WTWH Media Marketing Lab WTWH Media Marketing Lab
  • Blog
    • Social Media
      • Facebook
      • LinkedIn
      • Pinterest
      • Twitter
      • YouTube
    • Marketing
      • Content Marketing
      • Email Marketing
      • Online Marketing
      • Search Marketing
      • SEO
    • WTWH News
      • Engineering Marketing Resources
      • Foodservice, Retail, and Hospitality Marketing Resources
      • Healthcare Marketing Resources
  • Media Guides
    • Design Engineering | Robotics | R&D
      • Design World
      • EE World Online
      • Engineering.com
      • EV Engineering
      • Fluid Power World
      • R&D World
      • Robotics Network
      • Control Engineering Media Guide
      • Consulting-Specifying Engineer Media Guide
      • Plant Engineering Media Guide
    • Life Sciences
      • Medical / Life Sciences
      • Pharma Media Guide
    • Retail | Hospitality | Food Service
      • Club + Resort Business Media Guide
      • CStore Decisions
      • FSR Media Guide
      • PMQ Media Guide
      • QSR Media Guide
      • Restaurant Franchising Opportunities
      • Women in Restaurant Leadership
    • Renewable Energy
      • Solar Power World
      • Windpower Engineering & Development
  • Print Ad Info
    • Print Ad Portal
    • Print Ad Specs
  • Resources
    • Subscribe to Our Newsletter
  • Contact Us
    • General Request
    • Job Opportunities
    • PR Submissions
    • Subscription Services
    • DesignFast Data Request
  • Request Proposal
  • Clara Reporting
  • February 13, 2018
  • Taylor Meade
  • 0 Comments
  • 1211 Views
  • 0 Likes
  • Blogging, Content Marketing, Featured

Tips for Creating New Content in 2018

Are you still working on your content strategy for this year? Sticking to the basics can achieve great results. Here are a few ideas:

Optimizing Keywords

SEO can be tough, but can also lead to great results. Do you want to rank for one thing, but actually rank for something else better? Take this with a grain of salt. Use SemRush to help:

  • Identify similar keywords to the one you have in mind
  • Gain insight to competitors keywords and rankings

Industry News and Current Events

You probably have heard of this one, but the world is ever-changing. Spending time searching industry news through social media or the top trending articles can be time consuming. To avoid this:

  • Create ‘lists’ on Hootsuite to identify key influencers, prospective clients, etc.
  • Join industry LinkedIn private groups related to your industry
  • Set alerts on Google and other major search engines to be notified when certain keywords are in the news

Listen to Your Customers

Customer feedback is key – not only will it help you in the moment, but it will also help future business development. Take advantage of these simple ideas:

  • Draft up a Twitter chat. You just need to brainstorm a few questions, create a hashtag and have a set moderator using the company or a personal account. Bonus idea: create graphics for the questions!
  • Twitter and Instagram polls – add different options (up to four on Twitter and two on Instagram) and encourage ‘other’ responses in replies or private messages
  • Create a survey. This may seem ‘old fashioned’ but sometimes it can bring in the lengthier feedback you may be looking for. Prizes help incentivize!

Your Team

Think of your coworkers as resources too. Do you have customer service representatives? They know firsthand any client troubles. Or maybe a product manager? They should be an expert on certain topics. Your team may be able to help with:

  • Keeping a running list of commonly asked questions for a FAQs
  • Developing client personas
  • Creating a digital glossary (for those tricky industries)

Visuals, Visuals and More Visuals

Thinking visually does not have to be tough. Do you have content on your site that performed well? Recycle it into a video, or infographic. Or, if a piece has continually done well, add one of these ideas to the original article.

  • Add a video to the end of an article to sum up the topic
  • Add simple images to the article – think logos or even photos related to the topic (this is great for SEO purposes!)
Tags:
contentcontent CreationinfographicSEOvideo
Prev PostWTWH Media Names MassRobotics Strategic Partner of 2018 Robotics Summit & Showcase
Next PostWhy you should invest in SEO
Related Posts
  • Sizzling Summer Campaigns: How to Heat Up Your Marketing Without Burning Out June 17, 2025
  • Marketing Momentum: How to Stay Ahead Before the Summer Slowdown May 20, 2025

Leave a Comment Cancel Comment

You must be logged in to post a comment.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

WTWH Media LLC, an 10x Inc. 5000 honoree, is an integrated b2b media company serving the electronics, design engineering, hospitality, life sciences, renewable energy, retail and robotics markets with more than 80+ web sites, 12 events, 9 branded publications and custom digital marketing services. More at WTWH Media

WTWH Media Brands

  • Club + Resort Business
  • Convenience Store Decisions
  • DesignFast™
  • Design World
  • EE World Online
  • Fluid Power World
  • FSR®

 

  • LeadLift™
  • MassDevice
  • PMQ
  • QSR®
  • R&D World
  • Solar Power World
  • The Robot Report
  • Windpower Engineering & Development
info@wtwhmedia.com Email Us
888-543-2447 Phone
1111 Superior Avenue, Suite 1120 Cleveland, OH 44114
Copyright © 2025 · WTWH Media, LLC. All Rights Reserved | AI Policy | Privacy Policy