WTWH Media Marketing Lab WTWH Media Marketing Lab
  • Blog
    • Social Media
      • Facebook
      • LinkedIn
      • Pinterest
      • Twitter
      • YouTube
    • Marketing
      • Content Marketing
      • Email Marketing
      • Online Marketing
      • Search Marketing
      • SEO
    • WTWH News
      • Engineering Marketing Resources
      • Foodservice, Retail, and Hospitality Marketing Resources
      • Healthcare Marketing Resources
  • Media Guides
    • Design Engineering | Robotics | R&D
      • Design World
      • EE World Online
      • Engineering.com
      • EV Engineering
      • Fluid Power World
      • R&D World
      • Robotics Network
      • Control Engineering Media Guide
      • Consulting-Specifying Engineer Media Guide
      • Plant Engineering Media Guide
    • Life Sciences
      • Medical / Life Sciences
      • Pharma Media Guide
    • Retail | Hospitality | Food Service
      • Club + Resort Business Media Guide
      • CStore Decisions
      • FSR Media Guide
      • PMQ Media Guide
      • QSR Media Guide
      • Restaurant Franchising Opportunities
      • Women in Restaurant Leadership
    • Renewable Energy
      • Solar Power World
      • Windpower Engineering & Development
  • Print Ad Info
    • Print Ad Portal
    • Print Ad Specs
  • Resources
    • Subscribe to Our Newsletter
  • Contact Us
    • General Request
    • Job Opportunities
    • PR Submissions
    • Subscription Services
    • DesignFast Data Request
  • Request Proposal
  • Clara Reporting
link-building
  • June 6, 2013
  • Pat Curran
  • 1 Comment
  • 816 Views
  • 0 Likes
  • Search Marketing, SEO

Are SEOs Working on the Wrong Things?

Earlier this week, Google’s Matt Cutts released a new Webmaster video addressing some misconceptions about the SEO industry.

While he addressed a couple of topics, the one item from the video that jumped out concerned SEOs and link building. According to Matt, SEOs might be focusing too much on link building. SEOs should instead be focusing on site design, creating compelling/useful content, user experience  and content marketing. Links to content should grow organically. Social networks are now an important part of marketing the content, while also a great way to try to earn organic links instead of building links.

While unique and compelling content has always been paramount for a site to perform well, link building has always been an integral aspect of the SEO process. Is this a sign of a shift in Google’s reliance on links’ in their algorithms or just a reminder that, while links continue to be important, content is still king?

It’s hard to believe that links will not play a huge part in ranking sites going forward, but will this affect your SEO processes and do you really think that it will change your link building strategies?

Let me know your thoughts on the future of  link building.

 

Tags:
SEO
Prev PostWebinar: How to Create a Social Media Strategy in 9 Easy Steps
Next PostHow Social Media is Bringing Business “Back to the Butcher”
Related Posts
  • Why you need to value SEO, despite ChatGPT
    Why You Still Need to Value SEO, Despite ChatGPT On the Rise June 30, 2023
  • User Behavior and User Experience
    How to Optimize for User Behavior and User Experience March 3, 2023
One Comment
  1. Log in to Reply
    DM Matheson June 7, 2013

    So user experience, modern code utilization, great and compelling content – this has always been part of the SEO formula. The Google algorithm changes killed the more grey/black hat method of link buying to boost ranking, which is a good thing. However, inbound linking showing authority still has to be a huge factor in ranking. The bad news is that if marketing folks focus on the buzz of content marketing, the quality of the content will go down in attempts to just post content for content sake that won’t optimize anything. So the near term future of link building is quality content that people will share, engage with and link to.

Leave a Comment Cancel Comment

You must be logged in to post a comment.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

WTWH Media LLC, an 10x Inc. 5000 honoree, is an integrated b2b media company serving the electronics, design engineering, hospitality, life sciences, renewable energy, retail and robotics markets with more than 80+ web sites, 12 events, 9 branded publications and custom digital marketing services. More at WTWH Media

WTWH Media Brands

  • Club + Resort Business
  • Convenience Store Decisions
  • DesignFast™
  • Design World
  • EE World Online
  • Fluid Power World
  • FSR®

 

  • LeadLift™
  • MassDevice
  • PMQ
  • QSR®
  • R&D World
  • Solar Power World
  • The Robot Report
  • Windpower Engineering & Development
info@wtwhmedia.com Email Us
888-543-2447 Phone
1111 Superior Avenue, 26th Floor Cleveland, OH 44114
Copyright © 2025 · WTWH Media, LLC. All Rights Reserved | AI Policy | Privacy Policy