If your website experiences a decrease in organic traffic, you might ask yourself: “Did Google change its algorithm again? Or, is this just normal variance?” We know there are defined factors that Google uses to evaluate a website and determine which websites to show for specific search queries. The SEO landscape also changes frequently which causes […]
Keyword Basics: Branded vs. Non-Branded
Search queries are the voices of your customers. Choosing the right keywords for your campaign or optimization efforts is critical. The keywords you select will have a direct impact on how well you target your audiences and grow your business. Branded vs. non-branded keywords What is the difference? Branded keywords are used when searching for […]
4 Lead Management Challenges Facing Manufacturers & Their Channel Partners
Lead management for manufacturers and their channel partners is no easy task. At the manufacturer level, aggregating and organizing sales leads can be an arduous process, and subsequently formatting and cleaning those leads can be even more time-consuming. But even once these leads are cleaned, qualified and ready to distribute, most manufacturers don’t have a […]
AdvaMed President & CEO Scott Whitaker to participate in keynote interview at DeviceTalks Boston 2019
In a live interview at DeviceTalks Boston, AdvaMed president & CEO Scott Whitaker will provide a glimpse into what’s ahead for the medical device industry in 2019. Boston and Cleveland – WTWH Media and MassDevice.com announced today that Scott Whitaker, president and CEO of AdvaMed, will be a featured keynote speaker at DeviceTalks Boston 2019. […]
National Science Foundation’s Dawn Tilbury To Keynote at Robotics Summit & Expo
Assistant Director of the Directorate for Engineering at the National Science Foundation will discuss the Future of Work at the Human-Technology Frontier at international event for developers of commercial class robotics products and services Cleveland and Boston – Business-to-Business publisher WTWH Media announced that Dawn Tilbury, Assistant Director for Engineering at the National Science Foundation […]
Robotics, automation headline Fluid Power Technology Conference 2019
Cleveland and Milwaukee – WTWH Media, LLC, parent company of Fluid Power World, today announced that the 2019 edition of the Fluid Power Technology Conference will open with exciting keynote presentations highlighting how fluid power manufacturers can be leaders in robotics and automation technologies. The conference is slated for May 14-15 at the Milwaukee School […]
Visual & Voice Search: What Every Marketer Needs to Know
Alternative search methods are becoming increasingly popular and are expected to take off in 2019 among other digital marketing trends, including chatbots, artificial intelligence, and vertical video. Visual and voice search are already rather common. Think Siri, Alexa, and Google Lens. With these technologies already being used by various search engines and platforms, there is […]
3 Ways to Lower Your Website’s Bounce Rate
Bounce Rate is a metric that indicates the percentage of users who land on one of your web pages and then leave without visiting another page. In other words, a bounce is a single-page session on your website. A high bounce rate could indicate that users aren’t interested in your content or that the page […]
DeviceTalks Boston New Spring 2019 Dates
Following record-setting 2018 event, 2019 moves to new spring 2019 dates Cleveland, OH – DeviceTalks, the industry-leading event series for medical technology professionals, is proud to announce that its Boston 2019 show will be held in June and co-located with the Robotics Summit & Expo. DeviceTalks Boston, held this year in the Seaport District on […]
A B2B marketer’s guide to LinkedIn analytics
LinkedIn may have gained its reputation as a professional networking and job search platform, but its benefits in social media marketing especially in the business to business realm can’t be overlooked. When weighing the benefits of adding LinkedIn to your social media strategy consider these three metrics: Conversions Measuring conversions is a key metric important […]
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