WTWH Media Marketing Lab WTWH Media Marketing Lab
  • Blog
    • Social Media
      • Facebook
      • LinkedIn
      • Pinterest
      • Twitter
      • YouTube
    • Marketing
      • Content Marketing
      • Email Marketing
      • Online Marketing
      • Search Marketing
      • SEO
    • WTWH News
      • Engineering Marketing Resources
      • Foodservice, Retail, and Hospitality Marketing Resources
      • Healthcare Marketing Resources
  • Media Guides
    • Design Engineering | Robotics | R&D
      • Design World
      • EE World Online
      • Engineering.com
      • EV Engineering
      • Fluid Power World
      • R&D World
      • Robotics Network
      • Control Engineering Media Guide
      • Consulting-Specifying Engineer Media Guide
      • Plant Engineering Media Guide
    • Life Sciences
      • Medical / Life Sciences
      • Pharma Media Guide
    • Retail | Hospitality | Food Service
      • Club + Resort Business Media Guide
      • CStore Decisions
      • FSR Media Guide
      • PMQ Media Guide
      • QSR Media Guide
      • Restaurant Franchising Opportunities
      • Women in Restaurant Leadership
    • Renewable Energy
      • Solar Power World
      • Windpower Engineering & Development
  • Print Ad Info
    • Print Ad Portal
    • Print Ad Specs
  • Resources
    • Subscribe to Our Newsletter
  • Contact Us
    • General Request
    • Job Opportunities
    • PR Submissions
    • Subscription Services
    • DesignFast Data Request
  • Request Proposal
  • Clara Reporting
  • June 13, 2008
  • Marshall Matheson
  • 0 Comments
  • 533 Views
  • 0 Likes

Updated Mechatronics Site

With the original Project Mechatronics site in conjunction with Electronic Products (a Hearst Business Media property), we started with media wiki and blog, and have since updated into a cleaner and easier to nav site. The area of mechatronics is not new, but modern control theory through innovative mechanics and […]
Read More
  • May 1, 2008
  • Marshall Matheson
  • 0 Comments
  • 541 Views
  • 0 Likes

LinkedIn : Social Partnerships

A while back, we launched a LinkedIn Group as an informal networking group for design engineers and others. We did limit marketers and head hunters, as we wanted to foster a core community of engineers. The results since launch have been amazing really, and it proves the point that we’re […]
Read More
  • April 28, 2008
  • Marshall Matheson
  • 1 Comment
  • 570 Views
  • 0 Likes

2008 Folio: 40

I was stoked to see Scott McCafferty and Mike Emich, my esteemed colleagues make it into the Folio:40! Well deserved for having the vision, taking the risk, and promoting high integrity among other things in launching a b-to-b media platform. WTWH and Design World made it under the category of […]
Read More
  • February 8, 2008
  • Marshall Matheson
  • 0 Comments
  • 514 Views
  • 0 Likes

Good Online Ad Size Resource

Besides IAB – Interactive Advertising Bureau – best practices site, I came across the Morningstar Advertising Opportunities page that has a nice interface for their online ad specification. While specific to their site, its a good resource if looking for dimensions and image blanks of the actual ad size.
Read More
  • February 5, 2008
  • Marshall Matheson
  • 0 Comments
  • 623 Views
  • 0 Likes

Welcome Pat Curran

We are pleased to be expanding our overall business and bringing Pat Curran on as business development manager. Pat will be involved in the continued growth of our online business and expanding opportunities. In addition, Pat will be assisting with ongoing custom and comprehensive sales programs. A Cleveland native, Pat […]
Read More
  • January 17, 2008
  • Marshall Matheson
  • 0 Comments
  • 549 Views
  • 0 Likes

Stumble on the Newsvine

As we are completing the next release of Design World Online, we decided to integrate some new sharing capabilities on our articles. Email and del.icio.us bookmarks and of course RSS are stil in place, but we are pleased to add StumbleUpon which after a year of staff use, seems better […]
Read More
  • January 14, 2008
  • Marshall Matheson
  • 0 Comments
  • 689 Views
  • 0 Likes

Expanded Relationship with TraceParts

More great news leading off the New Year – we’re pleased to announce our expanded business relationship with TraceParts. WTWH Media, LLC Expands Relationship with TraceParts www.tracepartsonline.net added to Design World Online network offerings SANTA BARBARA, Calif.–(BUSINESS WIRE)–WTWH Media, LLC today announced an expanded partnership with TraceParts, a leading global […]
Read More
  • November 8, 2007
  • Marshall Matheson
  • 0 Comments
  • 617 Views
  • 0 Likes

Fliqz Self Serve Video

Fliqz launched a new service today. I had the opportunity to beta test this product, and I’ll give them a lot of credit for creating a great free customizable video player. This will go a long way for a lot of individuals and smaller companies. They have come a long […]
Read More
  • November 1, 2007
  • Marshall Matheson
  • 0 Comments
  • 519 Views
  • 0 Likes

RSS Subscriber Reach

For the month of October 2007 DW reached a max of 96 subscribers to the DW main RSS news feed with views at 36, 258. Some highlights here on providing additional exposure for suppliers and their PR. Again this is additional exposure via RSS to our engineering audience in addition […]
Read More
  • September 25, 2007
  • Marshall Matheson
  • 0 Comments
  • 632 Views
  • 0 Likes

eNews Specifications

Our most common ad format for eNewsletters is referred to as a text based ad, but an image actually accommodates the text. The ad inclusion is 35-40 Words of copy with an image – jpg or gif (NO FLASH) – that is 125 x 90 pixels- and thats 125 pixels […]
Read More
  • September 13, 2007
  • Marshall Matheson
  • 0 Comments
  • 602 Views
  • 0 Likes

Video Platform Upgrade

And we’re fired up to be launching improvements to the DW video platform. Our new improved player from Fliqz sports a cleaner interface, easy embed, sharing and email features and several under the hood improvements. A great example can be found here on 3D Scanners – happens to be interesting […]
Read More
  • September 13, 2007
  • Marshall Matheson
  • 0 Comments
  • 1333 Views
  • 0 Likes

Calculating CTR%

I’ve been getting a lot of questions about CTR% – Click Through Rates- and what constitutes a ‘good’ or successful rate. First to point out the way to obtain CTR% and the different ways I’ve seen the rate calculated when it comes to eNewsletters. For web metrics, its pretty straightforward. […]
Read More
  • August 23, 2007
  • Marshall Matheson
  • 0 Comments
  • 507 Views
  • 0 Likes

Great week for Design World Sites

Pleased to report that we added over 900 new online members just this past week! It was also a busy week on the eNews front with our regular online issues and specials with Protomold and MTS Sensors. Engineering resources has greatly expanded over the last few weeks and several exciting […]
Read More
  • June 14, 2007
  • Marshall Matheson
  • 0 Comments
  • 768 Views
  • 0 Likes

Design World Cayenne Release

Its official – we are pleased to announce our Cayenne release from beta! New to the site; Engineering Resources, improved 3D Resources, numerous back-end improvements and much more in the coming months.
Read More
1 2
WTWH Media LLC, an 10x Inc. 5000 honoree, is an integrated b2b media company serving the electronics, design engineering, hospitality, life sciences, renewable energy, retail and robotics markets with more than 80+ web sites, 12 events, 9 branded publications and custom digital marketing services. More at WTWH Media

WTWH Media Brands

  • Club + Resort Business
  • Convenience Store Decisions
  • DesignFast™
  • Design World
  • EE World Online
  • Fluid Power World
  • FSR®

 

  • LeadLift™
  • MassDevice
  • PMQ
  • QSR®
  • R&D World
  • Solar Power World
  • The Robot Report
  • Windpower Engineering & Development
info@wtwhmedia.com Email Us
888-543-2447 Phone
1111 Superior Avenue, 26th Floor Cleveland, OH 44114
Copyright © 2025 · WTWH Media, LLC. All Rights Reserved | AI Policy | Privacy Policy