This webinar was presented live on Tuesday November 5, 2019. Click below to watch it on demand. Learn how we are using machine learning and natural language processing to better understand the content affinities our users have across our network of 45+ websites. We’ll also explore how we are aligning content affinity groups […]
AI
Webinar: Leveraging AI for effective account based marketing (ABM) campaign – October 22
Tuesday, October 22, 2019 11:30 am ET / 8:30 am PT An Account Based Marketing (ABM) strategy focuses marketing efforts on a clearly defined list of target accounts within a market and uses personalized messaging designed to resonate with each account. Learn how WTWH media is leveraging AI technologies to help our customers […]
Webinar: Leveraging B2B intent data for hyper-targeted campaigns
This webinar was presented live on Tuesday, October 1st, 2019. Click below to watch it on demand. In this webinar, we’ll focus on how WTWH is leveraging B2B intent data to create hyper-targeted digital campaigns for advertisers that deliver the right message, to the right person, at the right time. Attendees of this […]
Webinar: How AI drives ROI
This webinar was presented live on Tuesday, August 27th, 2019. Click below to watch it on demand. Learn how WTWH Media is using machine learning to drive ROI for AI based b2b marketing programs. Leveraging a customer data platform (CDP) we can better understand our users and align their content affinities with advertiser […]
