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  • Clara Reporting
  • April 22, 2025
  • McKenzie Burns
  • 0 Comments
  • 170 Views
  • 0 Likes

Tidy Up Your Marketing Game: A Spring Cleaning Guide

Spring is here, and while you might be itching to dust off your windows and reorganize your closet, your marketing strategy could probably use a little sprucing up too. Think of it as the Marie Kondo method for your marketing: Keep what sparks results, toss what’s collecting dust, and revamp […]
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  • March 10, 2025
  • McKenzie Burns
  • 0 Comments
  • 1088 Views
  • 0 Likes

Finding the Pot of Gold: Data-Backed Strategies for Marketing to Engineers

Every March, people around the world embrace the luck of the Irish, hoping to find a four-leaf clover or a pot of gold at the end of the rainbow. But when it comes to marketing to engineers, success isn’t about luck—it’s about strategy, precision, and understanding what truly resonates with […]
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  • February 13, 2025
  • McKenzie Burns
  • 0 Comments
  • 545 Views
  • 0 Likes

Romance Isn’t Dead — But Bad Marketing Might Be

It’s February, which means everywhere you look, it’s hearts, roses, and overpriced boxes of chocolate. Love it or hate it, Valentine’s Day is a reminder that relationships are at the core of everything we do — including marketing. But let’s be real: just like romance, marketing has changed a lot […]
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  • January 6, 2025
  • McKenzie Burns
  • 0 Comments
  • 791 Views
  • 1 Likes

Start the New Year Strong: Marketing Tips to Supercharge Your Campaigns

As a fellow marketer, I know how the New Year can feel: fresh possibilities, new goals, and the challenge of making your marketing campaigns better than ever. Let’s dive into some actionable tips to help you hit the ground running and set the stage for a successful year. Revisit Your […]
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  • December 13, 2024
  • McKenzie Burns
  • 0 Comments
  • 761 Views
  • 0 Likes

5 Common Marketing Mistakes When Targeting Engineers—and How to Avoid Them

Marketing to engineers isn’t like marketing to other professionals. They’re analytical, detail-oriented, and driven by logic rather than emotion. If your campaigns aren’t connecting with this audience, you might be making one of these common marketing mistakes. Here’s how to avoid them and build campaigns that engineers can’t ignore. 1. […]
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  • November 13, 2024
  • McKenzie Burns
  • 0 Comments
  • 758 Views
  • 1 Likes

Email Marketing in 2025: Fresh Strategies for Getting the Most Out of Your Campaigns

As we look toward 2025, email marketing is going through some seriously cool changes. Gone are the days of basic email blasts that hit everyone’s inbox the same way. Now, it’s all about creating experiences that feel personal, timely, and relevant. With new tech and changing audience expectations, marketers (especially […]
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  • October 23, 2024
  • McKenzie Burns
  • 0 Comments
  • 1702 Views
  • 0 Likes

Marketing Doesn’t Have to Be Scary: 5 Easy, Affordable Ideas for Your Team

It’s October, which means spooky season is in full swing—haunted houses, ghost stories, and all things creepy. But there’s one thing that doesn’t need to give you the chills: your marketing strategy. I know that sometimes marketing can feel like navigating a haunted maze, especially when you’re working with a […]
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  • September 24, 2024
  • McKenzie Burns
  • 0 Comments
  • 1380 Views
  • 0 Likes

Strategies for Reaching Your Audience in the Last Few Months of 2024

It’s 2024, and the way we connect with our audiences keeps shifting—sometimes faster than we can keep up. If you’re anything like me, you’re constantly reevaluating your marketing strategies to stay relevant. With more options, platforms, and tools than ever, it can feel overwhelming to figure out where to start. […]
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  • August 7, 2024
  • McKenzie Burns
  • 0 Comments
  • 1033 Views
  • 1 Likes

Marketing to Engineers with Trade Shows and Events

Trade shows have been a staple for decades, leading some marketers to view them as outdated and less effective. However, savvy B2B marketers understand that live events remain one of the most valuable tools for fostering face-to-face connections and strengthening relationships with customers and prospects. These events provide a unique […]
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  • July 2, 2024
  • McKenzie Burns
  • 0 Comments
  • 1709 Views
  • 0 Likes

The Power of Personal Branding in Enhancing Company Brands

In today’s interconnected world, the lines between personal and corporate branding are becoming increasingly blurred. Consumers are seeking authentic connections and transparency more and more. This means the personal brands of company leaders and employees has begun to play an increasing role in public perception of the company brand. Personal […]
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LinkedIn strategies
  • June 13, 2024
  • Matt Kulkin
  • 0 Comments
  • 1351 Views
  • 2 Likes

The Latest LinkedIn Strategies of 2024

Every year, if not twice a year, marketers have to navigate through the latest changes to social media platforms, to reach the correct audience. These changes can be based upon upgrades to the algorithm, user preference, or just a change in strategy. 2024 is no different. There have been a […]
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Why you need to value SEO, despite ChatGPT
  • June 30, 2023
  • Matt Kulkin
  • 0 Comments
  • 1805 Views
  • 3 Likes

Why You Still Need to Value SEO, Despite ChatGPT On the Rise

ChatGPT has been one of the top topics these past 8 months. Lately, this artificial intelligence (AI) language model has had peoples’ interest and focus on AI and machine learning (ML). Chatbots are able to process humanlike thinking, fetch answers quickly, and complete what could be considered unfinished work. Some […]
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User Behavior and User Experience
  • March 3, 2023
  • Matt Kulkin
  • 0 Comments
  • 1733 Views
  • 4 Likes

How to Optimize for User Behavior and User Experience

Optimizing for user behavior and user experience is towards the top of the list of one of the most important aspects/processes to consider when writing your article and viewing in analytics. User behavior consists of retention rates, usage and actions according to Amplitude; (such as purchases/checkouts, form signups, or other […]
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  • June 24, 2022
  • Emily Gillespie
  • 0 Comments
  • 1791 Views
  • 0 Likes

14 Ways to Repurpose Content for Social Media & Beyond

As a digital marketer, you’ve most likely felt the pressure of needing to create new content for your audience on a monthly, weekly, or even daily basis. But let’s be honest. Sometimes you just don’t have the time to create fresh content from scratch. Presenting already existing content in a […]
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SEO Tips
  • April 26, 2022
  • Matt Kulkin
  • 0 Comments
  • 4107 Views
  • 1 Likes

14 Top SEO Tips For Content Writers in 2022

The following is a complete SEO guide for Content Writers in 2022 Search Engine Optimization is constantly changing and evolving, and sometimes it can be difficult to know how to properly structure and optimize your article or story, to make search engines and your readers happy. There have been quite […]
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  • October 23, 2018
  • Taylor Meade
  • 0 Comments
  • 1113 Views
  • 0 Likes

What Every Marketer Needs to Know About Customer Engagement

A new customer reality equals a new marketing reality. Engaging with customers on a digital front is crucial. I recently recorded a webinar on some best practices to help engage audiences on both a digital landscape and a more traditional targeting format. Here’s an overview of what I reviewed: What […]
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  • February 13, 2018
  • Taylor Meade
  • 0 Comments
  • 1025 Views
  • 0 Likes

Tips for Creating New Content in 2018

Are you still working on your content strategy for this year? Sticking to the basics can achieve great results. Here are a few ideas: Optimizing Keywords SEO can be tough, but can also lead to great results. Do you want to rank for one thing, but actually rank for something […]
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  • March 10, 2017
  • WTWH Editor
  • 0 Comments
  • 985 Views
  • 0 Likes

5 Blogging Tips for B2B Marketers

Arguably, the best way to reach your potential customers and position your company as a thought leader is by blogging. But where do you start? Use this list of 5 basic tips to enhance your blogging strategy. [bctt tweet=”Arguably, the best way to reach your potential customers and position your […]
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sonia simone
  • September 15, 2015
  • WTWH Editor
  • 0 Comments
  • 774 Views
  • 0 Likes

INBOUND15: The Intersection of Content & Social Media

Sonia Simone is the co-founder and Chief Content Officer at Copyblogger. Sonia writes about marketing, entrepreneurship, and the importance of creating better customer relationships. Sonia emphasizes the importance of giving your customers the greater voice in your business and always creating remarkable content.  Her presentation, The Intersection of Content & Social […]
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  • March 27, 2015
  • WTWH Editor
  • 0 Comments
  • 852 Views
  • 0 Likes

#SMMW15: Business Blogging 2015: What Works Today

Brian Clark is founder of Copyblogger.com and CEO of Copyblogger Media, and a serial entrepreneur. With Copyblogger Media, Brian seeks to empower online writers and content producers to command attention, create engagement, and influence people as powerful players in the new media revolution.  What is social media marketing? Conversation Listening Service  […]
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