Keeping track of your industry and all of its whereabouts can be daunting. Receiving consumer feedback, finding and sharing content on specific topics and tracking industry keywords are all ways to create content. Lucky for us there are many tools to assist with this. Here are a three of my favorites:
Typeform is a form building website – think surveys, quizzes, etc. It focuses on building a human connection through fun, interactive questions. And human connections are becoming more and more important to customers.
A 2016 Harvard Business Review showed that the most effective way to maximize customer value is to connect on an emotional level. Customers are able to tell when responses are generated, or seem “robot” like, which may result in a lack of confidence for a brand.
Registering is simple and interactive. Depending on what type of form you want to create, the website will walk you through awesome demos and give you templates to choose from or give you full creative authority. And the best part: the basic version is free (and so are the first 100 responses.) Give it a try!
Triberr creates the opportunity to connect and share content with others in your industry or niche market. This leads to endless opportunities for new inspiration on angles and trending topics you can tackle. As I’ve heard many marketers say, and something I absolutely agree with, is that there’s almost always a way to recycle content – all it takes is a new angle.
By clicking the search button in the upper right corner of your homepage, you will be able to find specific people or topics for your industry. Not only will you be able to generate content ideas, but the platform allows for you to share too, similar to private LinkedIn groups and Reddit. Targeting key audiences can be tough, but tools like Triberr make it easier with the right people or “tribes” looking for content like yours.
If you haven’t heard of Typeform or Triberr, you’ve probably heard of Moz. It’s a marketing analytics software that can specifically help your SEO efforts. Moz has many layers to it, some of which are offered with Moz Local, the free version, and Moz Pro, the paid version.
Under Moz Pro, there’s a section called Page Optimization & Ranking Tools. Under this, there’s a tool called Rank Tracker.
By adding a keyword and URL containing that keyword, you will be able to track the ranking for your industry term. The closer the ranking is to 1, the better. Working on keywords with a ranking of 10 to 30, can be a sweet spot for content creation. The more and more content you produce around that keyword, the better your chances are to improve it.
If you’re eager to explore other helpful content creation tools, here are some other suggestions:
- Google Analytics – Perfect resource for real-time analytics and insight on how and what to optimize on your website. If you want some basic knowledge and some helpful metrics within in Google Analytics, check out my recent on-demand webinar.
- Buzzsomo – With a given timeframe, you can see what’s trending and who’s written about it.
- MozCast – From the people over at Moz, this tool gives you a “weather forecast” of how Google’s algorithm may be affecting your rankings and SEO efforts. Although it doesn’t track specific keywords, it gives you an idea of how much shifted the day prior.
Comment below with some of your favorite content creation tools.