A Guide to Building a Social Content Strategy
Now is the time to build a social content strategy that aligns with your goals and breaks down barriers. Although it is important to have a presence – the right strategy is not jumping into creating an account for each social platform. If you really want to maximize your social […]
4 YouTube Studio Metrics You Should Pay Attention To
Social media is constantly updating. Whether it’s the character limit, privacy settings or analytics – it’s important to keep in the know. YouTube announced a few months back that it would be slowly transitioning its Creator Studio over to YouTube Studio. So, what’s the difference? Upon clicking on Analytics, users […]
How Marketers Can Build Trust Through Storytelling
We live in a busy, noisy world. To stand out as a brand, it is important to find that “wow factor” and build trust among your target audiences. These factors can be achieved through storytelling. Whether your objective is to grow an audience or sell a product or service, or […]
3 Ways to Increase Organic Traffic on Social Media
In recent years, social platforms have engaged more of a “pay to play” strategy for brands and businesses to reach their audiences. Social platforms, like Facebook, are prioritizing friends and family posts over company updates in the newsfeed. As marketers with budgets to adhere to, we strive to improve the […]
Keyword Basics: Branded vs. Non-Branded
Search queries are the voices of your customers. Choosing the right keywords for your campaign or optimization efforts is critical. The keywords you select will have a direct impact on how well you target your audiences and grow your business. Branded vs. non-branded keywords What is the difference? Branded keywords […]
Application portal now open for the 2019 Top Solar Contractors list
Applications for Solar Power World‘s 2019 Top Solar Contractors list are now being accepted online. Any solar PV developer, installer or subcontractor working in the United States can begin the application process on Solar Power World’s website. The deadline to apply is Friday, May 24, 2019. The Solar Power World Top Solar Contractors list […]
What Every Marketer Needs to Know About Customer Engagement
A new customer reality equals a new marketing reality. Engaging with customers on a digital front is crucial. I recently recorded a webinar on some best practices to help engage audiences on both a digital landscape and a more traditional targeting format. Here’s an overview of what I reviewed: What […]
MozCon 2018: What All Marketers Can Do About Site Speed
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. Emily Grossman, a mobile product marketer and app strategist at Skyscanner, spoke on site speed and its importance to search engine optimization. For every second added to a site’s loading speed, 10% of the […]
Solar Power World announces the 2018 Top Solar Contractors class
Solar Power World, the solar industry’s leading business-to-business publication, today announced the release of its 2018 Top Solar Contractors list. The Top Solar Contractors list is the most recognized annual listing of solar contractors in the United States working in the utility, commercial and residential markets. “Solar Power World is very excited about […]
MozCon 2018: Tools Change, People Don’t – Empathy-Driven Online Marketing
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. View the full presentation here. Ashley Greene, CEO & Founder of Instratify, spoke on at MozCon 2018 about how empathy drives top performance with online marketing efforts. She said there has been a fundamental […]
MozCon 2018: Ranking is a Promise – Can You Deliver?
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. Dr. Pete Myers, Moz Marketing Scientist, decided to end the Monday session of MozCon 2018 with a “tough love” note discussing search intent. “How many times do you think someone gets an answer, that […]
3 Facebook Updates You Should Know About
Facebook is evolving for the average B2B consumer. A little while back Facebook released their 2017 Q4 results. In them, Mark Zuckerberg, Facebook founder and CEO, said that “2017 was a strong year for Facebook, but it was also a hard one.” Zuckerberg and his team plan to focus on […]
Tips for Creating New Content in 2018
Are you still working on your content strategy for this year? Sticking to the basics can achieve great results. Here are a few ideas: Optimizing Keywords SEO can be tough, but can also lead to great results. Do you want to rank for one thing, but actually rank for something […]
3 Content Creation Tools You Should Know About
Keeping track of your industry and all of its whereabouts can be daunting. Receiving consumer feedback, finding and sharing content on specific topics and tracking industry keywords are all ways to create content. Lucky for us there are many tools to assist with this. Here are a three of my […]
CMWorld 2017: Content Marketing Tools and Technical Tips to Optimize Results
The following post is a recap from Content Marketing World 2017. To view the full presentation, click here. Ian Cleary, Founder of RazorSocial, shared insight at Content Marketing World 2017 on content marketing tools and technical tips to optimize results. Don’t forget about what you have already First, ask yourself, […]
CMWorld 2017: Let the Data Drive Your Stories
The following post is a recap from Content Marketing World 2017. To view the full presentation, click here. Margaret Magnarelli, Managing Editor of Content and Senior Director of Marketing for Monster, shared a presentation on the importance of linking data and storytelling – to ultimately improve a company’s reputation and […]
Maximize Social Efforts with Twitter Analytics
The marketing sphere is constantly evolving – especially in analytics. Not only are we fortunate enough to have access to many free analytical tools, but social media platforms like Twitter are now offering free analytics tools as well. This is useful because it allows you to freely access rich sets […]
Segmenting & Personalizing Emails to Advance Customer Engagement
Written by: Virginia Goulding At the recent B2B Online Digital and eCommerce Event for Manufacturers and Distributors in Chicago, Marta Dalton, director of B2B ecommerce for Coca-Cola, talked about how Coca-Cola uses segmentation and personalization in email campaigns to increase engagement. Coca-Cola’s B2B business includes an ecommerce site for its […]
How to Position Your Brand with the Millennial B2B Buyer
Written by: Virginia Goulding Did you know that 73% of Millennial workers are involved in decisions to purchase products or services for their companies? Because of Millennials hyper-connected and high-tech upbringing they approach the B2B buying process differently than previous generations. At the recent B2B Online Digital and eCommerce event […]
How National Instruments Transformed its eCommerce Experience
Written by: Virginia Goulding At the recent B2B Online Digital and eCommerce event for Manufacturers and Distributors in Chicago, I had the opportunity to listen to Gilbert Moreno, IT section manager of National Instruments (NI), explain how they transformed their ecommerce system to an effective data driven commerce experience. Like […]