Infographic: What You Need to Know About Twitter Hashtags
Twitter Hashtags are one of the most overlooked yet powerful factors of any tweet. They can connect people from the four corners of the globe and rally them behind a particular subject or topic. Linda Cheung, a woman who wanted to attend the LEX conference but was unable to do so, […]
10 Social Media Best Practices for Businesses
Social media has carved out its niche in business, and now that people and companies are there, they’re trying to learn how to properly use it. I’ve compiled a list of ten do’s and don’ts of social media best practices for business. Do’s 1) Use Social Media as a […]
9 Simple Calculations to Help You Measure Social Media ROI
Determining your social media ROI can be very difficult and frustrating. No one has been able to come up with a one-size-fits-all solution, and I attribute that primarily to the fact that everybody has different goals of what they want from social media. Below, I’ve posted nine simple calculations that […]
How To See Klout Scores In Twitter
Klout, the popular site for measuring a person’s online social media influence, released a Chrome extension that allows you to view people’s Klout score within the Twitter interface. The extension adds a persons Klout score within their tweet when looking at your Twitter timeline. This is a great tools for all you […]
One Hashtag Can Go A Long Way
The picture below is the reason one of our three publications, Solar Power World, was the first to break the news that General Motors would be joining Solar Energy Industries Association (SEIA). (Tweet this) We were attending PV America in Philadelphia in which I attended to learn more about the […]
Top 10 Reasons Why People Unfollow You On Twitter
This is a post that is well-overdue and I need to get it off of my chest. I’m very selective with who I follow on Twitter, I don’t want my feed cluttered with junk that I don’t care about. The following points are the top 10 reasons why I unfollow […]
SES Chicago 2012 Recap from a Social Media Marketer
I was lucky enough to attend the SES Chicago (Search Engine Strategies) conference this last week, and I wanted to share with you a few nuggets of information that I found worthwhile. While a majority of the SES Chicago sessions weren’t quite up my social media-alley, there were many take-aways […]
Social Media Usage on the Rise In the Workplace (Infographic)
Social media use is on the rise in the workplace, a study says, and it doesn’t look as if it’s going away anytime soon. Garnter Technology Research recently conducted a study of 1,100 people about the use of social media within their workplace, and the results might surprise you. One […]
How to Get More Twitter Followers Organically – Twitter for Business 101
Part 5 of 5 in a series of blog posts on how to use Twitter for business. This post covers easy ways to promote your Twitter handle and get more followers. More often than not, the first question I hear about Twitter is “How do I get more followers?” I […]
Content Marketing World 2012
Content Marketing World was my first conference I ever attended. For my first conference I’d say it was a success – I got a high-five from Rick Springfield, I sat front row while Jack Hanna brought his animals out and gave one of the best speeches I’ve ever heard and […]
How to Get More Retweets – Twitter for Business 101
Part 4 of 5 in a series of blog posts on how to use Twitter for business. This post covers effective ways to get more retweets and spread your Twitter message. Isn’t the point of SOCIAL media to invoke a SOCIAL network of interconnected people and help spread your message like wildfire outside […]
Five Easy Steps To Engage Your Audience – Twitter for Business 101
Part 3 of 5 in a series of blog posts on how to use Twitter for business. This post covers five easy steps to engage your audience. The right content converts people into customers, and turns customers into advocates. Every marketer dreams of being able to engage with their target audience […]
17 Must-Know Twitter Search Tricks for Marketers
Twitter is an invaluable tool for marketers. It is an amazing resource to get unsolicited and candid feedback about your company/product, as well as respond to situations that can be easily fixed. However, your tool is only as good as you know how to use it. Here are 17 Twitter […]
How to Customize Your Twitter Profile – Twitter for Business 101
Part 2 of 5 in a series of blog posts on how to use Twitter for business. This post covers how to properly customize your profile for your business. Your Twitter profile is essentially your home page on Twitter. If you fail to customize and brand your Twitter profile, you’re […]
What Is A Tweet? – Twitter for Business 101
Part 1 of 5 in a series of blog posts on how to use Twitter for business. This post covers what is a tweet and explains its many parts. Tweets are the building blocks of your communications on Twitter. You’ll be surprised by how much you can say with 140 […]
30 Must-Know Twitter Abbreviations and Acronyms
If you’re new to Twitter (heck, even if you’re a veteran), the number of acronyms people use on the popular social media channel is astonishing. People regularly use and create new acronyms and abbreviations on Twitter because of the 140-character limit. I have compiled a list of what I believe […]
70% of Complaints on Social Media are Ingnored, Study Says
When customers aren’t happy with a brand or product, you can bet your money that they will tell someone about it. Thanks to the social media boom, consumers now have an easily-accessible and seamless way to let the company know about their gripes. You would assume that companies leverage social […]
The 2012 Social Media Landscape [Infographic]
As we all know, Social Media has become a booming business, and it doesn’t’ take long to realize that there are tools for just about everything. I recently found this infographic from Buddy Media which gives you a quick snapshot and road map of the social media landscape and some […]
New Harvard Study Shows Why Social Media Is So Addictive for Many
A recent study by Harvard University shows evidence as to why social media platforms such as Facebook and Twitter are so popular and highly addictive for many people. With the theoretical question of why people are compelled to share everything about themselves and their lives on mediums like Foursquare, Instagram, […]
5 Simple Ways to Make Me Hate Your Brand on Social Media
I think we’ve moved past the phase of social media being the “new” thing for businesses as most have begun or fully entrenched themselves within it. Unfortunately, many companies have dove into the social media pool with no idea how to properly swim, and now they just look like fools. […]