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doing social media right
  • April 27, 2012
  • WTWH Editor
  • 0 Comments
  • 1996 Views
  • 0 Likes

12 Examples of Twitter Done Right In the Manufacturing and Engineering Industries

Social media is for everyone, even for B2B manufacturing & engineering companies. I’ve compiled 12 companies in the manufacturing and engineering space who I think are doing a great job on Twitter.  They are in no particular order, and I judged them off of how well I think they are […]
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How to get more likes for my business page
  • April 13, 2012
  • WTWH Editor
  • 2 Comments
  • 1149 Views
  • 0 Likes

Simple Social Media Lesson: How to Get More Likes

I was reading The Oatmeal today and I came across a comic of theirs that gives a “colorful” explanation of how to gain likes on Facebook. I wanted to expand a little bit on their take and show that the same principle applies to any social media network. (For a […]
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Twitter user being sued for $340,000
  • March 9, 2012
  • WTWH Editor
  • 2 Comments
  • 799 Views
  • 0 Likes

Twitter Lawsuit May Hold Future of Social Media In Its Hands

In December 2011, a court case was filed against writer Noah Kravitz who was being sued by his former employer for $340,000. What sets this lawsuit apart from others, however, is that it was over his Twitter account. While working for reviews website Phonedog, Kravitz had built up his editorial […]
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A Social media manager
  • March 2, 2012
  • WTWH Editor
  • 3 Comments
  • 1438 Views
  • 0 Likes

A Typical Day for a Social Media Manager [Infographic]

When I was asked to manage the social media platforms for my company, I was more than excited for the opportunity. Who wouldn’t like to play on Facebook, Twitter, and LinkedIn and get paid for it? Little did I know that being a social media manager is more than a […]
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  • February 24, 2012
  • WTWH Editor
  • 0 Comments
  • 905 Views
  • 0 Likes

How Twitter Advertising is Changing the Game for Small Business

Small to medium-sized business are about to get a leg-up in the Twitter department as Twitter has announced that it will begin self-serve advertising starting in late March. Twitter advertising up until now had to be done through a sales representative. The new advertising service will allow users to buy […]
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Why is there a period before your twitter handle?
  • February 17, 2012
  • WTWH Editor
  • 12 Comments
  • 4438 Views
  • 2 Likes

Why Is There A Period Before My Twitter Handle? – Public vs. Private Tweets

When I was new to Twitter, I kept on seeing a “.” (period) before certain Twitter handles and I could not figure out why for the life of me.  I knew that you could mention someone in a tweet by putting an “@” symbol before their Twitter handle, yet I […]
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Social Media Funnel
  • February 3, 2012
  • WTWH Editor
  • 1 Comment
  • 1045 Views
  • 0 Likes

Where Should I Begin With Social Media? – The Social Media Funnel

If you’re like me, social media has become a part of your everyday life, and it seems as if it’s here to stay.  While many businesses dove right in and got their feet wet, there are still many others (especially in the B2B side of business) who are reluctant to […]
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tweetchat for design world
  • October 18, 2011
  • WTWH Editor
  • 0 Comments
  • 505 Views
  • 0 Likes

Join Design World for its Tweet Chat: Is the Internet Making Engineers Dumb?

Join Design World on Wednesday, October 19th, for the Design World Tweet Chat. Our entire editorial team will be tweeting with you on the topic of “Is the Internet Making Engineers Dumb?”. (If you’re not sure what a tweet chat is, you can read the blog post #Tweetchatting For Beginners […]
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tweetchat bubble
  • October 18, 2011
  • WTWH Editor
  • 0 Comments
  • 1017 Views
  • 0 Likes

What Is A Tweetchat?

Think that Twitter is irrelevant?  Think again. Think that Twitter is just for spamming?  You’re wrong. Think that Twitter is not for the average Joe? You may be surprised. Florida Governor Rick Scott recently held a town hall meeting in his bedroom with over 5,000 people.  Using Twitter, Gov. Scott […]
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world's largest cocktail party twitter
  • August 3, 2011
  • WTWH Editor
  • 6 Comments
  • 1214 Views
  • 0 Likes

How To Properly Mingle In The World’s Largest Cocktail Party Called Twitter

In the realm of social media, I enjoy likening Twitter to the world’s largest cocktail party; you have this giant room in which there are millions of people talking, and it is easy for one to become lost and/or overwhelmed. People I have met that are disgruntled with Twitter often […]
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is social media a fad?
  • April 14, 2011
  • WTWH Editor
  • 1 Comment
  • 1926 Views
  • 0 Likes

Is Social Media a Fad?

While I was out in the Twitterverse, I came across a youtube video that was very powerful.  It basically starts out with the question “Is social media a fad?”; from there, it goes to illustrate how social media has taken over the cyber world and is revolutionizing the way we […]
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cobra
  • March 29, 2011
  • WTWH Editor
  • 3 Comments
  • 1298 Views
  • 0 Likes

Social Media: The New PR Fire Extinguisher

So today I came across an article about a deadly venomous snake that is missing from the New York City Zoo.  This Egyptian Cobra, which can easily take down an elephant within hours (not to mention a human within minutes), has been missing for a few days now, and zoo […]
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bit.ly fish
  • February 28, 2011
  • WTWH Editor
  • 1 Comment
  • 2138 Views
  • 0 Likes

Using Bit.ly To Track Your Twitter ROI

People tell you that your business should be on Twitter, but as a marketer, you are pressed to show that Twitter has a positive ROI.  You put out tweets with links, but how can you tell if people are reading your tweets? If you are familiar with the Twitter world, […]
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tweetchat for design world
  • January 28, 2011
  • WTWH Editor
  • 0 Comments
  • 696 Views
  • 0 Likes

Design World Tweet Chat: The Internet & Deep Thinking

Join Design World on Wednesday, February 2nd, for the inaugural Design World Tweet Chat. Our entire editorial team will be tweeting with you on the topic of engineering education. (If you’re not sure what a tweet chat is, I wrote a blog #Tweetchatting For Beginners, which you can check out […]
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  • January 4, 2011
  • Marshall Matheson
  • 1 Comment
  • 613 Views
  • 0 Likes

What’s your number?

I stumbled upon Klout a while back – found it somewhat intriguing.  Their tech aims to rank folks according to their actions on Twitter and also Facebook. So through an algorithm of post content, re-tweets, followers and syntax you get to some number out of 100 ranking your influence and reach. I ranked a […]
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Twitter and Facebook
  • December 17, 2010
  • WTWH Editor
  • 0 Comments
  • 739 Views
  • 0 Likes

Twitter > Facebook? For Marketers, Yes Indeed

Seventy-eight percent of all social media traffic goes through Facebook, while Twitter is a measly 5%. Although, despite the market share, a study by Social Twist says the better bet is to use Twitter for marketing and NOT Facebook.After analyzing more than one million links on both Facebook and Twitter, researchers found that Facebook’s shared links average only 3 clicks, while on the other hand, Twitter generates an average 19 click-throughs every time a link is embedded into a tweet.
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  • April 1, 2010
  • Marshall Matheson
  • 0 Comments
  • 580 Views
  • 0 Likes

Engineering Exchange Site Reaches 6K Members

Hanging out and monitoring the site today, we just hit member number 6,000 active on the Engineering Exchange. Typically we might celebrate at a number like 1oK, but I thought it was worth a post – here’s why. Taken with our Linkedin Groups, Facebook fans, and Twitter Followers our direct […]
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  • October 13, 2009
  • Marshall Matheson
  • 0 Comments
  • 731 Views
  • 0 Likes

Full Press Twitter

My first post on Twitter here was October 2008, so a year later its amazing to see whats happened in the twitterverse. In the meantime, from a Design World / WTWH Media standpoint, we’ve turned on everyone to engage and participate. There is every reason for us to engage and […]
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  • October 28, 2008
  • Marshall Matheson
  • 0 Comments
  • 554 Views
  • 0 Likes

MicroBlogging

Tweet – this seemed over the top at first glance. I am not that obessesive, however on second and third pass evaluation, Twitter may aleviate certain blogging issues among other things. Often the challenge is blog block and delayed posts. Concidering Tweets can only be 140 characters, posting should be […]
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