In this video tutorial I’m showing how to assign a clickTAG and loop limit to Adobe Flash creative banner / display ads under ActionScript 3. A clickTAG can be modified somewhat depending on specific ad servers, so this tutorial is for WTWH Media ad server specification, but should apply generally for most cases. What is a clickTAG? […]
Web Tech
Ad Tech 2012 – Display Advertising, Attribution, Enews and Analytics
This past week I attended Ad Tech 2012 in San Francisco to get a dose of tech, networking and opinion on online advertising trends & tactics. While the show overall focused on b2c, its always invaluable to see where things are trending and how might some of this apply to b2b marketers. Here are some highlights […]
clickTAG and Loop Limit Flash Tutorial
Cloud Computing… pt 1… software as a service and storage.
The idea behind Cloud Computing is fairly simple; rather than making a large investment in hardware, software and the time involved in setting everything up… let someone else do it… virtually, on shared resources similar to an electricity provider. Take for example, ACT…a few years back it was the application of choice for contact management. […]
Posting Frequency
I suck. I admit it. The last time I wrote was August, and before that once in June. How could these months have passed by so fast? I could blame Twitter and the plethora of tools to broadcast snippets of wisdom or mundane garbage, but I won’t. I’ve been trying out different social media tactics using the […]
Campaign Tracking Beyond Landing Page with Google Analytics. Part Two – Segmentation
To quickly recap part one of this two part post… Google Analytics is great at showing how many visitors, page views and what content web visitors are looking at but, falls flat when trying to track paid campaigns. Paid campaigns include links from e-newsletters, paid links from other websites, and of course banner ads. Part […]
Campaign Tracking Beyond Initial Landing Page with Google Analytics. Part One – Tagging your Links
One of the things that Google Analytics does well is give site owners the ability to track visitors to their site from start to finish during a session. However, if a visit is initiated with a click from a enewsletter or email without some special link tagging, it’s difficult if not impossible to pin point […]
Leadership is Measurable
Design World Magazine has won 2 design awards- one national award from the ASBPE for best new publication design and the other from APEX for best new design and layout. We also finished our BPA audit requirements in June and are riding huge momentum from our successful Design Tips video and print program, Project Mechatronics, […]
Webex Event: Customized Online Solutions
The Design World Digital Network Leveraging 5 million page views monthly from over 800,000 registered network site users. Our focus is enabling you to participate online utilizing the latest technologies and innovations. By supporting and creating customized integrated print and online ROI based solutions, you’ll find Design World a key a partner in your marketing […]
Updated Mechatronics Site
With the original Project Mechatronics site in conjunction with Electronic Products (a Hearst Business Media property), we started with media wiki and blog, and have since updated into a cleaner and easier to nav site. The area of mechatronics is not new, but modern control theory through innovative mechanics and increasingly powerful silicon makes this […]
