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WTWH Marketing Lab

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SEO

Keyword Basics: Branded vs. Non-Branded

March 4, 2019 By Taylor Meade Leave a Comment

Search queries are the voices of your customers. Choosing the right keywords for your campaign or optimization efforts is critical. The keywords you select will have a direct impact on how well you target your audiences and grow your business. Branded vs. non-branded keywords What is the difference? Branded keywords are used when searching for […]

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Filed Under: Featured, PPC, Search Marketing, SEO Tagged With: google, Keywords, ppc, search marketing, SEO

3 Ways to Lower Your Website’s Bounce Rate

November 20, 2018 By Emily Gillespie Leave a Comment

Bounce Rate is a metric that indicates the percentage of users who land on one of your web pages and then leave without visiting another page. In other words, a bounce is a single-page session on your website. A high bounce rate could indicate that users aren’t interested in your content or that the page […]

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Filed Under: Featured, Online Marketing, SEO, Web Metrics Tagged With: bounce rate, moz, SEO

What Every Marketer Needs to Know About Customer Engagement

October 23, 2018 By Taylor Meade Leave a Comment

A new customer reality equals a new marketing reality. Engaging with customers on a digital front is crucial. I recently recorded a webinar on some best practices to help engage audiences on both a digital landscape and a more traditional targeting format. Here’s an overview of what I reviewed: What is customer engagement? It’s using […]

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Filed Under: Blogging, Featured, Webinars Tagged With: advertising, infographic, SEO, Social Media, video, webinar

MozCon 2018: Mobile-First Indexing or a Whole New Google

August 15, 2018 By Josh Breuler Leave a Comment

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. Cindy Krum, CEO and Founder of MobileMoxie, LLC, took the MozCon stage to explain the emergence of voice-search and how marketers are struggling to understand how their website and their job will change, as searches focus more on entity […]

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Filed Under: Search Marketing, SEO Tagged With: entities, entity first indexing, google, mobile first indexing, mobile search, MozCon, SEO, voice search

MozCon 2018: You Don’t Know SEO

August 6, 2018 By Josh Breuler Leave a Comment

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. View the full presentation here. On the last day of MozCon, Michael King, Founder/Managing Director of iPullRank, took the stage to present his talk inspired by a series of books called, “You Don’t Know JavaScript,” written by Kyle Simpson. King’s […]

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Filed Under: Search Marketing, SEO Tagged With: Crawling, Inexing, JavaScript, Michael King, ranking, SEO, tokenization

MozCon 2018: What All Marketers Can Do About Site Speed

August 3, 2018 By Taylor Meade Leave a Comment

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. Emily Grossman, a mobile product marketer and app strategist at Skyscanner, spoke on site speed and its importance to search engine optimization. For every second added to a site’s loading speed, 10% of the audience is lost, Grossman said. […]

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Filed Under: Search Marketing, SEO, Site Updates Tagged With: MozCon, SEO, Site Speed

MozCon 2018: Lies, Damned Lies & Analytics

July 24, 2018 By Josh Breuler Leave a Comment

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. SEO involves lots of numbers: links, rankings, bounce rates, loads times, and revenue. SEO veteran Russ Jones explained during his presentation at MozCon, “Lies, Damned Lies & Analytics,” that the data marketers depend on to make decisions is often […]

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Filed Under: SEO Tagged With: backlink indexes, Google analytics, MozCon, rank tracking, search console, search engines, SEO

MozCon 2018: Ranking is a Promise – Can You Deliver?

July 24, 2018 By Taylor Meade Leave a Comment

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018.  Dr. Pete Myers, Moz Marketing Scientist, decided to end the Monday session of MozCon 2018 with a “tough love” note discussing search intent. “How many times do you think someone gets an answer, that they don’t want?” he asked. […]

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Filed Under: Search Marketing, SEO Tagged With: MozCon, SEO

Why you should invest in SEO

February 13, 2018 By Josh Breuler Leave a Comment

Search engine optimization (SEO) is “the practice of increasing the quantity and quality of traffic to your website through organic search engine results,” according to Moz. If you’re not already investing in SEO, here are three reasons why you should: Search Engine Visibility Before we dive deep into why you should invest in SEO, let’s […]

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Filed Under: Search Marketing, SEO Tagged With: competitors, google, moz, search engine visibility, search engines, SEO, website traffic

Tips for Creating New Content in 2018

February 13, 2018 By Taylor Meade Leave a Comment

Are you still working on your content strategy for this year? Sticking to the basics can achieve great results. Here are a few ideas: Optimizing Keywords SEO can be tough, but can also lead to great results. Do you want to rank for one thing, but actually rank for something else better? Take this with […]

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Filed Under: Blogging, Content Marketing, Featured Tagged With: content, content creation, infographic, SEO, video

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