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  • August 1, 2017
  • Lexi Korsok
  • 0 Comments
  • 113 Views
  • 0 Likes

MozCon 2017: Size Doesn’t Matter: Great Content by Teams of One

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017.  If you work independently or on a small team, and you find yourself in situations with large content calendars, blog posts backing up, tweets backing up, product launches getting delayed – you’ll find comfort in […]
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  • August 1, 2017
  • Lexi Korsok
  • 0 Comments
  • 113 Views
  • 0 Likes

MozCon 2017: How to Build an SEO-intent Based Framework for Any Business

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017.  Marketing is challenging in the Healthcare industry. But what’s even more challenging?  SEO. Healthcare searches can have completely different user journeys and intent each time which can be hard to measure. The solution to […]
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  • August 1, 2017
  • Mike Ulanski
  • 0 Comments
  • 282 Views
  • 0 Likes

MozCon 2017: How To Get Big Links

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here.  In an increasingly volatile and ever-changing SEO environment, building links for your organization or clients can be a difficult task that requires constant and consistent effort. In […]
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  • July 18, 2017
  • Maddie Lippert
  • 0 Comments
  • 776 Views
  • 0 Likes

Aligning Your Social Media Marketing To Your Business Goals

Social media marketing can be an effective component of your overall marketing strategy when properly aligned with your marketing goals. But where do you begin? Here are several steps you can take to integrate social media into your marketing strategy. Establish a Content Marketing Goal When developing a content marketing […]
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  • July 5, 2017
  • Josh Breuler
  • 0 Comments
  • 122 Views
  • 0 Likes

You Can’t Ignore Mobile Any Longer — Why You Need a Mobile Optimized Website

Before we get into the topic of mobile optimized websites, I want you to make a quick observation. If you are at work, taking a walk, shopping, etc., look around and see how many people are looking at their mobile device. If that doesn’t convince you, here are a few […]
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Seo building backlinks
  • April 12, 2017
  • Mike Ulanski
  • 6 Comments
  • 391 Views
  • 0 Likes

Why Quality Backlinks Should Be the Center of Your SEO Strategy

If you’re familiar with search engine optimization (SEO), or even if you’re just getting started with it, you’ve probably heard of backlinks. Simply put, backlinks (or inbound links) are any links that direct to a page on your website from another website. Since search engines use backlinks to determine your […]
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  • April 2, 2017
  • Marshall Matheson
  • 0 Comments
  • 148 Views
  • 0 Likes

Customizable Supplier Pages Available on All Networks

Updated info: Supplier Page opportunities across WTWH Media websites. Included sites: EE World Online Design World Fluid Power World Medical Design & Outsourcing Solar Power World Windpower Engineering & Development Each of these publications’ websites features customizable supplier page information giving readers the ability to find out complete information about […]
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  • March 10, 2017
  • Taylor Meade
  • 0 Comments
  • 652 Views
  • 0 Likes

What is Display Ad Retargeting and How Does it Work?

Written by: Virginia Goulding Retargeting is a form of online advertising that keeps your brand in front of your site visitors after they have left your website. Studies show that in general, only 2% of web traffic converts on the first visit. What about the other 98%. Retargeting aims at bringing […]
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  • January 11, 2017
  • Josh Breuler
  • 0 Comments
  • 116 Views
  • 0 Likes

Have You Looked at Your Google Analytics Lately?

When’s the last time you looked at your Google Analytics? A day, month, year, or maybe you’ve never taken a look at all? Google Analytics can help in many ways from fine tuning your website to content creation. See the big picture or the detailed data helping drive traffic to […]
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  • January 10, 2017
  • Aly Ryan
  • 0 Comments
  • 301 Views
  • 0 Likes

SEO Basics: What You Need to Know

What is search engine optimization? SEO is used to improve website rankings on search engines and drive traffic. You can optimize your site by going into the backend of the website (often referred to as ‘on-page SEO‘) or by promoting the site using link building or social media marketing. [bctt tweet=”SEO is one […]
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  • February 5, 2015
  • Stacy Combest
  • 0 Comments
  • 109 Views
  • 0 Likes

Google and Twitter Partner Up, Again

Many of you may remember when you could view tweets in real-time through Google’s search engine. For those of you who don’t, myself included, a little back story is needed. In 2009, Google and Twitter struck a deal to allow tweets in the search feed. Google search become a right-this-minute […]
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  • September 10, 2014
  • Carli Evilsizer
  • 0 Comments
  • 89 Views
  • 0 Likes

#CMWorld: How Google Views Your Content: The 10 Most Common SEO Mistakes Content Marketers Make

Stephan Spencer, Author of “Google Power Search” shares the top 10 SEO mistakes from content marketers at Content Marketing World 2014. If you are doing any of the following in as part of your content marketing, stop! Going for likes, not links Misplacing content Targeting the wrong audience Not utilizing […]
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  • August 26, 2014
  • Patrick Amigo
  • 7 Comments
  • 219 Views
  • 0 Likes

It’s All Marketing Event Overview

WTWH Media recently hosted the first-ever “It’s All Marketing” conference at FirstEnergy Stadium in Cleveland, OH, better known as the Cleveland Browns Stadium. We were joined by 75+ guests from marketing managers to sales to CEOs from the wind power, solar power, design engineering, fluid power and social media industries. […]
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  • August 6, 2014
  • Carli Evilsizer
  • 1 Comment
  • 105 Views
  • 0 Likes

SEO Basics for Beginners: 3 Easy Tips to Improve SEO

SEO Basics: What is SEO? SEO is an abbreviation for Search Engine Optimization. SEO is the strategy of optimizing a website for search engines to help drive traffic. Using keywords and phrases throughout a website helps improve a company be found through a search engine. Having relevant and easy to […]
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link-building
  • June 6, 2013
  • Pat Curran
  • 1 Comment
  • 185 Views
  • 0 Likes

Are SEOs Working on the Wrong Things?

Earlier this week, Google’s Matt Cutts released a new Webmaster video addressing some misconceptions about the SEO industry. While he addressed a couple of topics, the one item from the video that jumped out concerned SEOs and link building. According to Matt, SEOs might be focusing too much on link […]
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  • May 22, 2013
  • Pat Curran
  • 0 Comments
  • 112 Views
  • 0 Likes

404 Errors – What To Do?

What is a 404 Error? A 404 error message -“file not found” – is an HTTP status code indicating that a server couldn’t find a particular requested page. This error can occur for a variety of reasons: – a user types in an incorrect version of a URL – an […]
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title-tag-example
  • March 11, 2013
  • Pat Curran
  • 0 Comments
  • 118 Views
  • 0 Likes

What is a Title Tag?

Page titles are an important aspect of SEO. Technically, the title tag defines the title of an online document and tells the browser what to display in its title bar.  It is part of the head section and is a required element for all HTML documents. Next to the page’s […]
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  • February 1, 2013
  • Pat Curran
  • 0 Comments
  • 108 Views
  • 0 Likes

On Page SEO Basics – 6 Quick Tips

When it is time to publish a new blog post online, here are a few basic on page SEO items to consider when posting: 1. TITLE TAG – The title tag of the post is one of, if not the most important of the on page items for the search […]
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let's recap
  • November 16, 2012
  • Lance Brown
  • 5 Comments
  • 433 Views
  • 0 Likes

SES Chicago 2012 Recap from a Social Media Marketer

I was lucky enough to attend the SES Chicago (Search Engine Strategies) conference this last week, and I wanted to share with you a few nuggets of information that I found worthwhile. While a majority of the SES Chicago sessions weren’t quite up my social media-alley, there were many take-aways […]
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  • April 9, 2012
  • Marshall Matheson
  • 0 Comments
  • 118 Views
  • 0 Likes

Ad Tech 2012 – Display Advertising, Attribution, Enews and Analytics

This past week I attended Ad Tech 2012 in San Francisco to get a dose of tech, networking and opinion on online advertising trends & tactics. While the show overall focused on b2c, its always invaluable to see where things are trending and how might some of this apply to b2b […]
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