Finding the Pot of Gold: Data-Backed Strategies for Marketing to Engineers
Every March, people around the world embrace the luck of the Irish, hoping to find a four-leaf clover or a pot of gold at the end of the rainbow. But when it comes to marketing to engineers, success isn’t about luck—it’s about strategy, precision, and understanding what truly resonates with […]
Why You Still Need to Value SEO, Despite ChatGPT On the Rise
ChatGPT has been one of the top topics these past 8 months. Lately, this artificial intelligence (AI) language model has had peoples’ interest and focus on AI and machine learning (ML). Chatbots are able to process humanlike thinking, fetch answers quickly, and complete what could be considered unfinished work. Some […]
Keyword Basics: Branded vs. Non-Branded
Search queries are the voices of your customers. Choosing the right keywords for your campaign or optimization efforts is critical. The keywords you select will have a direct impact on how well you target your audiences and grow your business. Branded vs. non-branded keywords What is the difference? Branded keywords […]
3 Ways to Lower Your Website’s Bounce Rate
Bounce Rate is a metric that indicates the percentage of users who land on one of your web pages and then leave without visiting another page. In other words, a bounce is a single-page session on your website. A high bounce rate could indicate that users aren’t interested in your […]
What Every Marketer Needs to Know About Customer Engagement
A new customer reality equals a new marketing reality. Engaging with customers on a digital front is crucial. I recently recorded a webinar on some best practices to help engage audiences on both a digital landscape and a more traditional targeting format. Here’s an overview of what I reviewed: What […]
MozCon 2018: Mobile-First Indexing or a Whole New Google
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. Cindy Krum, CEO and Founder of MobileMoxie, LLC, took the MozCon stage to explain the emergence of voice-search and how marketers are struggling to understand how their website and their job will change, as […]
MozCon 2018: You Don’t Know SEO
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. View the full presentation here. On the last day of MozCon, Michael King, Founder/Managing Director of iPullRank, took the stage to present his talk inspired by a series of books called, “You Don’t Know JavaScript,” […]
MozCon 2018: What All Marketers Can Do About Site Speed
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. Emily Grossman, a mobile product marketer and app strategist at Skyscanner, spoke on site speed and its importance to search engine optimization. For every second added to a site’s loading speed, 10% of the […]
MozCon 2018: Lies, Damned Lies & Analytics
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. SEO involves lots of numbers: links, rankings, bounce rates, loads times, and revenue. SEO veteran Russ Jones explained during his presentation at MozCon, “Lies, Damned Lies & Analytics,” that the data marketers depend on […]
MozCon 2018: Ranking is a Promise – Can You Deliver?
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. Dr. Pete Myers, Moz Marketing Scientist, decided to end the Monday session of MozCon 2018 with a “tough love” note discussing search intent. “How many times do you think someone gets an answer, that […]
Why you should invest in SEO
Search engine optimization (SEO) is “the practice of increasing the quantity and quality of traffic to your website through organic search engine results,” according to Moz. If you’re not already investing in SEO, here are three reasons why you should: Search Engine Visibility Before we dive deep into why you […]
Tips for Creating New Content in 2018
Are you still working on your content strategy for this year? Sticking to the basics can achieve great results. Here are a few ideas: Optimizing Keywords SEO can be tough, but can also lead to great results. Do you want to rank for one thing, but actually rank for something […]
MozCon 2017: Analytics to Drive Optimization & Personalization
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. Krista Seiden, Analytics Advocate at Google discussed how to use analytics to drive conversion, optimization and personalization. She quoted Rand Fishkin by stating, “You can’t do SEO without CRO.” However, Seiden’s research found you can’t do […]
MozCon 2017: How to Build an SEO-intent Based Framework for Any Business
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. Marketing is challenging in the Healthcare industry. But what’s even more challenging? SEO. Healthcare searches can have completely different user journeys and intent each time which can be hard to measure. The solution to […]
SEO Basics: What You Need to Know
What is search engine optimization? SEO is used to improve website rankings on search engines and drive traffic. You can optimize your site by going into the backend of the website (often referred to as ‘on-page SEO‘) or by promoting the site using link building or social media marketing. [bctt tweet=”SEO is one […]
SEO Basics for Beginners: 3 Easy Tips to Improve SEO
SEO Basics: What is SEO? SEO is an abbreviation for Search Engine Optimization. SEO is the strategy of optimizing a website for search engines to help drive traffic. Using keywords and phrases throughout a website helps improve a company be found through a search engine. Having relevant and easy to […]
7 Tips to Optimize Posts on Google+
Why do I need to be on Google+ ? There are over 540 million monthly active users. Google+ is a content-based platform with content-heavy posts performing the best. Google crawls their own social site before other websites so posting content on Google+ helps it index quicker. How can I […]
Are SEOs Working on the Wrong Things?
Earlier this week, Google’s Matt Cutts released a new Webmaster video addressing some misconceptions about the SEO industry. While he addressed a couple of topics, the one item from the video that jumped out concerned SEOs and link building. According to Matt, SEOs might be focusing too much on link […]
404 Errors – What To Do?
What is a 404 Error? A 404 error message -“file not found” – is an HTTP status code indicating that a server couldn’t find a particular requested page. This error can occur for a variety of reasons: – a user types in an incorrect version of a URL – an […]
What is a Title Tag?
Page titles are an important aspect of SEO. Technically, the title tag defines the title of an online document and tells the browser what to display in its title bar. It is part of the head section and is a required element for all HTML documents. Next to the page’s […]