WindTech 2012: Anything is Possible in Sweetwater, TX
This past week I headed to Sweetwater, TX for WindTech 2012 put on by our own Windpower Engineering & Development magazine. I was sent to live tweet, Facebook and do all things social media for the magazine as well as for a client. This was an exciting event for me […]
Infographic: How Many B2B Businesses Use Social Media Marketing and How?
I’ve preached and preached in previous articles that if your company hasn’t jumped on the social media marketing bandwagon, you’d better be scrambling, because you’re missing the boat. A couple of weeks ago, I wrote about how social media use is on the rise in the workplace, but this infographic shows […]
SES Chicago 2012 Recap from a Social Media Marketer
I was lucky enough to attend the SES Chicago (Search Engine Strategies) conference this last week, and I wanted to share with you a few nuggets of information that I found worthwhile. While a majority of the SES Chicago sessions weren’t quite up my social media-alley, there were many take-aways […]
Social Media Usage on the Rise In the Workplace (Infographic)
Social media use is on the rise in the workplace, a study says, and it doesn’t look as if it’s going away anytime soon. Garnter Technology Research recently conducted a study of 1,100 people about the use of social media within their workplace, and the results might surprise you. One […]
Three Simple Things You Should Be Doing On LinkedIn
In 2003, LinkedIn began as a professional business social network and as of November 1, 2012, has over 187 million members. Yet many people are are oblivious how to use LinkedIn. Most people understand how to make a profile, fill in your work-related skills and previous work information, but once […]
21 Rules for Effective Social Media Marketing Strategies
When you start a social media marketing strategy company, you put a lot of faith in your community manager that s/he knows what they are doing. You also assume that they know the unwritten rules of social media of what you should and shouldn’t do. In life, there are no […]
Facebook Pages Best Practices (Video)
In this video, Jeff Kanter, Product Manager at Facebook, and Blaise DiPersia, Product Designer at Facebook, talk about Facebook pages for business in a breakout session for Facebook marketing. Blaise covers the design and philosophy behind the Facebook pages cover photo, Timeline, pinned posts, highlights, and the new admin panel. […]
Study: How Many People Follow Brands on Social Media and Why?
Recently, a study was done of how people use social media, and the results might surprise you. Nor should they be overlooked by marketers. The Social Habit study, done by a team of social media experts and Edison Research, showed various interesting facts about social media and its usage, but […]
What is Facebook EdgeRank – Facebook for Business 101
Many Facebook page managers ask me “Why aren’t more people seeing my posts?”. It’s true, if someone has x-number of Facebook fans, generally only a fraction of those fans will ever see your posts. But why? Research reveals that only 16% of your fans will see you posts on average, […]
How to Get More Twitter Followers Organically – Twitter for Business 101
Part 5 of 5 in a series of blog posts on how to use Twitter for business. This post covers easy ways to promote your Twitter handle and get more followers. More often than not, the first question I hear about Twitter is “How do I get more followers?” I […]
Content Marketing World 2012
Content Marketing World was my first conference I ever attended. For my first conference I’d say it was a success – I got a high-five from Rick Springfield, I sat front row while Jack Hanna brought his animals out and gave one of the best speeches I’ve ever heard and […]
How to Get More Retweets – Twitter for Business 101
Part 4 of 5 in a series of blog posts on how to use Twitter for business. This post covers effective ways to get more retweets and spread your Twitter message. Isn’t the point of SOCIAL media to invoke a SOCIAL network of interconnected people and help spread your message like wildfire outside […]
Five Easy Steps To Engage Your Audience – Twitter for Business 101
Part 3 of 5 in a series of blog posts on how to use Twitter for business. This post covers five easy steps to engage your audience. The right content converts people into customers, and turns customers into advocates. Every marketer dreams of being able to engage with their target audience […]
17 Must-Know Twitter Search Tricks for Marketers
Twitter is an invaluable tool for marketers. It is an amazing resource to get unsolicited and candid feedback about your company/product, as well as respond to situations that can be easily fixed. However, your tool is only as good as you know how to use it. Here are 17 Twitter […]
How to Customize Your Twitter Profile – Twitter for Business 101
Part 2 of 5 in a series of blog posts on how to use Twitter for business. This post covers how to properly customize your profile for your business. Your Twitter profile is essentially your home page on Twitter. If you fail to customize and brand your Twitter profile, you’re […]
What Is A Tweet? – Twitter for Business 101
Part 1 of 5 in a series of blog posts on how to use Twitter for business. This post covers what is a tweet and explains its many parts. Tweets are the building blocks of your communications on Twitter. You’ll be surprised by how much you can say with 140 […]
30 Must-Know Twitter Abbreviations and Acronyms
If you’re new to Twitter (heck, even if you’re a veteran), the number of acronyms people use on the popular social media channel is astonishing. People regularly use and create new acronyms and abbreviations on Twitter because of the 140-character limit. I have compiled a list of what I believe […]
How to Edit Comments in Facebook
It seems that Facebook has finally listened to the users…on one point. After many years of groaning, Facebook has finally made it possible for you to edit comments after you hit “Enter.” In the past, the only thing you could do to correct your errors was delete the comment and try, try […]
70% of Complaints on Social Media are Ingnored, Study Says
When customers aren’t happy with a brand or product, you can bet your money that they will tell someone about it. Thanks to the social media boom, consumers now have an easily-accessible and seamless way to let the company know about their gripes. You would assume that companies leverage social […]
How to Set Up A Successful Facebook Ads Campaign
If you are a social media marketer, chances are that you have dealt with Facebook ads, and if you haven’t, you probably will or ought to in the near future. I’ve created over 100 Facebook ads for various social media accounts, and I’ve learned a couple of things along the […]