How to Optimize for User Behavior and User Experience
Optimizing for user behavior is towards the top of the list of one of the most important aspects/processes to consider when writing your article and viewing in analytics. User behavior consists of retention rates, usage and actions according to Amplitude; (such as purchases/checkouts, form signups, or other clickable actions). Before […]
14 Ways to Repurpose Content for Social Media & Beyond
As a digital marketer, you’ve most likely felt the pressure of needing to create new content for your audience on a monthly, weekly, or even daily basis. But let’s be honest. Sometimes you just don’t have the time to create fresh content from scratch. Presenting already existing content in a […]
14 Top SEO Tips For Content Writers in 2022
The following is a complete SEO guide for Content Writers in 2022 Search Engine Optimization is constantly changing and evolving, and sometimes it can be difficult to know how to properly structure and optimize your article or story, to make search engines and your readers happy. There have been quite […]
What Every Marketer Needs to Know About Customer Engagement
A new customer reality equals a new marketing reality. Engaging with customers on a digital front is crucial. I recently recorded a webinar on some best practices to help engage audiences on both a digital landscape and a more traditional targeting format. Here’s an overview of what I reviewed: What […]
Tips for Creating New Content in 2018
Are you still working on your content strategy for this year? Sticking to the basics can achieve great results. Here are a few ideas: Optimizing Keywords SEO can be tough, but can also lead to great results. Do you want to rank for one thing, but actually rank for something […]
5 Blogging Tips for B2B Marketers
Arguably, the best way to reach your potential customers and position your company as a thought leader is by blogging. But where do you start? Use this list of 5 basic tips to enhance your blogging strategy. [bctt tweet=”Arguably, the best way to reach your potential customers and position your […]
INBOUND15: The Intersection of Content & Social Media
Sonia Simone is the co-founder and Chief Content Officer at Copyblogger. Sonia writes about marketing, entrepreneurship, and the importance of creating better customer relationships. Sonia emphasizes the importance of giving your customers the greater voice in your business and always creating remarkable content. Her presentation, The Intersection of Content & Social […]
#SMMW15: Business Blogging 2015: What Works Today
Brian Clark is founder of Copyblogger.com and CEO of Copyblogger Media, and a serial entrepreneur. With Copyblogger Media, Brian seeks to empower online writers and content producers to command attention, create engagement, and influence people as powerful players in the new media revolution. What is social media marketing? Conversation Listening Service […]
A Look Back at WTWH Media in 2014
If you asked me in 2006 where WTWH Media, LLC would be eight years later, I wouldn’t have been able to describe or predict how our business would unfold. When we launched, we bet the house (literally) that media consumption patterns would change and that marketers were going to require […]
Why You Need a Content Marketing Plan NOW
Why you need a content marketing plan NOW: Content marketing has taken the traditional marketing world by storm. More and more businesses are coming to terms with the undeniable ROI of brand journalism and thought leadership within the industry. They understand that consumerism has evolved, and that people […]
#CMWorld: B2B Blogging Driven by Employees
Rick Short, Director of Marketing Communications for Indium Corporation shares how Indium created a successful B2B content marketing strategy at Content Marketing World. Indium began with a goal to “own” a platform as a thought leader for their industry. They realized and understood the fact that people want to talk […]
#CMWorld: How to Write Blog Posts that Get Read & Shared
Gini Dietrich, author of Spin Sucks shares her tips to write blogs that get read and shared. One of the best tips of the day to get people to share your content? Include them in it! Include thought leaders in your blog posts and they will want to share it. […]
Social in 60: Tips for Blogging
We spend so much time blogging these days that we want to make sure the readers are getting the most out of what they’re reading. It’s also important they can easily share bits and pieces of the blog with their followers. In this social in 60 we discuss how to […]
Blog 101: A Guide to Your Voice
Over a conversation I had with a colleague, I realized that my biggest challenge in writing blogs was that I am not very personable. I attribute this to my background in art history and time served in the military. Two opposite ends of the career spectrum, both expecting a very […]
3 Insanely Easy Ways To Make Your Blog Posts More Interactive
Blogging is becoming more and more essential for businesses to stay on top of their game, especially when it comes to their content marketing strategies. As I read blogs, I’ve notice three things that most people DON’T do that could help improve interaction within the posts, boost social sharing, and […]