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Taylor Meade

3 Content Creation Tools You Should Know About

December 5, 2017 By Taylor Meade Leave a Comment

Keeping track of your industry and all of its whereabouts can be daunting. Receiving consumer feedback, finding and sharing content on specific topics and tracking industry keywords are all ways to create content. Lucky for us there are many tools to assist with this. Here are a three of my favorites: Typeform Typeform is a […]

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Filed Under: Online Marketing Tagged With: content creation, moz, moz pro, triberr, typeform

CMWorld 2017: Content Marketing Tools and Technical Tips to Optimize Results

September 22, 2017 By Taylor Meade Leave a Comment

The following post is a recap from Content Marketing World 2017. To view the full presentation, click here. Ian Cleary, Founder of RazorSocial, shared insight at Content Marketing World 2017 on content marketing tools and technical tips to optimize results. Don’t forget about what you have already First, ask yourself, are you able to use […]

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Filed Under: Content Marketing Tagged With: Content Marketing, Content Marketing World

CMWorld 2017: Let the Data Drive Your Stories

September 15, 2017 By Taylor Meade Leave a Comment

The following post is a recap from Content Marketing World 2017. To view the full presentation, click here. Margaret Magnarelli, Managing Editor of Content and Senior Director of Marketing for Monster, shared a presentation on the importance of linking data and storytelling – to ultimately improve a company’s reputation and ROI. Why use data storytelling? […]

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Filed Under: Content Marketing Tagged With: Content Marketing, Content Marketing World

Maximize Social Efforts with Twitter Analytics

July 5, 2017 By Taylor Meade Leave a Comment

The marketing sphere is constantly evolving – especially in analytics. Not only are we fortunate enough to have access to many free analytical tools, but social media platforms like Twitter are now offering free analytics tools as well. This is useful because it allows you to freely access rich sets of data about your online […]

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Filed Under: Featured, Tutorials, Twitter

Segmenting & Personalizing Emails to Advance Customer Engagement

May 17, 2017 By Taylor Meade Leave a Comment

Written by: Virginia Goulding At the recent B2B Online Digital and eCommerce Event for Manufacturers and Distributors in Chicago, Marta Dalton, director of B2B ecommerce for Coca-Cola, talked about how Coca-Cola uses segmentation and personalization in email campaigns to increase engagement. Coca-Cola’s B2B business includes an ecommerce site for its customers who specify Coca-Cola products […]

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Filed Under: eCommerce, Online Marketing

How to Position Your Brand with the Millennial B2B Buyer

May 15, 2017 By Taylor Meade Leave a Comment

Written by: Virginia Goulding Did you know that 73% of Millennial workers are involved in decisions to purchase products or services for their companies? Because of Millennials hyper-connected and high-tech upbringing they approach the B2B buying process differently than previous generations. At the recent B2B Online Digital and eCommerce event for Manufacturers and Distributors in […]

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Filed Under: eCommerce, Uncategorized Tagged With: B2B, Brand, eCommerce

How National Instruments Transformed its eCommerce Experience

May 15, 2017 By Taylor Meade Leave a Comment

Written by: Virginia Goulding At the recent B2B Online Digital and eCommerce event for Manufacturers and Distributors in Chicago, I had the opportunity to listen to Gilbert Moreno, IT section manager of National Instruments (NI), explain how they transformed their ecommerce system to an effective data driven commerce experience. Like a lot of B2B ecommerce […]

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Filed Under: eCommerce Tagged With: eCommerce

What’s the Difference?: Facebook Ads & Boosted Posts

May 8, 2017 By Taylor Meade Leave a Comment

Is your business looking to dedicate a portion of its marketing budget to promotion on Facebook? If so, you should know this social media platform has two options that fit most budgets: an advertisement and a boosted post. But what’s the difference? Let’s take a look. An advertisement A Facebook advertisement is a customized, targeted campaign […]

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Filed Under: Facebook Tagged With: facebook, Facebook advertising

What is Display Ad Retargeting and How Does it Work?

March 10, 2017 By Taylor Meade Leave a Comment

Written by: Virginia Goulding Retargeting is a form of online advertising that keeps your brand in front of your site visitors after they have left your website. Studies show that in general, only 2% of web traffic converts on the first visit. What about the other 98%. Retargeting aims at bringing those visitors back to your […]

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Filed Under: Web Metrics

Creating Compelling Video Content

March 10, 2017 By Taylor Meade Leave a Comment

Written by: John Hansel In marketing, content is king, and video is an especially dynamic and high-value form of content. At WTWH, our in-house video team can help you create the most interesting, unique, and high-quality video content possible. Our team will guide you along the way to make sure the best video is delivered, but […]

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Filed Under: Content Marketing, Video Tech

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