Turning Conversations into Content
It is hard to believe that there are 7.53 billion people in this world. And to dig a little deeper, each of those 7.53 billion all have their own unique buyer’s journey. But how does this relate to your marketing strategy? Enter: conversational marketing Customers want to be heard and […]
4 YouTube Studio Metrics You Should Pay Attention To
Social media is constantly updating. Whether it’s the character limit, privacy settings or analytics – it’s important to keep in the know. YouTube announced a few months back that it would be slowly transitioning its Creator Studio over to YouTube Studio. So, what’s the difference? Upon clicking on Analytics, users […]
Tools to Help Spice Up Your Social Media Presence
When you’re scrolling through social media, you come across hundreds, if not thousands of posts. Many people don’t stop to read every single one. That means a lot of posts are not being seen. How do you solve this problem? Make attention-grabbing posts that include images, GIFs, and videos to […]
What Every Marketer Needs to Know About Customer Engagement
A new customer reality equals a new marketing reality. Engaging with customers on a digital front is crucial. I recently recorded a webinar on some best practices to help engage audiences on both a digital landscape and a more traditional targeting format. Here’s an overview of what I reviewed: What […]
Tips for Creating New Content in 2018
Are you still working on your content strategy for this year? Sticking to the basics can achieve great results. Here are a few ideas: Optimizing Keywords SEO can be tough, but can also lead to great results. Do you want to rank for one thing, but actually rank for something […]
MozCon 2017: Optimizing for the New Wave of Social Video Platforms
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. Most of us at a certain age think marketing works like a TV. We’re given a call and response and we base our perception on what is placed in front of us. But we […]
What if? Windpower Engineering & Development Marketing Video
Jessica East, our talented Integrated Communications Specialist, put together a great short for our marketing audience. The idea behind was taking a queue from some visually interesting word art / illustrative creative and sending the message to our Windpower Engineering & Development advertisers that media has been and continues to […]
Podcast Resources
More development from DW, and between Engineering Exchange, Twitter, the LinkedIn Group, widgets, and more, where have all my posts gone? In any case, the first podcast we added is audio only and are ready for video podcast channels on the site. And look for more content rolling in here […]
Video site updates – more –
Since we rolled the revamped video site out, a few other changes worth noting. We have the channels and a great search in place – so on upload, a video can be targeted accordingly. We’re sporting an all new player interface, with a much cleaner menu embedded in the frame […]
New Video Site Launched
We quietly rolled out our new video site last Friday. The new site sports a new search function and channels to help find what your looking for faster. We’re doing a lot of back tagging, so more improvements to come in channels and even more content. The uploading has been […]
Design Tips Media Offering
Design Tips – An Integrated Media Offering Embrace engineering demand for video based product content by scheduling a visit from design world’s “Engineering Watch” team at any of the upcoming trade shows. RAPID: May 20-22 Atlantic Design: June 3-5 Sensors Expo: June 9-11 Semicon West: July 15-17 IMTS: Sept 8-13 […]
New Homepage Video Display
We’re pleased to launch a new ‘EngineeringWatch’ video system on the DW homepage. Video thumbnails now appear with headline and summary and these roll in by date. What this means is uploaded video and video PR has almost a 100% chance of homepage exposure (outside of basic screening): and if […]