WTWH Media Marketing Lab WTWH Media Marketing Lab
  • Blog
    • Social Media
      • Facebook
      • LinkedIn
      • Pinterest
      • Twitter
      • YouTube
    • Marketing
      • Content Marketing
      • Email Marketing
      • Online Marketing
      • Search Marketing
      • SEO
    • WTWH News
      • Engineering Marketing Resources
      • Foodservice, Retail, and Hospitality Marketing Resources
      • Healthcare Marketing Resources
  • Media Guides
    • Design Engineering | Robotics | R&D
      • Design World
      • EE World Online
      • Engineering.com
      • EV Engineering
      • Fluid Power World
      • R&D World
      • Robotics Network
      • Control Engineering Media Guide
      • Consulting-Specifying Engineer Media Guide
      • Plant Engineering Media Guide
    • Life Sciences
      • Medical / Life Sciences
      • Pharma Media Guide
    • Retail | Hospitality | Food Service
      • Club + Resort Business Media Guide
      • CStore Decisions
      • FSR Media Guide
      • PMQ Media Guide
      • QSR Media Guide
      • Restaurant Franchising Opportunities
      • Women in Restaurant Leadership
    • Renewable Energy
      • Solar Power World
      • Windpower Engineering & Development
  • Print Ad Info
    • Print Ad Portal
    • Print Ad Specs
  • Resources
    • Subscribe to Our Newsletter
  • Contact Us
    • General Request
    • Job Opportunities
    • PR Submissions
    • Subscription Services
    • DesignFast Data Request
  • Request Proposal
  • Clara Reporting
  • June 28, 2023
  • Frankie Barrett
  • 0 Comments
  • 1181 Views
  • 0 Likes

Why ChatGPT Won’t Replace B2B Marketers

The integration of ChatGPT has been exploding in almost every industry. Consumers and professionals are all wondering, “Will ChatGPT affect me?” In this blog, we take a deep dive into how B2B marketers are protected and can use ChatGPT, but will never be replaced by this AI machine. 1.Content vs […]
Read More
  • July 14, 2020
  • Sean Kwiatkowski
  • 0 Comments
  • 1202 Views
  • 0 Likes

3 More Essential Tools To Help Marketers When Working From Home

In a time where working remotely becomes more and more frequent, people are turning to tools to keep their productivity high. Lets breakdown 3 more tools that can help you be more efficient when working remotely. If you missed the first post breaking down 5 other helpful tools you can […]
Read More
blockchain tech for marketing
  • August 29, 2019
  • Sean Kwiatkowski
  • 0 Comments
  • 980 Views
  • 0 Likes

How Blockchain Could Make Waves Within Digital Marketing

Best known as the infrastructure for Bitcoin, blockchains are changing the way marketers and consumers interact. Blockchain is a technology in which data can be stored in mass amounts but cannot be copied by outside sources. With blockchain being such an ambiguous term, it can be difficult to see the […]
Read More
  • August 15, 2019
  • Taylor Meade
  • 0 Comments
  • 1137 Views
  • 0 Likes

How to Improve Your Website for Conversions

Taking a structured approach towards conversions, can ultimately increase sales. That sounds ideal for any business, right?  A conversion occurs when a user completes an action on your website. For example, signing up for your newsletter or latest whitepaper. By completing a conversion, the user is typically filling out a […]
Read More
  • October 10, 2018
  • Virginia Goulding
  • 0 Comments
  • 1051 Views
  • 0 Likes

9 Key Insights from Gartner’s Marketing Technology Survey to Help You Prepare for 2019

At the recent MarTech East conference in Boston, Bryan Yeager, research director with Gartner, reviewed nine key insights from Gartner’s recent marketing technology survey. Gartner surveyed 504 marketers across the US, Canada and the UK in companies with $500MM+ in annual revenue. Yeager shared the following: Insight 1: In the […]
Read More
  • August 8, 2018
  • Marshall Matheson
  • 0 Comments
  • 807 Views
  • 0 Likes

DesignFast – Component Selection Made Simple

WTWH Media is pleased to launch a new online resource called DesignFast.com. DesignFast™ allows you to search and find products from trusted distributors containing millions of parts from thousands of manufacturers. Product data includes part numbers, part families, descriptions, data sheets and real-time pricing information as well as design engineering […]
Read More
  • August 25, 2017
  • WTWH Editor
  • 0 Comments
  • 879 Views
  • 0 Likes

MozCon 2017: A Site Migration: Redirects, Resources, & Reflection

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here.  If you’ve ever been tasked with migrating a website to an entirely new domain, then you’re probably well-aware of the difficulties that accompany it. From keyword ranking fluctuations […]
Read More
  • August 23, 2017
  • WTWH Editor
  • 0 Comments
  • 994 Views
  • 0 Likes

MozCon 2017: Up and to the Right – Growing Traffic, Conversions & Revenue

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here. Matthew Barby, Global Head of Growth & SEO at HubSpot, took the stage at MozCon 2017. He started off by talking about how having a bag of […]
Read More
  • April 2, 2017
  • Marshall Matheson
  • 0 Comments
  • 992 Views
  • 0 Likes

Customizable Supplier Pages Available on All Networks

Updated info: Supplier Page opportunities across WTWH Media websites. Included sites: EE World Online Design World Fluid Power World Medical Design & Outsourcing Solar Power World Windpower Engineering & Development Each of these publications’ websites features customizable supplier page information giving readers the ability to find out complete information about […]
Read More
  • January 22, 2017
  • Marshall Matheson
  • 0 Comments
  • 585 Views
  • 0 Likes

Flexitive Sandbox

Flexitive Tag – run through NUI javascript tag 600×250
Read More
  • May 22, 2014
  • Marshall Matheson
  • 0 Comments
  • 1165 Views
  • 0 Likes

Twitter Advertising – What $100 (might) Get You

Twitter recently rolled out what they term advertising ‘cards‘ to a broader audience and so in the name of advertising and lead generation, I decided to give it a try out. From what I have learned so far, the cards are setup like an in feed advertisement with image + headline […]
Read More
  • May 19, 2014
  • Marshall Matheson
  • 2 Comments
  • 1225 Views
  • 0 Likes

clickTAG and Loop Limit for Flash Creative ActionScript 3

In this video tutorial I’m showing how to assign a clickTAG and loop limit to Adobe Flash creative banner / display ads under ActionScript 3. A clickTAG can be modified somewhat depending on specific ad servers, so this tutorial is for WTWH Media ad server specification, but should apply generally for most […]
Read More
  • April 9, 2012
  • Marshall Matheson
  • 0 Comments
  • 859 Views
  • 0 Likes

Ad Tech 2012 – Display Advertising, Attribution, Enews and Analytics

This past week I attended Ad Tech 2012 in San Francisco to get a dose of tech, networking and opinion on online advertising trends & tactics. While the show overall focused on b2c, its always invaluable to see where things are trending and how might some of this apply to b2b […]
Read More
  • May 18, 2011
  • Marshall Matheson
  • 1 Comment
  • 997 Views
  • 0 Likes

clickTAG and Loop Limit Flash Tutorial

Since we all love Flash so much (please note sarcasm), it is time to write up a quick tutorial on adding a clickTAG to Flash creative. clickTAG’s like Flash in general are a source of confusion and a goodly amount of pain for many folks. A clickTAG, or simply a […]
Read More
  • October 5, 2010
  • Marshall Matheson
  • 0 Comments
  • 593 Views
  • 0 Likes

Cloud Computing… pt 1… software as a service and storage.

The idea behind Cloud Computing is fairly simple; rather than making a large investment in hardware, software and the time involved in setting everything up… let someone else do it… virtually, on shared resources similar to an electricity provider. Take for example, ACT…a few years back it was the application […]
Read More
  • October 1, 2010
  • Marshall Matheson
  • 0 Comments
  • 716 Views
  • 0 Likes

Posting Frequency

I suck. I admit it. The last time I wrote was August, and before that once in June. How could these months have passed by so fast? I could blame Twitter and the plethora of tools to broadcast snippets of wisdom or mundane garbage, but I won’t. I’ve been trying out different […]
Read More
  • April 24, 2009
  • B. David Miyares
  • 0 Comments
  • 693 Views
  • 0 Likes

Campaign Tracking Beyond Landing Page with Google Analytics. Part Two – Segmentation

To quickly recap part one of this two part post… Google Analytics is great at showing how many visitors, page views and what content web visitors are looking at but, falls flat when trying to track paid campaigns. Paid campaigns include links from e-newsletters, paid links from other websites, and […]
Read More
  • February 10, 2009
  • B. David Miyares
  • 0 Comments
  • 609 Views
  • 0 Likes

Campaign Tracking Beyond Initial Landing Page with Google Analytics. Part One – Tagging your Links

One of the things that Google Analytics does well is give site owners the ability to track visitors to their site from start to finish during a session.  However, if a visit is initiated with a click from a enewsletter or email without some special link tagging, it’s difficult if […]
Read More
  • August 22, 2008
  • Marshall Matheson
  • 0 Comments
  • 793 Views
  • 0 Likes

Leadership is Measurable

Design World Magazine has won 2 design awards- one national award from the ASBPE for best new publication design and the other from APEX for best new design and layout. We also finished our BPA audit requirements in June and are riding huge momentum from our successful Design Tips video […]
Read More
  • July 28, 2008
  • Marshall Matheson
  • 0 Comments
  • 665 Views
  • 0 Likes

Webex Event: Customized Online Solutions

The Design World Digital Network Leveraging 5 million page views monthly from over 800,000 registered network site users. Our focus is enabling you to participate online utilizing the latest technologies and innovations. By supporting and creating customized integrated print and online ROI based solutions, you’ll find Design World a key […]
Read More
1 2
WTWH Media LLC, an 10x Inc. 5000 honoree, is an integrated b2b media company serving the electronics, design engineering, hospitality, life sciences, renewable energy, retail and robotics markets with more than 80+ web sites, 12 events, 9 branded publications and custom digital marketing services. More at WTWH Media

WTWH Media Brands

  • Club + Resort Business
  • Convenience Store Decisions
  • DesignFast™
  • Design World
  • EE World Online
  • Fluid Power World
  • FSR®

 

  • LeadLift™
  • MassDevice
  • PMQ
  • QSR®
  • R&D World
  • Solar Power World
  • The Robot Report
  • Windpower Engineering & Development
info@wtwhmedia.com Email Us
888-543-2447 Phone
1111 Superior Avenue, 26th Floor Cleveland, OH 44114
Copyright © 2024 · WTWH Media, LLC. All Rights Reserved | AI Policy | Privacy Policy