Users Interests are Evolving, Stay Ahead by Offering Video
User attention and interests are continuing to transmute, with video leading the reason for this. We have seen user interaction alter even more the last few years, where engagement via link click posts, pictures, PDFs, and etc., are starting to take a slight sideline due to the attraction of video. […]
Simple Solutions for Storytelling
In the B2B industry, it can be easy to get caught up in selling your products or services. However, a better way to captivate and engage your audience is through storytelling. Let’s dive into the types of storytelling, how to build a story and how to make your content memorable […]
Promoting Through Video on Social Media
For the purpose of online marketing, we know to write out a well structured social media post that would include an eye-popping image in order to grab the attention of our followers/visitors. But a lot of people tend to overlook the current, most popular and engaging way to promote your […]
MozCon 2018: The Golden Rules for Human-Centric Email Marketing
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. Justine Jordan, VP of Marketing at Litmus, a SaaS company, has had over 10 years’ experience in e-mail marketing and is an expert in her craft. During her presentation at MozCon 2018, she explained […]
You Can’t Ignore Mobile Any Longer — Why You Need a Mobile Optimized Website
Before we get into the topic of mobile optimized websites, I want you to make a quick observation. If you are at work, taking a walk, shopping, etc., look around and see how many people are looking at their mobile device. If that doesn’t convince you, here are a few […]
Design World iOS +App Updated
The Design World iOS app has been updated to version 1.2. The update fixes a number of stability issues and news category feeds. The real time responsive app is optimized for the iPad and also features a more compact and optimized design for iPhones / iTouch devices for easier viewing […]
Ad Tech 2012 – Display Advertising, Attribution, Enews and Analytics
This past week I attended Ad Tech 2012 in San Francisco to get a dose of tech, networking and opinion on online advertising trends & tactics. While the show overall focused on b2c, its always invaluable to see where things are trending and how might some of this apply to b2b […]
QR Codes Online to Print
I’ve been asked about QR code to print issues a number of times so good indication to just write a post. On a prior QR code post, I outlined a few things you can do with QR codes and Lance in another post talks about tracking with bitly and QR Codes. Now […]
Design World iPad + App
A good day for b2b media apps as our v 1.0 iPad / iPhone is up in the Apple store today. No cheap digital flips. No PDF converted nonsense. No clunky readers. A pure native app featuring real-time news, editorial, updates, video, forum posts and more. Share across the media […]
There’s an app for that
Good news Wednesday when we got the word the Engineering Exchange App was approved to the Apple Store this morning. For members of the Engineering Exchange, the App allows for direct status updates, blog post additions and picture upload to the Engineering Exchange site. You can also watch engineering video, participate in […]
Android Rising
I was reading over some metrics published by Millennial Media on handset market share and was amazed at their numbers on the growth of Android ‘requests’. MM is an mobile advertising platform and provides some impression data with Android at 65% month-over-month 2182% since January 2010 compared to Apple at 12% […]
QR Codes
Grab your smart phone with camera, QR reader app and read this: I’m actually amazed how fast it reads and brings up the Design World mobile site. I’m starting to see a lot more of this in various formats across print mags. A special code will port users direct to […]
More on Mobile Navigation
Running behind the curve on posting due to all the development here at Design World- par for course. So this interview turned out to be a pretty good summary on our current mobile outlook. B to B doesn’t like to use paragraph breaks on some of their stuff, so here is […]
M for Mobile
Design World content is now available in a new mobile format >> of course the site is best viewed with any number of mobile or smart phone formats. Still maintaining a first generation iPhone, I think the browser and regular versions of sites look pretty good – but then also […]
Flash, Mobile and Advertising
I’ve been tracking a package via FedEx today – my long awaited iPad 3G shipped and should be here tomorrow and it got me thinking about several things. First, I’m excited about the possibilities in magazine content coupled with a fantastic online experience. The joining of clean layouts and dynamic […]
Mobile Engineering Exchange…
The Engineering Exchange features a mobile version function of the site making it easy to stay connected to topics and groups of interest anywhere you go. Post, update and even load images from your mobile device directly to the Exchange. The mobile site will display automatically when viewed from a […]
Podcast Resources
More development from DW, and between Engineering Exchange, Twitter, the LinkedIn Group, widgets, and more, where have all my posts gone? In any case, the first podcast we added is audio only and are ready for video podcast channels on the site. And look for more content rolling in here […]
SMS Coming in April
For the April print edition of Design World, we’re rolling in a new way to deliver whitepapers, catalogs, case studies, and other PDF’s immediately to the end user. In print, there will be instructions next to supplier offers to use SMS text capabilities by way of cell phone, BlackBerry, iPhone, […]
Mobile Evolution
It’s not just cool, or something to geek out on- ok, maybe it is- but this post is coming from my iPhone. So what’s the point? I could have used the web browser, but this new app from Word Press allows photos to be inserted from the camera which helps […]