Bounce Rate is a metric that indicates the percentage of users who land on one of your web pages and then leave without visiting another page. In other words, a bounce is a single-page session on your website. A high bounce rate could indicate that users aren’t interested in your content or that the page […]
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DeviceTalks Boston New Spring 2019 Dates
Following record-setting 2018 event, 2019 moves to new spring 2019 dates Cleveland, OH – DeviceTalks, the industry-leading event series for medical technology professionals, is proud to announce that its Boston 2019 show will be held in June and co-located with the Robotics Summit & Expo. DeviceTalks Boston, held this year in the Seaport District on […]
A B2B marketer’s guide to LinkedIn analytics
LinkedIn may have gained its reputation as a professional networking and job search platform, but its benefits in social media marketing especially in the business to business realm can’t be overlooked. When weighing the benefits of adding LinkedIn to your social media strategy consider these three metrics: Conversions Measuring conversions is a key metric important […]
Robotics Summit & Expo Returns to Boston in 2019 and Co-Locates with DeviceTalks
Second year international technical design and development event for producers of commercial class robotics systems more than doubles size of expo floor, deepens coverage and co-locates with DeviceTalks, the leading business development conference for medical technologies sector. WTWH Media, LLC, parent company of The Robot Report, today announced the 2nd annual Robotics Summit & Expo will take […]
What Every Marketer Needs to Know About Customer Engagement
A new customer reality equals a new marketing reality. Engaging with customers on a digital front is crucial. I recently recorded a webinar on some best practices to help engage audiences on both a digital landscape and a more traditional targeting format. Here’s an overview of what I reviewed: What is customer engagement? It’s using […]
Google+ Cancellation: How Will it Affect Your Marketing Strategy?
Google announced that it will be shutting down Google+, its social network platform in August 2019. This will give Google+ users a 10-month period to migrate their data before the official shut down. The announcement came shortly after it was revealed that an undisclosed security vulnerability exposed users’ personal data on the platform. Google+ got its start […]
Getting Past the Hype About Customer Data Platforms (CDPs)
In today’s experience-driven, digital world your customers demand that you know who they are, what they’ve done and what they want across all channels. They demand a unified customer experience. However, this is impossible without unified customer data. But with data in disparate systems across your organization, it’s difficult to unify customer profiles and meet […]
9 Key Insights from Gartner’s Marketing Technology Survey to Help You Prepare for 2019
At the recent MarTech East conference in Boston, Bryan Yeager, research director with Gartner, reviewed nine key insights from Gartner’s recent marketing technology survey. Gartner surveyed 504 marketers across the US, Canada and the UK in companies with $500MM+ in annual revenue. Yeager shared the following: Insight 1: In the U.S., installations of ad tech […]
Harbor Communications Merges with WTWH Media, LLC
Parent company of Convenience Store Decisions and Club & Resort Business joins forces with an eight-time Inc. 5000 honoree. October 4, 2018 — Harbor Communications, a b2b media company focused on the convenience store, petroleum, foodservice, club and resort industries has merged with WTWH Media, LLC, an award-winning integrated b2b media company that has made […]
New expandable ad sizes for high impact messaging
WTWH now offers 2 new display products across most website properties. The new sizes involve producing two creatives per placement and can accommodate video and secondary assets to engage users on new products, whitepapers, special offers and other promotional messages. The first product is a 970 x 250 that when clicked expands or pushes down […]
