Twitter Best Practices
Having a Social Media Marketing Plan for Twitter is important for all companies/brands. Here are some of the best practices to engage your audience more successfully: Listen and observe – Learn what other businesses are doing on Twitter and develop a content marketing strategy based on your company/brands. You can find […]
5 Best Practices for Facebook Success
-Have a complete profile. When creating a Facebook business page don’t forget to complete the ‘About’ section. Add a short company bio, select a category, include the date founded, and contact information. For bonus points there is also space to add company awards and a mission statement. Most importantly do […]
Using Pinterest As Your Next Marketing Platform
In this SlideShare presentation you’ll find out the “how” and the “why” behind using Pinterest as your next marketing platform.
Why Are Webinars So Effective?
Webinars are often used in B2B and have often been used as a tool to generate leads but there are many more benefits to webinars than generating leads. Content Marketing Institute research shows that B2B marketers rate webinars as one of the top 12 most frequently used tactics and is […]
How to Create Compelling Content Marketing at a Tradeshow… Quickly!
Utilize Twitter: Twitter is the best platform to utilize at conferences and tradeshows because it is a real-time newsfeed. Many events take advantage of this and create a hashtag for attendees to use while “live-tweeting” the event. To better engage in the online discussions create a focus list for the […]
Why You Need a Content Marketing Plan NOW
Why you need a content marketing plan NOW: Content marketing has taken the traditional marketing world by storm. More and more businesses are coming to terms with the undeniable ROI of brand journalism and thought leadership within the industry. They understand that consumerism has evolved, and that people […]
Winning with Digital Customer Experience (DCX): Strategy Session for Industrial Marketers & Sales
This webinar was recorded on November 13, 2014. Fill out the form below to view the presentation. Industrial buying has changed. Manufacturers must match today’s digitally-driven buying process. Delivering an exceptional online customer experience is essential to compete and win business. This 30 minute session will show you how winning companies […]
What is the ROI of Social Media Marketing?
Marketing departments are often asked to justify the time, energy and costs associated with maintaining their social media marketing strategies. Measuring the ROI of social media marketing is a tricky task. While some aspects of social media marketing can be measured using analytics, there are also many benefits that are […]
Pinning for B2B: 7 Tips to Get Your Business Started on Pinterest
Valued at $5 billion, Pinterest’s popularity is undeniable. The visual social platform has exploded – and marketers have taken notice. According to Business Insider, “Pinterest drives 7.10% of Web traffic that sites receive, second only to Facebook (21.25%), and leagues ahead of other social sites like Twitter, Reddit, StumbleUpon […]
#CMWorld: B2B Blogging Driven by Employees
Rick Short, Director of Marketing Communications for Indium Corporation shares how Indium created a successful B2B content marketing strategy at Content Marketing World. Indium began with a goal to “own” a platform as a thought leader for their industry. They realized and understood the fact that people want to talk […]
#CMWorld: Turning Fans into Profits with Facebook Ads
Jon Loomer, owner of JonLoomer.com shares the strategies he used to turn Facebook fans on his Jon Loomer Digital page into profits. Check out the key takeaways tweeted during Jon’s session at Content Marketing World in this Twitter Recap. [View the story “#CMWorld: Turning Fans into Profits with Facebook Ads” […]
#CMWorld: How Google Views Your Content: The 10 Most Common SEO Mistakes Content Marketers Make
Stephan Spencer, Author of “Google Power Search” shares the top 10 SEO mistakes from content marketers at Content Marketing World 2014. If you are doing any of the following in as part of your content marketing, stop! Going for likes, not links Misplacing content Targeting the wrong audience Not utilizing […]
#CMWorld: Implementing a B2B Content Marketing Strategy from Scratch
Emmanuel Laroche, VP Marketing & Consumer Insights for Symrise NA shares his tips for content marketing success based on Symrise’s content strategy at Content Marketing World 2014. Before beginning they determined their objectives, which were to become a thought leader, provide value to customers and potential customers and to create […]
#CMWorld: How to Write Blog Posts that Get Read & Shared
Gini Dietrich, author of Spin Sucks shares her tips to write blogs that get read and shared. One of the best tips of the day to get people to share your content? Include them in it! Include thought leaders in your blog posts and they will want to share it. […]
#CMWorld: Planning Content for Revenue, Relevance & Customer Engagement
Peter O’Neill, VP & Principal Analyst for Forrester Research GmbH, explains how to plan and create content to ensure revenue, relevance and customer engagement. Today, marketers are using digital content to engage with customers earlier in the buying decision which affects the sales force. The sales team needs to be […]
Content Marketing World 2014: Kickoff Twitter Recap
[View the story “Content Marketing World 2014: Kickoff Twitter Recap” on Storify]
Updated Twitter Analytics: All Users Now Have Access
Twitter has opened access to analytics to all accounts! This is music to my ears as a social media marketer. Access to Twitter analytics for all of my accounts will allow me to better measure ROI. I am looking forward to seeing a detailed overview of which tweets receive the […]
Banner Ads Best Practices
Banner ads can be an effective advertising tool if used correctly. Readers will only glance at your ad for a short time, make sure they click with these four banner ads best practices: Simple Design: Banner ads are typically small so don’t overload them with too many details. Use colors […]
WTWH Media Takes on the ALS Ice Bucket Challenge
Have you seen those crazy people all over your Facebook dumping water on their heads? It’s known as the Ice Bucket Challenge for ALS. If you’re nominated by a Facebook friend you have 24 hours to dump a bucket of water and ice on your head or donate $100 to […]
SEO Basics for Beginners: 3 Easy Tips to Improve SEO
SEO Basics: What is SEO? SEO is an abbreviation for Search Engine Optimization. SEO is the strategy of optimizing a website for search engines to help drive traffic. Using keywords and phrases throughout a website helps improve a company be found through a search engine. Having relevant and easy to […]