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  • March 4, 2019
  • Taylor Meade
  • 0 Comments
  • 835 Views
  • 0 Likes

Keyword Basics: Branded vs. Non-Branded

Search queries are the voices of your customers. Choosing the right keywords for your campaign or optimization efforts is critical. The keywords you select will have a direct impact on how well you target your audiences and grow your business. Branded vs. non-branded keywords What is the difference? Branded keywords […]
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  • February 19, 2019
  • Taylor Meade
  • 0 Comments
  • 522 Views
  • 0 Likes

Application portal now open for the 2019 Top Solar Contractors list

Applications for Solar Power World‘s 2019 Top Solar Contractors list are now being accepted online. Any solar PV developer, installer or subcontractor working in the United States can begin the application process on Solar Power World’s website. The deadline to apply is Friday, May 24, 2019. The Solar Power World Top Solar Contractors list […]
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  • October 23, 2018
  • Taylor Meade
  • 0 Comments
  • 573 Views
  • 0 Likes

What Every Marketer Needs to Know About Customer Engagement

A new customer reality equals a new marketing reality. Engaging with customers on a digital front is crucial. I recently recorded a webinar on some best practices to help engage audiences on both a digital landscape and a more traditional targeting format. Here’s an overview of what I reviewed: What […]
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  • August 3, 2018
  • Taylor Meade
  • 0 Comments
  • 1244 Views
  • 0 Likes

MozCon 2018: What All Marketers Can Do About Site Speed

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. Emily Grossman, a mobile product marketer and app strategist at Skyscanner, spoke on site speed and its importance to search engine optimization. For every second added to a site’s loading speed, 10% of the […]
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  • July 27, 2018
  • Taylor Meade
  • 0 Comments
  • 538 Views
  • 0 Likes

Solar Power World announces the 2018 Top Solar Contractors class

Solar Power World, the solar industry’s leading business-to-business publication, today announced the release of its 2018 Top Solar Contractors list. The Top Solar Contractors list is the most recognized annual listing of solar contractors in the United States working in the utility, commercial and residential markets. “Solar Power World is very excited about […]
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  • July 26, 2018
  • Taylor Meade
  • 0 Comments
  • 621 Views
  • 0 Likes

MozCon 2018: Tools Change, People Don’t – Empathy-Driven Online Marketing

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. View the full presentation here.  Ashley Greene, CEO & Founder of Instratify, spoke on at MozCon 2018 about how empathy drives top performance with online marketing efforts. She said there has been a fundamental […]
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  • July 24, 2018
  • Taylor Meade
  • 0 Comments
  • 501 Views
  • 0 Likes

MozCon 2018: Ranking is a Promise – Can You Deliver?

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018.  Dr. Pete Myers, Moz Marketing Scientist, decided to end the Monday session of MozCon 2018 with a “tough love” note discussing search intent. “How many times do you think someone gets an answer, that […]
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  • April 9, 2018
  • Taylor Meade
  • 0 Comments
  • 593 Views
  • 0 Likes

3 Facebook Updates You Should Know About

Facebook is evolving for the average B2B consumer. A little while back Facebook released their 2017 Q4 results. In them, Mark Zuckerberg, Facebook founder and CEO, said that “2017 was a strong year for Facebook, but it was also a hard one.” Zuckerberg and his team plan to focus on […]
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  • February 13, 2018
  • Taylor Meade
  • 0 Comments
  • 551 Views
  • 0 Likes

Tips for Creating New Content in 2018

Are you still working on your content strategy for this year? Sticking to the basics can achieve great results. Here are a few ideas: Optimizing Keywords SEO can be tough, but can also lead to great results. Do you want to rank for one thing, but actually rank for something […]
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  • December 5, 2017
  • Taylor Meade
  • 0 Comments
  • 783 Views
  • 0 Likes

3 Content Creation Tools You Should Know About

Keeping track of your industry and all of its whereabouts can be daunting. Receiving consumer feedback, finding and sharing content on specific topics and tracking industry keywords are all ways to create content. Lucky for us there are many tools to assist with this. Here are a three of my […]
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  • September 22, 2017
  • Taylor Meade
  • 0 Comments
  • 589 Views
  • 0 Likes

CMWorld 2017: Content Marketing Tools and Technical Tips to Optimize Results

The following post is a recap from Content Marketing World 2017. To view the full presentation, click here. Ian Cleary, Founder of RazorSocial, shared insight at Content Marketing World 2017 on content marketing tools and technical tips to optimize results. Don’t forget about what you have already First, ask yourself, […]
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  • September 15, 2017
  • Taylor Meade
  • 0 Comments
  • 388 Views
  • 0 Likes

CMWorld 2017: Let the Data Drive Your Stories

The following post is a recap from Content Marketing World 2017. To view the full presentation, click here. Margaret Magnarelli, Managing Editor of Content and Senior Director of Marketing for Monster, shared a presentation on the importance of linking data and storytelling – to ultimately improve a company’s reputation and […]
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  • July 5, 2017
  • Taylor Meade
  • 0 Comments
  • 515 Views
  • 0 Likes

Maximize Social Efforts with Twitter Analytics

The marketing sphere is constantly evolving – especially in analytics. Not only are we fortunate enough to have access to many free analytical tools, but social media platforms like Twitter are now offering free analytics tools as well. This is useful because it allows you to freely access rich sets […]
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  • May 17, 2017
  • Taylor Meade
  • 0 Comments
  • 475 Views
  • 0 Likes

Segmenting & Personalizing Emails to Advance Customer Engagement

Written by: Virginia Goulding At the recent B2B Online Digital and eCommerce Event for Manufacturers and Distributors in Chicago, Marta Dalton, director of B2B ecommerce for Coca-Cola, talked about how Coca-Cola uses segmentation and personalization in email campaigns to increase engagement. Coca-Cola’s B2B business includes an ecommerce site for its […]
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  • May 15, 2017
  • Taylor Meade
  • 0 Comments
  • 1828 Views
  • 0 Likes

How to Position Your Brand with the Millennial B2B Buyer

Written by: Virginia Goulding Did you know that 73% of Millennial workers are involved in decisions to purchase products or services for their companies? Because of Millennials hyper-connected and high-tech upbringing they approach the B2B buying process differently than previous generations. At the recent B2B Online Digital and eCommerce event […]
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  • May 15, 2017
  • Taylor Meade
  • 0 Comments
  • 565 Views
  • 0 Likes

How National Instruments Transformed its eCommerce Experience

Written by: Virginia Goulding At the recent B2B Online Digital and eCommerce event for Manufacturers and Distributors in Chicago, I had the opportunity to listen to Gilbert Moreno, IT section manager of National Instruments (NI), explain how they transformed their ecommerce system to an effective data driven commerce experience. Like […]
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  • May 8, 2017
  • Taylor Meade
  • 0 Comments
  • 556 Views
  • 0 Likes

What’s the Difference?: Facebook Ads & Boosted Posts

Is your business looking to dedicate a portion of its marketing budget to promotion on Facebook? If so, you should know this social media platform has two options that fit most budgets: an advertisement and a boosted post. But what’s the difference? Let’s take a look. An advertisement A Facebook advertisement […]
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  • March 10, 2017
  • Taylor Meade
  • 0 Comments
  • 2149 Views
  • 0 Likes

What is Display Ad Retargeting and How Does it Work?

Written by: Virginia Goulding Retargeting is a form of online advertising that keeps your brand in front of your site visitors after they have left your website. Studies show that in general, only 2% of web traffic converts on the first visit. What about the other 98%. Retargeting aims at bringing […]
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  • March 10, 2017
  • Taylor Meade
  • 0 Comments
  • 465 Views
  • 0 Likes

Creating Compelling Video Content

Written by: John Hansel In marketing, content is king, and video is an especially dynamic and high-value form of content. At WTWH, our in-house video team can help you create the most interesting, unique, and high-quality video content possible. Our team will guide you along the way to make sure the […]
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  • March 10, 2017
  • Taylor Meade
  • 0 Comments
  • 1569 Views
  • 0 Likes

The Hashtag: What is it and How Do I Use it?

A hashtag is a growing marketing tool used on social media allowing for users to sum up a message behind their post and follow along with similar posts of other users. The hashtag originated on Twitter, but has since expanded to other social channels like Facebook, Instagram, Pinterest and more. Although […]
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