Written by: Virginia Goulding At the recent B2B Online Digital and eCommerce event for Manufacturers and Distributors in Chicago, I had the opportunity to listen to Gilbert Moreno, IT section manager of National Instruments (NI), explain how they transformed their ecommerce system to an effective data driven commerce experience. Like a lot of B2B ecommerce […]
What’s the Difference?: Facebook Ads & Boosted Posts
Is your business looking to dedicate a portion of its marketing budget to promotion on Facebook? If so, you should know this social media platform has two options that fit most budgets: an advertisement and a boosted post. But what’s the difference? Let’s take a look. An advertisement A Facebook advertisement is a customized, targeted campaign […]
What is Display Ad Retargeting and How Does it Work?
Written by: Virginia Goulding Retargeting is a form of online advertising that keeps your brand in front of your site visitors after they have left your website. Studies show that in general, only 2% of web traffic converts on the first visit. What about the other 98%. Retargeting aims at bringing those visitors back to your […]
Creating Compelling Video Content
Written by: John Hansel In marketing, content is king, and video is an especially dynamic and high-value form of content. At WTWH, our in-house video team can help you create the most interesting, unique, and high-quality video content possible. Our team will guide you along the way to make sure the best video is delivered, but […]
The Hashtag: What is it and How Do I Use it?
A hashtag is a growing marketing tool used on social media allowing for users to sum up a message behind their post and follow along with similar posts of other users. The hashtag originated on Twitter, but has since expanded to other social channels like Facebook, Instagram, Pinterest and more. Although the idea behind a hashtag […]
