Before we get into the topic of mobile optimized websites, I want you to make a quick observation. If you are at work, taking a walk, shopping, etc., look around and see how many people are looking at their mobile device.
If that doesn’t convince you, here are a few reasons to optimize your website for mobile:
1. Everyone’s on mobile
If your website isn’t already optimized for mobile, you’re probably asking yourself why it should be. Well, everyone’s on mobile. According to MarketingProfs, 1.2 billion people are accessing the web from a mobile device. That is a hard stat to ignore. So, if you’re not already thinking about mobile, you might want to start.
If you’re website isn’t optimized for mobile, you’re website isn’t going to appear high on the search engine results page. Which results in less traffic to your website.
3. User Experience
For most people, there has probably been a moment of visiting a website while using a cell phone and the page was not optimized for mobile. The page looked scrambled, words were so small you had to zoom in, and the page couldn’t be easily navigated.
Mobile users are frequently looking at their mobile device in short periods of times. Google refers to these times as “micro-moments.” A micro-moment is an intent-rich moment when a person turns to a device to act on a need – to know, go, do, orbuy. As a result mobile sites have to be configured differently than desktop to give the user a quick and easy path to the information they are looking for.
Mobile sites should have:
-Short and legible text
-Easy accessible icons and action buttons
-Be scalable to all mobile devices
There is no denying that mobile creates a quick, easy path for consumers to find the products or services they’re looking for on the go. As a result, optimizing your website for mobile can help increase your website traffic, search engine rank, and sales.
Test your website to see if it is mobile-friendly: https://goo.gl/vUJWvj