#MediaCLE: Panel – Journalism in Cleveland: Opportunities and Challenges
The #MediaCLE event is hosted by three of the most successful digital media companies in Northeast Ohio to help the media professionals of tomorrow. In this exclusive, one-day event, Stack Media, WTWH Media and Content Marketing Institute are partnering to bring students and young professionals together for #MediaCLE. #MediaCLE is designed […]
Social Media Marketing World: What Did We Learn?
Social Media Marketing World is the world’s largest social media marketing conference. The event took place in San Diego, California on March 25, 26 and 27, 2015. At Social Media Marketing World, we were able to learn from the leaders in the industry. What did those influencers have to say? A […]
#SMMW15: Advanced Twitter for Business: Strategies to Grow Community, Generate Leads and Drive Sales
Pam Moore is the CEO and founder of Marketing Nutz, a full service experiential social brand, conversion optimization and digital marketing agency. Pam is ranked by Forbes as a Top 10 (#5) Social Media Woman and Top 10 Social Media Power Influencer. Pam emphasizes that what you do off […]
#SMMW15: Business Blogging 2015: What Works Today
Brian Clark is founder of Copyblogger.com and CEO of Copyblogger Media, and a serial entrepreneur. With Copyblogger Media, Brian seeks to empower online writers and content producers to command attention, create engagement, and influence people as powerful players in the new media revolution. What is social media marketing? Conversation Listening Service […]
SMMW15: How to Sell with Twitter: Techniques that Work
How to Sell With Twitter: Techniques that Work Kim Garst: Kim is author of the forthcoming new book Will the Real You Please Stand Up: Show Up, Be Authentic and Prosper in Social Media, as well as The Quick and Easy Guide to Branding Your Business and Creating Massive Sales […]
#SMMW15: Social Media Marketing: What’s Next?
Mark Schaefer is a globally-recognized blogger, speaker, educator, business consultant, and author who blogs at {grow} — one of the top marketing blogs of the world. He specializes in social media training and clients include both start-ups and global brands such as IBM, AT&T, Johnson & Johnson, Adidas, and the UK […]
#SMMW15: Advanced Blogging: 7 Ninja Tactics You May be Missing
Advanced Blogging: 7 Ninja Tactics You May be Missing Leslie Samuel: Leslie is the owner of Become A Blogger and the host of the Learning With Leslie podcast, where he helps people create their own blogging experience by taking advantage of technology. He is also the founder of Interactive Biology, […]
#SMMW15: How to Become a ROI Driven Marketer
Nichole Kelly is author of How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI. She is also president of SME Digital, a division of Social Media Explorer. There is one thing holding marketers back: an innate fear of failure. Instead, we need to take […]
#SMMW15 Panel: is Content Killing Social Media?
During this session Mari Smith, Guy Kawasaki and Christopher Penn debated and shared insights about whether content marketing is killing Social Media. Mari Smith: Mari is a leading social media strategist, widely recognized for her Facebook marketing expertise. She is author of The New Relationship Marketing and co-author of Facebook Marketing: […]
#SMMW15: How To Set Up A Content Framework That Serves Your Business
In this session Chris Brogan (co-author, The Impact Equation) acted as a guide, instructing the audience on how to construct offerings that resonate with potential buyers. He explained how to create effective content, build the systems to promote your business and keep it all running smoothly. The heart of the […]
#SMMW15: The Secret Sauce in Your Content Barbecue
Ann Handley is the author of the book Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content and co-author of the best-selling Content Rules. Cited in Forbes as the most influential woman in social media and recognized by ForbesWoman as one of the top 20 women bloggers, she is […]
#SMMW15: The Power of Twitter: 140 Characters Can Make or Break Your Brand
Joel Comm: Joel is the co-author of Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time. A pioneer of the world wide web since 1995, Joel’s knack for spotting the next big thing has made him a leader in social media, online video, iPhone apps, software development, […]
#SMMW15: SlideShare & LinkedIn Techniques That Will Make Your Competitors Cry
LinkedIn, the leading content marketing platform for B2B marketers (and quickly-growing B2C platform) is being used in ways that weren’t even imagined a year ago. In this session, Todd Wheatland (author, The Marketer’s Guide to SlideShare and The New Rules of Recruiting) shared the six hottest new techniques for getting […]
#SMMW15: How to Get More Sales, Engagement, Leads on Facebook
Awesome tips on How to Get More Sales, Engagement, Leads on Facebook from Brian Carter: Brian is the #1 bestselling author of, The Like Economy and Facebook Marketing and the recently released, The Cowbell Principle. As a 15 year digital marketing veteran he has developed strategies and helped build social marketing fan […]
#SMMW15: Google+ Ninja Tactics
Google+ Ninja Tactics: Maximize your Google+ Tactics Lynette Young: Lynette is the founder of Purple Stripe Productions and acting director of Marketing Technologies at Mingl Marketing. She works with brand agencies, in-house staff and career-minded professionals to develop and effectively deploy strategic and tactical initiatives to gain exposure, attract talent, […]
#SMMW15 – Keynote: Michael Stelzner
Keynote speaker, Michael Stelzner: Michael is the founder and CEO of Social Media Examiner (one of the world’s largest business blogs) and hosts the popular Social Media Marketing podcast. His books include Launch and Writing White Papers. He also authors the popular Social Media Marketing Industry Report (approaching its seventh year of publication) 8 New Trends Youtube […]
Why Am I Losing Facebook Likes?
Facebook is spring-cleaning! If you notice a significant drop in your company’s Facebook page likes this week don’t panic. Facebook announced plans to begin removing likes on Pages from accounts that have been voluntarily deactivated or memorialized. Drops have already started and will likely continue over the next several […]
How to Boost Organic Reach on Facebook
Facebook has made it almost impossible to reach your audience organically. Or so they want you to think. We started hearing about the decline of organic reach on Facebook around the end of 2013. By the beginning of 2015, pay-to-play became a necessity. You will not reach the same number […]
Google and Twitter Partner Up, Again
Many of you may remember when you could view tweets in real-time through Google’s search engine. For those of you who don’t, myself included, a little back story is needed. In 2009, Google and Twitter struck a deal to allow tweets in the search feed. Google search become a right-this-minute […]
#MediaCLE: How to Launch Your Own Media Property or Grow Your Media Career in NEO
On April 15, three of the most successful digital media companies in Northeast Ohio are coming together to help the media professionals of tomorrow. In this exclusive, one-day event, Stack Media, WTWH Media and Content Marketing Institute are partnering to bring students and young professionals together for #MediaCLE. #MediaCLE is […]