Communication, content, and engagement are all necessary when it comes to social media. With that in mind, it’s important to stay organized so all three of these are being executed. Along with our friends from Sprout Social, we’ve put together a list to help you stay organized while managing your accounts.
Social Media Calendars: Certain days can sneak up on you. When those days come, you don’t want to be scrambling to figure out what content is going out on social media. To help manage your accounts, use a social media calendar. The calendar allows you to organize your content for each day and social channel in advance – saving you a headache.
Twitter Lists: On Twitter, you can create lists compiled of Twitter accounts. These lists allow you to follow a specific group of people. For example, you can create lists of accounts to engage with, competitors, prospects, industry leaders, etc. These lists save you time and allow you to engage much easier.
While these lists are specifically for Twitter, you can still take the idea of listing accounts you want to engage with and apply that to other social platforms. An easy way to manage this is by creating a doc with account handles or URLs.
Schedule Ahead: When you’re working on multiple accounts or have responsibilities other than social media, time Is important. You don’t want to constantly be looking at the clock, waiting for a certain time of day to post. Save time and focus on other tasks by scheduling your social media posts ahead of time. You can do this with a social media management platform, like Sprout Social. This platform allows you to pull content from your social media calendar, pick a date and time, and a social channel(s) to post to.
Here are four tips from Olivia Jepson, Social Media Specialist at Sprout Social:
Time Block: Setting aside time to work on specific tasks is a productive way to prioritize your work and better plan your days. Instead of remembering what you need to do at the start of every day, look ahead in your calendar and carve out time to do specific tasks. This will provide the flexibility needed to reprioritize if timely projects pop up unexpectedly (which happens often in social!).
Build Up Content Sourcing Systems: Publishing a high volume of quality content is crucial to meeting our goals, and with an infinite amount of content sources available, it can be difficult to sift through the noise. Create a content curation system for your team, such as a dedicated Slack channel, where you can crowdsource user-generated content from events and team outings or industry content. This tactic makes social teams more accessible and allows them to efficiently publish content in a timely manner.
Create Social Media Templates: Templates are a great way to curate polished, on-brand content you can publish at a moments’ notice. They’re also a great way to maximize the bandwidth of your social and design teams, empowering you to create more content that is in-line with your brand standards. If you have your own designer or creative team, work with them to create a Keynote or Illustrator template that you can re-use. You can also use a tool like Canva to customize your own templates.
Collaborate with Other Teams: Building an authentic brand on social is a collaborative effort that often requires more input than just your social team. Meeting with teams across your organization to understand their goals will help you leverage those insights and further inform your own strategy. This deeper understanding of what different teams are working on will help you do more impactful work and will ensure you’re rotating through different kinds of content your audience wants to see.
How do you stay organized on social media? Let us know in the comments below.