New Twitter Design and Layout
Twitter is Testing a New Design At a recent team meeting we were discussing new changes in the social media world, and Twitter’s new layout was a hot topic. When I complained about how drastically different my profile page was and no one shared in my complaint I was slightly […]
How to Use Facebook Insights To Answer Facebook Marketing Questions
Facebook insights are robust and filled with a lot of great information that can help marketers fine-tune their Facebook marketing efforts. The problem, as with most things that are complex and data-filled, is being to able to sift through that data and find the information that will help you answer […]
Webinar: How to Begin and Win With Content Marketing
Webinar was March 28, 2014. Fill out the form below to watch the webinar on demand. 93% of B2B marketers are using content marketing to some degree, but what exactly is content marketing and how can it work best for me? In this webinar, social media experts Heather Centorbi and […]
Social in 60: How to Improve Upon Your Current Content Marketing
https://www.youtube.com/watch?v=_kZblNSGbGI&feature=youtu.be In the last #Socialin60 I discussed how your company can lead the pack in content marketing. Now we’ll discuss how you can improve upon your content marketing and keep up that lead. With 93 percent of B2B marketers using content marketing to some degree, everyone should have at least […]
3 Insanely Easy Ways To Make Your Blog Posts More Interactive
Blogging is becoming more and more essential for businesses to stay on top of their game, especially when it comes to their content marketing strategies. As I read blogs, I’ve notice three things that most people DON’T do that could help improve interaction within the posts, boost social sharing, and […]
Social in 60 Seconds: Content. Content. Content.
In this #SocialIn60 we discuss content marketing in the B2B industry. https://youtu.be/NZu7gs0OdM4 Content marketing is the process of increasing sales by delivering high quality content to your customers and creating a dialogue and a relationship between your brand and your customers. So how can your company lead the pack in […]
8 Reasons Why SlideShare is Important for Social Media Marketing
Social media marketing is here to stay, and I think most marketers have come to accept that and embrace it. Many companies are learning that social media platforms are a great catalyst in which to distribute their message and get their content out to the end user. While Facebook, Twitter, […]
Social in 60 Seconds: The Latest on Vine, Pinterest and Facebook
The first #Socialin60 has arrived! For this series I cover the latest changes in social media including Vine, Pinterest and Facebook. https://www.youtube.com/watch?v=HBiStH8KlD0&feature=youtu.be Image recognition is one of my biggest pet peeves with Pinterest, the website that allows users to collect photos of their favorite recipes, home décor and […]
What to Expect in 2014
Happy New Year and watch out! Social media is going to go further in 2014 than ever before. With more companies focusing on how they communicate through content, we will see many trends from 2013 blossom and some die. Here are few things to look out for in 2014: Free […]
5 Ways to Become More Efficient In Your Social Media Marketing Efforts
Stop pulling your hair out and stressing about social media marketing. I know first hand how managing a company’s social media efforts can quickly eat up your time, and like most marketers, social media is only a fraction of what we’re responsible for and have time to do. I’ve found […]
Three Things You MUST Identify Before You Get Started On Social Media
Before you begin your social media journey or create a social media strategy for your business, there are certain steps you must take to prepare and to not leave yourself saying “now what?”. Step 1 – Identify Your Objective In business, we all know that there’s really only one objective, […]
How Eight Company Departments Contribute to Social Media Differently
Before you create a social media strategy for your business, you need to identify who is going to contribute and how. So, who in a company should “do” social media? Everyone. The answer is cliché, but everyone can play a part in the social media mix; social media spans across […]
How Social Media is Bringing Business “Back to the Butcher”
Business in “The Good Ol’ Days” To understand the role of social media in business today, you need to understand how it plays in to the big picture of things. For example, in our grandparents’ time, or in my case my grandparents, great grandparents, or maybe even earlier, everyone had […]
Webinar: How to Create a Social Media Strategy in 9 Easy Steps
Live webinar was June 14, 2013. Watch the webinar on-demand by filling out the form below. Social Media has become a vital part of a company’s marketing mix, but many people don’t even know where to start. Whether you decide to use one platform or all of them, creating a […]
Infographic: What You Need to Know About Twitter Hashtags
Twitter Hashtags are one of the most overlooked yet powerful factors of any tweet. They can connect people from the four corners of the globe and rally them behind a particular subject or topic. Linda Cheung, a woman who wanted to attend the LEX conference but was unable to do so, […]
4 Insanely Easy Ways To Measure Social Media ROI
Showing social media ROI can be very difficult, and depending on your business, it can consist of many layers. Irregardless, here are 4 simple things you can implement that help you track leads, sales and social media ROI. 1) Offer Coupons & Secret Codes Through your social media pages, offer […]
Debate: Should Universities Be Teaching Social Media Marketing?
A few weeks ago, I wrote a post about 6 interview questions you should ask a social media marketing manager. Little did I know that it would start a big debate in many LinkedIn groups I’m in as to whether or not I was holding the bar too high for […]
7 Pinterest Best Practices – Social Media Marketing World 2013 Recap
Social Media Marketing World 2013 in San Diego was a conference first of its kind. It was nice to have a large conference that was dedicated solely to social media marketing and not packaged together with SEO, online or content marketing. While I was there I learned some Pinterest best […]
Aspire to Inspire
Being a big quote person I was in Heaven when #SMMW13 was filled with valuable quotes. I took away more quotes about social media than I could keep up with. I wanted to share a few of my favorites that I hope will inspire you to succeed in the crazy […]
10 Ways to Improve Your Facebook Reach
This past week I attended Social Media Marketing World hosted by Social Media Examiner and left with a wealth of information. For instance, did you know reach is measured more accurate on Facebook than any other social media platform? Mari Smith provided this bit of information in her session,“10 Ways to […]