: Banner ads are typically small so don’t overload them with too many details. Use colors […]
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WTWH Media LLC, an 10x Inc. 5000 honoree, is an integrated b2b media company serving the electronics, design engineering, hospitality, life sciences, renewable energy, retail and robotics markets with more than 80+ web sites, 12 events, 9 branded publications and custom digital marketing services. More at WTWH Media

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