When you’re scrolling through social media, you come across hundreds, if not thousands of posts. Many people don’t stop to read every single one. That means a lot of posts are not being seen. How do you solve this problem? Make attention-grabbing posts that include images, GIFs, and videos to gain the social media presence you’re looking for.
Another positive of using images, GIFs, and videos are social algorithms favor them. Each social platform has a different set of elements that make up the algorithm that determines what content is shown in personal feeds and search results. Study the social algorithms, include images, GIFS, videos, and other elements the algorithms are looking for and you’re off to a good start to increase your presence.
If you’re having trouble with social media presence, here are a few tools that can take your posts from being overlooked to being the life of the party.
If you have simple images that don’t stand out on social feeds, Ripl is an easy-to-use tool to help turn those images into short, eye-catching videos. Ripl is available for free, on both mobile and web, with 10 customizable templates. You are able to customize the text, color, music, and size of the template. If the free version doesn’t appease you, there is a pro version that features 200 designs, 150 fonts, and 250 music options for $14.99 or $119.88 for a year.
What do you need to do to create one of these videos? Head over to ripl.com and create an account. When you’re done, you want to click “start post from scratch” and scroll through the available templates. When you’ve chosen the template, the next step is to choose your image. Finally, fill in the text you would like in the video and customize your font, color, and add music if you’d like.
Canva is a versatile tool that allows you to create infographics, banners, presentations, brochures, social media graphics, and much more.
Canva has a free and paid version. The free plan includes two folders to organize designs, 1GB of storage, and access to over 8,000 templates. If you want to move to the paid plan you will have access to unlimited folders and storage, 400,000 free photos, illustrations, and templates.
Whether you’re a pro or a beginner, Canva is easy to use. First, you’re going to want to determine your goals and what platforms you’re going to use. Look through Canva’s categorized library of templates and choose the option that fits with your goal. When you decide on a template, it’s time to search or upload your visuals. Finally, decide on what you want to say. Choose your font, resize to fit various platforms, and the process is done.
GIPHY is a tool that allows you to take videos and images and turn them into GIFs. A GIF multiple frames encoded into a single image file that helps companies show personality, increase engagement, and promote products, services, and events. Like the other two tools, GIPHY is free. Not only can you create GIFs, but you can also browse their library and use those GIFs as well.
Following along with the trend of easy use, GIPHY only takes a few steps before you end up with an eye-catching GIF. Add a video file or YouTube link, edit the duration of the video to the part you’re looking to capture, add text, and click the “Create GIF” button.
Those are just three of many different tools you can find to help boost your social media presence. What tools are you using? Let us know in the comments.