WTWH Media Marketing Lab WTWH Media Marketing Lab
  • Blog
    • Social Media
      • Facebook
      • LinkedIn
      • Pinterest
      • Twitter
      • YouTube
    • Marketing
      • Content Marketing
      • Email Marketing
      • Online Marketing
      • Search Marketing
      • SEO
    • WTWH News
  • Media Guides
    • Design Engineering | Robotics | R&D
      • Design World
      • EE World Online
      • Fluid Power World
      • R&D World Media
      • Robotics Network
    • Life Sciences
      • Medical
      • Pharmaceutical Network
    • Retail | Hospitality | Food Service
      • Club + Resort Business
      • CStore Decisions
      • FSR Media Guide
      • QSR Media Guide
    • Renewable Energy
      • Solar Power World
      • Windpower Engineering & Development
  • Print Ad Submissions
    • Print Ad Specs
    • Print Portal User Registration
  • Resources
    • AI for Marketing
    • Subscribe to Our Newsletter
    • Webinars
  • Contact Us
    • Company Directory
    • General Request
    • Job Opportunities
    • PR Submissions
    • Subscription Services
    • DesignFast Data Request
  • Request Proposal
  • November 17, 2015
  • Jen Kolasky
  • 0 Comments
  • 647 Views
  • 0 Likes
  • Content Marketing, Email Marketing, Events, Social Media

#NicheEventFest – Event Marketing

danaDuring my first session at #NicheEventFest Dana Teague spoke about event marketing. Dana Teague oversees Informa, Global Exhibitions’ Design Group which includes Surfaces, StonExpo, TileExpo, Dwell on Design Los Angeles and Dwell on Design New York – all leading events in their industries. She currently serves on the board of the Society of Independent Show Organizers (SISO).

Here are some of the key takeaways from this valuable session: 

“Marketing is about communicating the value of your value or service.

Branding: Its not a logo, identity, or product. A brand is a feeling about a product, service, or organization. Is your brand recognized? What do your customers say about your event?

  • Build trust with your customers – build a community. They love to be with like minded people. Align with other trustworthy organizations.
  • Build a charismatic brand – Who are you? What do you do? Why does it matter?
  • Innovate – How do you know when an idea is innovative? When it scares the HECK out of everybody.
  • Validate – Include your audience by using focus groups, surveys, one on ones, or call them directly. It’s better the rough answer to the right question than a detailed answer to a wrong question.

UntitledWhat is Niche Marketing? A subset of the market on which a specific product is focusing. It includes more targeted customers and less competition.

  • Find your niche
  • Understand your niche
  • Create/find the product
  • Build a marketing campaign
  • Make money $$$$

“Make yourself valuable, stay focused, gain trust of the audience, be seen as an industry expert.”

Marketing Alliances / Partnerships: a smart collaboration of two or more to develop a mid-term or long-term campaign to meet respective business goals. It can brings companies that may not normally compete together – each with its own brand equity and distribution.

E-marketing / Social Marketing: There are many benefits including: fast, 24/7, global, smart/relevant, and the only cost is time. Make sure that your event marketing strategy includes web, email, and social media.

Content Marketing: 

What makes good content?

  • Entertains as well as informs
  • Helps people do their jobs
  • Blows peoples socks off, then sells them slippers

Bad content will result in diminishing returns:

  • Less traffic
  • Greater number of “unsubscribes”
  • Fewer page views
  • Fewer opens, click-throughs, downloads
  • Fewer leads
  • Less money

Stay tuned for more upcoming blogs about my #NicheEventFest experience. Follow me on twitter @wtwh_jen for up to date news!

Share
Prev PostWTWH Media Publishes the Big 100 – a Comprehensive Guide to the World’s Top 100 Medical Device Companies
Next Post#NicheEventFest – Event Operations
Related Posts
  • qsr evolution conference
    The Coca-Cola Company Signs on as Founding Sponsor of the QSR Evolution Conference and NextGen Restaurant Summit March 9, 2023
  • User Behavior and User Experience
    How to Optimize for User Behavior and User Experience March 3, 2023

Leave a Comment Cancel Comment

You must be logged in to post a comment.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

WTWH Media LLC, an 10x Inc. 5000 honoree, is an integrated b2b media company serving the electronics, design engineering, hospitality, life sciences, renewable energy, retail and robotics markets with more than 80+ web sites, 12 events, 9 branded publications and custom digital marketing services. More at WTWH Media

WTWH Media Brands

  • Club + Resort Business
  • Convenience Store Decisions
  • DesignFast™
  • Design World
  • EE World Online
  • Fluid Power World
  • FSR®

 

  • LeadLift™
  • MassDevice
  • QSR®
  • R&D World
  • Solar Power World
  • The Robot Report
  • Windpower Engineering & Development
Copyright © 2023 · WTWH Media, LLC. All Rights Reserved | Privacy Policy