SEO Basics: What You Need to Know

What is search engine optimization? SEO is used to improve website rankings on search engines and drive traffic. You can optimize your site by going into the backend of the website (often referred to as ‘on-page SEO‘) or by promoting the site using link building or social media marketing. [bctt tweet=”SEO is one […]
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Google and Twitter Partner Up, Again

Many of you may remember when you could view tweets in real-time through Google’s search engine. For those of you who don’t, myself included, a little back story is needed. In 2009, Google and Twitter struck a deal to allow tweets in the search feed. Google search become a right-this-minute […]
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SEO Basics for Beginners: 3 Easy Tips to Improve SEO

SEO Basics: What is SEO? SEO is an abbreviation for Search Engine Optimization. SEO is the strategy of optimizing a website for search engines to help drive traffic. Using keywords and phrases throughout a website helps improve a company be found through a search engine. Having relevant and easy to […]
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link-building

Are SEOs Working on the Wrong Things?

Earlier this week, Google’s Matt Cutts released a new Webmaster video addressing some misconceptions about the SEO industry. While he addressed a couple of topics, the one item from the video that jumped out concerned SEOs and link building. According to Matt, SEOs might be focusing too much on link […]
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404 Errors – What To Do?

What is a 404 Error? A 404 error message -“file not found” – is an HTTP status code indicating that a server couldn’t find a particular requested page. This error can occur for a variety of reasons: – a user types in an incorrect version of a URL – an […]
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title-tag-example

What is a Title Tag?

Page titles are an important aspect of SEO. Technically, the title tag defines the title of an online document and tells the browser what to display in its title bar.  It is part of the head section and is a required element for all HTML documents. Next to the page’s […]
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On Page SEO Basics – 6 Quick Tips

When it is time to publish a new blog post online, here are a few basic on page SEO items to consider when posting: 1. TITLE TAG – The title tag of the post is one of, if not the most important of the on page items for the search […]
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let's recap

SES Chicago 2012 Recap from a Social Media Marketer

I was lucky enough to attend the SES Chicago (Search Engine Strategies) conference this last week, and I wanted to share with you a few nuggets of information that I found worthwhile. While a majority of the SES Chicago sessions weren’t quite up my social media-alley, there were many take-aways […]
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Inc. Interview: Engineering Site Gets Video Results

With Engineering Watch™ HD, our engineering video site, we recently starting pushing videos direct to Google via XML sitemaps using MRSS and the result was impressive. We’ve always done a ton of on-page SEO, but the added push of a specialized sitemap submission produced excellent results. So for a bit […]
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SEO-IZING Engineering Video

Along with the new HD Engineering Watch™ Video site, we’re working with our video partner on pushing all videos to be indexed by Google, Yahoo, and others. This special XML site map and media feed based off our custom database provides the information to better position video in the search […]
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Advanced SEO Webinar

Earlier this month we hosted another great SEO webinar with Wpromote and the presentation is now available for download. The Webinar covered : • Buying a Domain Name Today • Blogging for Rankings • Multiple Sitemaps • Unix vs Windows • Three Main SEO Areas • The Five Minute Audit
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