What is Facebook EdgeRank – Facebook for Business 101
Many Facebook page managers ask me “Why aren’t more people seeing my posts?”. It’s true, if someone has x-number of Facebook fans, generally only a fraction of those fans will ever see your posts. But why? Research reveals that only 16% of your fans will see you posts on average, […]
How to Get More Twitter Followers Organically – Twitter for Business 101
Part 5 of 5 in a series of blog posts on how to use Twitter for business. This post covers easy ways to promote your Twitter handle and get more followers. More often than not, the first question I hear about Twitter is “How do I get more followers?” I […]
Content Marketing World 2012
Content Marketing World was my first conference I ever attended. For my first conference I’d say it was a success – I got a high-five from Rick Springfield, I sat front row while Jack Hanna brought his animals out and gave one of the best speeches I’ve ever heard and […]
How to Get More Retweets – Twitter for Business 101
Part 4 of 5 in a series of blog posts on how to use Twitter for business. This post covers effective ways to get more retweets and spread your Twitter message. Isn’t the point of SOCIAL media to invoke a SOCIAL network of interconnected people and help spread your message like wildfire outside […]
Five Easy Steps To Engage Your Audience – Twitter for Business 101
Part 3 of 5 in a series of blog posts on how to use Twitter for business. This post covers five easy steps to engage your audience. The right content converts people into customers, and turns customers into advocates. Every marketer dreams of being able to engage with their target audience […]
17 Must-Know Twitter Search Tricks for Marketers
Twitter is an invaluable tool for marketers. It is an amazing resource to get unsolicited and candid feedback about your company/product, as well as respond to situations that can be easily fixed. However, your tool is only as good as you know how to use it. Here are 17 Twitter […]
How to Customize Your Twitter Profile – Twitter for Business 101
Part 2 of 5 in a series of blog posts on how to use Twitter for business. This post covers how to properly customize your profile for your business. Your Twitter profile is essentially your home page on Twitter. If you fail to customize and brand your Twitter profile, you’re […]
What Is A Tweet? – Twitter for Business 101
Part 1 of 5 in a series of blog posts on how to use Twitter for business. This post covers what is a tweet and explains its many parts. Tweets are the building blocks of your communications on Twitter. You’ll be surprised by how much you can say with 140 […]
30 Must-Know Twitter Abbreviations and Acronyms
If you’re new to Twitter (heck, even if you’re a veteran), the number of acronyms people use on the popular social media channel is astonishing. People regularly use and create new acronyms and abbreviations on Twitter because of the 140-character limit. I have compiled a list of what I believe […]
How to Edit Comments in Facebook
It seems that Facebook has finally listened to the users…on one point. After many years of groaning, Facebook has finally made it possible for you to edit comments after you hit “Enter.” In the past, the only thing you could do to correct your errors was delete the comment and try, try […]
70% of Complaints on Social Media are Ingnored, Study Says
When customers aren’t happy with a brand or product, you can bet your money that they will tell someone about it. Thanks to the social media boom, consumers now have an easily-accessible and seamless way to let the company know about their gripes. You would assume that companies leverage social […]
How to Set Up A Successful Facebook Ads Campaign
If you are a social media marketer, chances are that you have dealt with Facebook ads, and if you haven’t, you probably will or ought to in the near future. I’ve created over 100 Facebook ads for various social media accounts, and I’ve learned a couple of things along the […]
Must-Know Things About The New Facebook Plugin for WordPress
In case you haven’t heard, Facebook recently released an easy-to-install Facebook plugin for WordPress sites. This replaces lines of coding that you used to have to struggle with to integrate Facebook with your site. This Facebook plugin allows you to easily integrate Facebook features like social publishing, the Like button, […]
Infographic: Social Media ROI
Marketers are constantly trying to calculate their company’s social media ROI, and there are are as many ways to look at and calculate it as there are stars. I recently came across this infographic on social media ROI (return on investment) from MDG Advertising that I thought was very useful, […]
Welcome Heather Centorbi
Warm welcome to our new Content Associate, Heather Centorbi. Heather is a social media enthusiast eager to put her skills to use in the renewable energy and design engineering fields. She will be helping to manage social media outlets such as Google+, Facebook, LinkedIn, Pinterest and Twitter for WTWH Media […]
How To Use the New Facebook Post Promotion for Business
Facebook recently made it possible for pages to promote page posts for a fee. This feature allows pages to do a pay-per-impresson (PPM) campaign for their Facebook posts. Before this option was available, company pages were subject to Facebook’s EdgeRank algorithm and could not control nor guarantee how many eyes […]
The 2012 Social Media Landscape [Infographic]
As we all know, Social Media has become a booming business, and it doesn’t’ take long to realize that there are tools for just about everything. I recently found this infographic from Buddy Media which gives you a quick snapshot and road map of the social media landscape and some […]
Arguably The Most Important Facebook Status Update Ever
In his hoodie, Facebook creator, Mark Zuckerberg, rang the ceremonial NASDAQ bell to to signal Facebook’s first day of trading. So what was the first thing Zuckerberg did after he rang the bell? In classical social media-fashion, he updated his Facebook. Below are some screenshots of his updates on his […]
New Harvard Study Shows Why Social Media Is So Addictive for Many
A recent study by Harvard University shows evidence as to why social media platforms such as Facebook and Twitter are so popular and highly addictive for many people. With the theoretical question of why people are compelled to share everything about themselves and their lives on mediums like Foursquare, Instagram, […]
5 Simple Ways to Make Me Hate Your Brand on Social Media
I think we’ve moved past the phase of social media being the “new” thing for businesses as most have begun or fully entrenched themselves within it. Unfortunately, many companies have dove into the social media pool with no idea how to properly swim, and now they just look like fools. […]