Michael Griffin is a Senior Implementation Specialist at HubSpot. He is named as one of the Next Generation of PR Pros: 24 Young PR Pros to Watch by Arik Hanson. In recent years, Twitter has become crucial to a successful marketing strategy. Twitter not only supports content, but helps engage with customers and generates new […]
INBOUND15: The Intersection of Content & Social Media
Sonia Simone is the co-founder and Chief Content Officer at Copyblogger. Sonia writes about marketing, entrepreneurship, and the importance of creating better customer relationships. Sonia emphasizes the importance of giving your customers the greater voice in your business and always creating remarkable content. Her presentation, The Intersection of Content & Social Media was nothing short of inspiring. […]
4 Tips for B2B Social Media Success
Stacy Combest wrote this guest blog for Sonnhalter. It’s no secret that social media has become the major player in marketing, but with all the hype, there are still companies not ready to step up to the plate. In the beginning, business-to-consumer companies were reaping all the benefits of social media. Consumers were attracted to […]
3 Social Media Marketing Updates You Should Already Know About
The hardest part about working in social media marketing? The platforms are constantly updating… So what are the latest updates every social media marketing professional should already know about? Twitter Creates Personas to Help Advertisers Better Target Customers Twitter already offers ways to advertise to select audiences but now advertisers can select a demographic by choosing a persona […]
Social Media Basics: How to Create the Perfect Tweet
It might sound crazy but there really is a formula to create the perfect tweet, luckily it’s not actually a top secret formula. Keep the following tips in mind to create the perfect tweet and increase engagement! Includes a Shortened URL: The most important part of a tweet is the URL; this will enable customers to […]
#MediaCLE: How STACK Media Built a Video Empire
On April 15, three of the most successful digital media companies in Northeast Ohio came together to help the media professionals of tomorrow. Stack Media, WTWH Media and Content Marketing Institute partnered to bring students and young professionals together for #MediaCLE. #MediaCLE was designed for young marketers, journalists, designers and business professionals to see the opportunities in […]
#MediaCLE: 6 Steps to Building a Media Powerhouse from Scratch
On April 15, three of the most successful digital media companies in Northeast Ohio came together to help the media professionals of tomorrow. Stack Media, WTWH Media and Content Marketing Institute partnered to bring students and young professionals together for #MediaCLE. #MediaCLE was designed for young marketers, journalists, designers and business professionals to see the opportunities in […]
#MediaCLE: from Traditional Media to New Media
During this session at #MediaCLE, Jacquie Chakirelis shared some insight on the media field and how it is constantly changing. By starting your career in the media field, you are starting a journey. Remember to embrace and believe in your pathway because failure in inevitable. You will fail, learn lessons, and continue to make yourself a better […]
#MediaCLE: Panel – Journalism in Cleveland: Opportunities and Challenges
The #MediaCLE event is hosted by three of the most successful digital media companies in Northeast Ohio to help the media professionals of tomorrow. In this exclusive, one-day event, Stack Media, WTWH Media and Content Marketing Institute are partnering to bring students and young professionals together for #MediaCLE. #MediaCLE is designed for young marketers, journalists, designers […]
Social Media Marketing World: What Did We Learn?
Social Media Marketing World is the world’s largest social media marketing conference. The event took place in San Diego, California on March 25, 26 and 27, 2015. At Social Media Marketing World, we were able to learn from the leaders in the industry. What did those influencers have to say? A lot. Social media marketing is […]
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