The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. Justine Jordan, VP of Marketing at Litmus, a SaaS company, has had over 10 years’ experience in e-mail marketing and is an expert in her craft. During her presentation at MozCon 2018, she explained how marketers and consumers view […]
You Can’t Ignore Mobile Any Longer — Why You Need a Mobile Optimized Website
Before we get into the topic of mobile optimized websites, I want you to make a quick observation. If you are at work, taking a walk, shopping, etc., look around and see how many people are looking at their mobile device. If that doesn’t convince you, here are a few reasons to optimize your website […]
Design World iOS +App Updated
The Design World iOS app has been updated to version 1.2. The update fixes a number of stability issues and news category feeds. The real time responsive app is optimized for the iPad and also features a more compact and optimized design for iPhones / iTouch devices for easier viewing on the smaller devices. The […]
Ad Tech 2012 – Display Advertising, Attribution, Enews and Analytics
This past week I attended Ad Tech 2012 in San Francisco to get a dose of tech, networking and opinion on online advertising trends & tactics. While the show overall focused on b2c, its always invaluable to see where things are trending and how might some of this apply to b2b marketers. Here are some highlights […]
QR Codes Online to Print
I’ve been asked about QR code to print issues a number of times so good indication to just write a post. On a prior QR code post, I outlined a few things you can do with QR codes and Lance in another post talks about tracking with bitly and QR Codes. Now there are a few things […]
Design World iPad + App
A good day for b2b media apps as our v 1.0 iPad / iPhone is up in the Apple store today. No cheap digital flips. No PDF converted nonsense. No clunky readers. A pure native app featuring real-time news, editorial, updates, video, forum posts and more. Share across the media universe, email articles and save […]
There’s an app for that
Good news Wednesday when we got the word the Engineering Exchange App was approved to the Apple Store this morning. For members of the Engineering Exchange, the App allows for direct status updates, blog post additions and picture upload to the Engineering Exchange site. You can also watch engineering video, participate in forums, get relevant engineering news […]
Android Rising
I was reading over some metrics published by Millennial Media on handset market share and was amazed at their numbers on the growth of Android ‘requests’. MM is an mobile advertising platform and provides some impression data with Android at 65% month-over-month 2182% since January 2010 compared to Apple at 12% month-over-month up 32% since January. […]
QR Codes
Grab your smart phone with camera, QR reader app and read this: I’m actually amazed how fast it reads and brings up the Design World mobile site. I’m starting to see a lot more of this in various formats across print mags. A special code will port users direct to mobile versions of relevant content […]
More on Mobile Navigation
Running behind the curve on posting due to all the development here at Design World- par for course. So this interview turned out to be a pretty good summary on our current mobile outlook. B to B doesn’t like to use paragraph breaks on some of their stuff, so here is a longer than normal excerpt […]
