3 Marketing Trends You Can No Longer Ignore
Media consumption is constantly evolving, and marketers must have increasing ROI to justify marketing investment. Keeping up with marketing trends is key to being able to do so. Below are three digital marketing trends that marketers can use to their advantage. 1. Artificial Intelligence Forward-thinking B2B marketers are already using […]
WTWH Media on the Inc. 5000 List 9 Times Running
WTWH Media Ranked Number 4922 overall, 55% 3 year growth and on the list for nine consecutive years Cleveland, OH – Inc. magazine ranked WTWH Media No. 4922 on its annual Inc. 5000 list, an exclusive ranking of the nation’s fastest-growing private companies. This is the ninth consecutive year WTWH […]
How to Improve Your Website for Conversions
Taking a structured approach towards conversions, can ultimately increase sales. That sounds ideal for any business, right? A conversion occurs when a user completes an action on your website. For example, signing up for your newsletter or latest whitepaper. By completing a conversion, the user is typically filling out a […]
Top 5 On-Page SEO Elements to Get Your Site Ranking
It’s no secret that search engine optimization (SEO) is a crucial part of every digital marketing strategy. Achieving high search engine rankings not only boosts organic website traffic, but also drives leads for your business. To put it simply, SEO can be split into two critical categories – on-page SEO […]
A Guide to Building a Social Content Strategy
Now is the time to build a social content strategy that aligns with your goals and breaks down barriers. Although it is important to have a presence – the right strategy is not jumping into creating an account for each social platform. If you really want to maximize your social […]
7 LinkedIn Best Practices for Your Brand
LinkedIn has over 500 million members worldwide, and while the number of users is reason enough to have a presence on the platform, what separates it from the other types of social media is that LinkedIn users are educated, affluent, professionals. 80 percent of B2B leads generated on social media […]
4 YouTube Studio Metrics You Should Pay Attention To
Social media is constantly updating. Whether it’s the character limit, privacy settings or analytics – it’s important to keep in the know. YouTube announced a few months back that it would be slowly transitioning its Creator Studio over to YouTube Studio. So, what’s the difference? Upon clicking on Analytics, users […]
Are You a Thought Leader? Here’s Why You Should Aspire to Be
Thought leadership is a tool that many marketers do not take full advantage of. It can be described as a type of content marketing where the talent, expertise, and experience that your employees possess is utilized to provide the best and deepest answers to your customers’ biggest questions on a particular […]
WTWH Media Announces Healthcare Robotics Engineering Forum
Inaugural conference and expo addressing healthcare robotics engineering challenges co-locates with DeviceTalks, a leading technical and business development event for the medical device sector. Cleveland and Boston – Business-to-Business publisher WTWH Media today announced the launch of the Healthcare Robotics Engineering Forum, an international conference and expo focused on […]
5 Reasons You’re Failing Miserably At Generating Qualified Leads
Efficiently and consistently generating qualified leads should be one of the core objectives of any marketing endeavor. New leads are the key to business growth, and without a continuous influx of fresh opportunities, even the most elite sales teams can fizzle out. With how integral lead generation is to an […]
Podcasting as a Marketing Tactic: What You Need To Know
Producing enough captivating, relevant content is a major challenge for many B2B marketers. With podcasts rising in popularity, they are now an important part of the marketing mix for a modern brand strategy. Podcasting is a great way to provide information, inspiration, and knowledge to your audience, all while remaining […]
WTWH Media announces 2019 LEAP Awards
Program plans to recognize excellence in engineering product design Cleveland – Business-to-Business publisher WTWH Media, LLC, has announced the launch of the second-year Leadership in Engineering Achievement Program (LEAP) Awards, a design engineering product competition that will honor the most exciting new products in a host of technology areas. The […]
How Marketers Can Build Trust Through Storytelling
We live in a busy, noisy world. To stand out as a brand, it is important to find that “wow factor” and build trust among your target audiences. These factors can be achieved through storytelling. Whether your objective is to grow an audience or sell a product or service, or […]
Cruise Co-Founder, President, & CTO Kyle Vogt to Keynote Robotics Summit & Expo
Business-to-business publisher WTWH Media has announced that Kyle Vogt, co-founder, president, and chief technology officer of Cruise, will deliver a keynote presentation at the Robotics Summit & Expo. The international event is focused on the technical issues involved with the design, development, manufacture, and delivery of commercial robots. The Robotics […]
DeviceTalks Partners with New England Healthcare Executive Network to Host Mergers & Acquisition Panel at DeviceTalks Boston
The New England Healthcare Executive Network will host a panel of leaders to discuss the topic of mergers and acquisitions in the medical device industry. Boston & Cleveland – For the third consecutive year, DeviceTalks has partnered with the New England Healthcare Executive Network at DeviceTalks Boston. At DeviceTalks […]
DeviceTalks Boston partners with not-for-profit veteran organization MVPvets
On the 75th anniversary of D-Day, DeviceTalks Boston will host a veteran’s career workshop in partnership with MVPvets Boston and Cleveland – DeviceTalks is proud to announce today a partnership with MVPvets, a not-for-profit group that assists and prepares transitioning military veterans for meaningful employment in life science companies. […]
WTWH Media Acquires EngineersGarage.com
Electrical engineering & academic site expands the EE World network audience Cleveland– Business-to-Business media company, WTWH Media announced it has acquired the website EngineersGarage.com. Founded in 2010, EngineersGarage.com provides electrical engineers and college students with high value unique content within the electrical engineering field. The site focuses on open source […]
How to Write Meta Descriptions for SEO
A meta description or meta description tag is an HTML attribute that summarizes the content of your web page. Search engines, like Google, display the meta description in the search results page for visibility and higher click-through rates. A meta description should be 160 characters long and persuade the reader […]
Robotics Summit & Expo Launches Academic Outreach Program
Program to accelerate the development of commercial robotics systems by providing complimentary and discounted registration packages for universities and research institutions to attend international robotics engineering event. Cleveland and Boston – Business-to-Business publisher WTWH Media today announced the launch of the Robotics Summit & Expo Academic Outreach Program. Under the […]
3 Ways to Increase Organic Traffic on Social Media
In recent years, social platforms have engaged more of a “pay to play” strategy for brands and businesses to reach their audiences. Social platforms, like Facebook, are prioritizing friends and family posts over company updates in the newsfeed. As marketers with budgets to adhere to, we strive to improve the […]